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Buttondown vs Loops

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

USD · US · source: buttondown.com

Plan Pricing Charged by Offer type
Free Highlighted
Free

Absolutely nothing for your first 100 subscribers.

Unit · subscribers Standalone · Free

USD · US · source: loops.so

Plan Pricing Charged by Offer type
Early Stage
Free

Free Per month

Flat · Per month Standalone · Free
Contact-Based
Contact sales

Paid plans are based on the number of subscribed contacts.

Unit · subscribed contacts Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Buttondown

Free

That price includes

Rich text or markdown editor

Included

That price includes

Send from a custom domain

Included

That price includes

Hosted newsletter archives

Included

That price includes

Privacy-first

Included

Loops

Early Stage

Highlights

Sends

Up to 4,000 sends in any rolling 30 days

Limited

Highlights

Sending rate

Up to 10 emails per second

Limited

Highlights

Features

All features included

Included

Highlights

Branding

Includes a small "Powered by Loops" footer

Included

Highlights

Contacts

Unlimited contacts

Included

Contact-Based

Highlights

Sends

Unlimited sends

Included

Highlights

Sending rate

Up to 1,000 emails per second

Limited

Highlights

Branding

No Loops branding

Included

Highlights

Team seats

No charge for team seats

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.