Bento vs Loops

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Bento

See full pricing history

USD · US · source: bentonow.com

Plan	Pricing	Charged by	Offer type
Marketing Platform — Standard Highlighted	USD 29 monthly · USD 29 / month with annual commitment $29/mo for up to 5,000 Active Users *	Unit · Active Users *	Standalone · Usage based

Loops

See full pricing history

USD · US · source: loops.so

Plan	Pricing	Charged by	Offer type
Early Stage	Free Free Per month	Flat · Per month	Standalone · Free
Contact-Based	Contact sales Paid plans are based on the number of subscribed contacts.	Unit · subscribed contacts	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Bento

Marketing Platform — Standard

Highlights Active Users included: Up to 5,000

Included
Highlights Pricing beyond included Active Users: $0.01 per Active User 5,001-50,000; $0.009 per Active User 50,001-250,000; $0.008 per Active User 250,001-1,000,000; $0.008 per Active User 1,000,001+ (discounts available)

Included
Highlights Unlimited marketing sends: Included
Highlights Automations included: Included
Highlights Team seats included: Included
Highlights Email marketing: Included
Highlights Marketing automation: Included
Highlights Segmentation: Included
Highlights CRM: Included
Highlights Forms and popups: Included
Highlights Ecommerce integrations: Included
Highlights Custom domains: Included
Highlights Deliverability help included: Included
Highlights Reports: Included

Loops

Early Stage

Highlights Sends: Up to 4,000 sends in any rolling 30 days

Limited
Highlights Sending rate: Up to 10 emails per second

Limited
Highlights Features: All features included

Included
Highlights Branding: Includes a small "Powered by Loops" footer

Included
Highlights Contacts: Unlimited contacts

Included

Contact-Based

Highlights Sends: Unlimited sends

Included
Highlights Sending rate: Up to 1,000 emails per second

Limited
Highlights Branding: No Loops branding

Included
Highlights Team seats: No charge for team seats

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Bento

August 27, 2026
Official pricing page
- Marketing Platform — Standard: USD 29 monthly · USD 29 / month with annual commitment

Loops

September 21, 2026
Official pricing page
- Early Stage: Free
- Contact-Based: Contact sales
August 27, 2026
Official pricing page
- Free Plan — Free Plan: Free