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Loops pricing

Loops is email marketing software designed specifically for SaaS teams to build and scale lifecycle, marketing, and transactional emails. It integrates with existing agents and product data to automate onboarding, activation, upgrade, and winback email workflows. Features include dynamic audience segmentation, reusable themes for brand consistency, API access, and automatic email reputation management. Loops offers a free plan with usage limits and paid plans based on subscribed contacts, with no additional charges for email sends or team seats.

Region
US
Source currency
USD
Audiences
Enterprise, Mid-market, and Small business

Plans and public prices

Canonical pricing source
Plan Pricing Charged by Offer type
Early Stage
Free

Free Per month

 Flat · Per month Standalone · Free
Contact-Based
Contact sales

Paid plans are based on the number of subscribed contacts.

 Unit · subscribed contacts Standalone · Contact sales

What each plan includes

Feature names follow Loops’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Early Stage

Highlights

Sends

Up to 4,000 sends in any rolling 30 days — Up to 4,000 total emails to your 1,000 newest contacts in any rolling 30-day window, counting marketing and transactional sends together.

Limited
Sending rate

Up to 10 emails per second

Limited
Features

All features included

Included
Branding

Includes a small "Powered by Loops" footer — Free emails include Loops branding.

Included
Contacts

Unlimited contacts — Every plan, including Free, lets you upload as many contacts as you’d like.

Included

Contact-Based

Highlights

Sends

Unlimited sends — Paid plans don’t cap the total number of emails you can send. Transactional email sending is included at no additional charge on paid plans.

Included
Sending rate

Up to 1,000 emails per second — Emails over the rate limit are enqueued until they can be sent.

Limited
Branding

No Loops branding

Included
Team seats

No charge for team seats

Included

How pricing changed

Each date shows when a public price was observed, not when it took effect. Archived captures may reflect the region or currency served at the time, so a currency change is not necessarily a price increase.

Observed Plans and prices Source wording Source
  • Early Stage: Free
  • Contact-Based: Contact sales
  • Free Per month
  • Paid plans are based on the number of subscribed contacts.
Official pricing page
  • Free Plan — Free Plan: Free
  • Free plan includes up to 4,000 sends a month to 1,000 stored subscribed contacts
Official pricing page

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