AppFit vs GrowthBook

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

AppFit

See full pricing history

USD · US · source: www.appfit.io

Plan	Pricing	Charged by	Offer type
Free — default	Free $0 /mo	Flat	Standalone · Free
Starter — default Highlighted	USD 9 monthly · USD 9 / month with annual commitment $9 /mo	Flat	Standalone · Fixed
Growth — default	USD 49 monthly · USD 49 / month with annual commitment $49 /mo	Flat	Standalone · Fixed

GrowthBook

See full pricing history

USD · US · source: www.growthbook.io

Plan	Pricing	Charged by	Offer type
Starter — Free	Free Free No credit card required	Flat	Standalone · Free
Pro — Standard Highlighted	USD 40 monthly · USD 40 / month with annual commitment $40 / seat / month	Seat · $40 / seat / month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

AppFit

Free — default

Highlights Company: 1 Company

Included
Highlights Project: 1 Project

Included
Highlights Manual Data Entry: Included
Highlights Product Journal: Included
Highlights Email Insights: Included
Highlights Unlimited Team Members: Included

Starter — default

Highlights Company: 1 Company

Included
Highlights Project: 1 Project

Included
Highlights Automated Data Entry: Included
Highlights Events: 200k events

Included
Highlights Data Retention: Last 12 weeks of data

Included

Growth — default

Highlights Company: 1 Company

Included
Highlights Project: 1 Project

Included
Highlights Automated Data Entry: Included
Highlights Events: 5M events

Included
Highlights Data Retention: Unlimited historical data

Included

GrowthBook

Starter — Free

Highlights Users: Up to 3 users

Included
Highlights Projects: 1 project

Included
Highlights Feature Flags: Unlimited feature flags

Included
Highlights Experiments: Unlimited experiments

Included
Highlights Traffic: Unlimited traffic

Included
Highlights Support: Community support

Included

Pro — Standard

Highlights Users: Up to 50 users

Included
Highlights Projects: 3 projects

Included
Highlights Feature Flags: Unlimited feature flags

Included
Highlights Experiments: Unlimited experiments

Included
Highlights Traffic: Unlimited traffic

Included
Highlights Advanced Experimentation Features: Visual editor, Multi-arm bandits, Safe rollouts, Customizable dashboards, Advanced permissioning, Power calculator

Included
Highlights Support: Premium support

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

AppFit

August 27, 2026 Source
- Free — default: Free
- Starter — default: USD 9 monthly · USD 9 / month with annual commitment
- Growth — default: USD 49 monthly · USD 49 / month with annual commitment

GrowthBook

August 27, 2026 Source
- Starter — Free: Free
- Pro — Standard: USD 40 monthly · USD 40 / month with annual commitment