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GrowthBook pricing

GrowthBook is a warehouse-native platform for product experimentation, feature flag management, and product analytics. It enables engineering, product, and data teams to run A/B tests, manage feature rollouts safely with auto-rollbacks and ramp schedules, and analyze user behavior by connecting directly to data warehouses. The platform supports AI-native development with an AI data analyst, offers self-hosted and cloud deployment options, and integrates with numerous SDKs and tools. GrowthBook targets small to mid-market and enterprise product teams seeking to accelerate product development and data-driven decision-making.

Region
US
Source currency
USD
Audiences
Enterprise, Mid-market, and Small business

Plans and public prices

Canonical pricing source
Plan Pricing Charged by Offer type
Starter — Cloud
Free

Free No credit card required

 Seat · users Standalone · Free
Pro — Cloud
USD 40 monthly

$40 / seat / month

 Seat · seat Standalone · Fixed
Enterprise — Cloud
Contact sales

Custom Pricing tailored to your scale and licensing requirements

 Other Standalone · Contact sales
Open Source — Self-Hosted
Free

Free No credit card required

 Flat Standalone · Free
Enterprise — Self-Hosted
Contact sales

Custom Pricing tailored to your scale and licensing requirements

 Other Standalone · Contact sales

What each plan includes

Feature names follow GrowthBook’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Starter — Cloud

Limits

Users

Up to 3

Included
Projects

1

Included
Traffic

Unlimited

Included

Feature Management

Feature flags

Unlimited

Included
Default environments
Included

Experimentation

Experiments

Unlimited

Included

Data

Bring your own warehouse
Included
Managed warehouse

1M events/mo

Included

Support & SLAs

Community support
Included

AI

GrowthBook AI

Limited

Limited

Platform & Infrastructure

CDN Requests

1M/mo

Included
CDN Bandwidth

5GB/mo

Included

Governance & Security

SSO

Google Only

Limited
Roles

Admin only

Limited

Pro — Cloud

Limits

Users

Up to 30

Included
Projects

3

Included
Traffic

Unlimited

Included

Feature Management

Feature flags

Unlimited

Included
Safe rollouts
Included
Scheduled Feature Flags
Included
Safe Rollout (w/ Auto-rollback)
Included
Prerequisite Targeting (Top-level)
Included
Code References
Included

Experimentation

Experiments

Unlimited

Included
AI Visual Editor
Included
Multi-arm bandits
Included
Power calculator
Included
Split URL Tests
Included
Sticky Bucketing
Included
Sequential Testing
Included
CUPED / Variance Reduction
Included
Decision Framework
Included

Data

Managed warehouse

2M events/mo (then $30/M)

Included

Product Analytics

Customizable dashboards
Included
Custom Private Dashboards
Included
Funnel Builder
Included

Governance & Security

Advanced permissioning
Included
Encrypted SDK Endpoints
Included
SSO

Google Only

Limited
Roles

Basic roles

Included

Support & SLAs

Premium support

Live In-App (Premium Support)

Included
First Response Time (Outage)

1 business day

Included
First Response Time (Degraded)

1 business day

Included

AI

GrowthBook AI

Included Usage 5x Usage Limits

Included

Metrics

Ratio Metrics
Included
Funnel Metrics
Included
Retention Metrics
Included
Quantile Metrics
Included

Platform & Infrastructure

CDN Requests

2M/mo (then $10/M)

Included
CDN Bandwidth

20GB/mo (then $1/GB)

Included
Remote Evaluation
Included

Enterprise — Cloud

Feature Management

Custom environments
Included
Ramp schedules
Included
Approval workflows
Included
Prerequisite Targeting (Advanced)
Included
Feature Value Simulation
Included
Flag Approval Workflows
Included
JSON Schema & Validation
Included

Governance & Security

Advanced access control
Included
SSO & SCIM provisioning

Custom OIDC

Included
Exportable audit logs
Included
BAA

Available

Included
Team Permissioning
Included
Roles

Custom roles

Included

Support & SLAs

99.99% uptime SLAs
Included
Dedicated support & training
Included
Dedicated Team Support Channel
Included
Onboarding & Training
Included
Roadmap Acceleration

Available

Included
First Response Time (Outage)

1 hour

Included
First Response Time (Degraded)

2 hours

Included

Data

Optimizations for large datasets
Included
Managed warehouse

Custom

Included
Event Forwarder
Included

AI

GrowthBook AI

Custom Limits

Included
Bring Your Own LLM Provider
Included

Experimentation

Contextual Bandits
Included
Custom Experiment Fields & Metadata
Included
Post-stratification
Included
Experiment Templates
Included
Holdouts
Included
Custom Pre-launch Checklists
Included
Custom Experiment Dashboards
Included
Scaled Impact
Included

Product Analytics

Custom Shared Dashboards
Included

Metrics

Metric Groups
Included
Metric Slices
Included

Platform & Infrastructure

CDN Requests

Custom

Included
CDN Bandwidth

Custom

Included
Pipeline Mode
Included

Open Source — Self-Hosted

Limits

Users

Unlimited

Included
Projects

1

Included
Traffic

Unlimited

Included

Feature Management

Feature flags

Unlimited

Included
Default environments
Included

Experimentation

Experiments

Unlimited

Included

Data

Bring your own warehouse
Included

Support & SLAs

Community support
Included

Platform & Infrastructure

API Requests

Unlimited

Included

Governance & Security

Roles

Admin only

Limited

Enterprise — Self-Hosted

Feature Management

Custom environments
Included
Safe rollouts
Included
Ramp schedules
Included
Approval workflows
Included

Governance & Security

Advanced access control
Included
SSO & SCIM provisioning
Included
Advanced permissioning workflows
Included
HIPAA
Included
BAA

Available

Included
Custom OIDC
Included
Roles

Custom roles

Included
Multi-tenant Mode
Included

Data

Data pipelines
Included

Experimentation

AI Visual Editor
Included
Multi-arm bandits
Included
Sticky bucketing
Included
Holdouts
Included

Support & SLAs

Dedicated support & training
Included
99.99% Uptime SLA
Included
First Response Time (Outage)

1 hour

Included
First Response Time (Degraded)

2 hours

Included

Platform & Infrastructure

API Requests

Unlimited

Included

How pricing changed

Each date shows when a public price was observed, not when it took effect. Archived captures may reflect the region or currency served at the time, so a currency change is not necessarily a price increase.

Observed Plans and prices Source wording Source
  • Starter — Cloud: Free
  • Pro — Cloud: USD 40 monthly
  • Enterprise — Cloud: Contact sales
  • Open Source — Self-Hosted: Free
  • Enterprise — Self-Hosted: Contact sales
  • Free No credit card required
  • $40 / seat / month
  • Custom Pricing tailored to your scale and licensing requirements
  • Free No credit card required
  • Custom Pricing tailored to your scale and licensing requirements
Official pricing page
  • Starter — Free: Free
  • Pro — Standard: USD 40 monthly · USD 40 / month with annual commitment
  • Free No credit card required
  • $40 / seat / month
Official pricing page

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