Attribution vs GrowthBook

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Attribution

See full pricing history

USD · US · source: www.attributionapp.com

Plan	Pricing	Charged by	Offer type
Shopify	USD 199 monthly $199/month	Flat · published subscription	Standalone · Fixed
Pro Highlighted	USD 399 monthly $399/month for up to 10,000 monthly tracked website visitors	Flat · published subscription	Standalone · Fixed
Custom	Contact sales Tailored pricing	Flat · published subscription	Standalone · Contact sales

GrowthBook

See full pricing history

USD · US · source: www.growthbook.io

Plan	Pricing	Charged by	Offer type
Starter — Free	Free Free No credit card required	Flat	Standalone · Free
Pro — Standard Highlighted	USD 40 monthly · USD 40 / month with annual commitment $40 / seat / month	Seat · $40 / seat / month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Attribution

Shopify

Official plan card Primary integration: Shopify

Limited
Official plan card Attribution models: 5

Limited
Official plan card Email support: Included

Pro

Official plan card Tracked visitors: 10,000/month

Limited
Official plan card Primary integration: HubSpot, Twilio Segment, or Salesforce

Limited
Official plan card Attribution models: 5

Limited

Custom

Official plan card Tracked visitors: Custom

Limited
Official plan card Integrations and API: Custom

Limited
Official plan card Support tier: Custom

Limited

GrowthBook

Starter — Free

Highlights Users: Up to 3 users

Included
Highlights Projects: 1 project

Included
Highlights Feature Flags: Unlimited feature flags

Included
Highlights Experiments: Unlimited experiments

Included
Highlights Traffic: Unlimited traffic

Included
Highlights Support: Community support

Included

Pro — Standard

Highlights Users: Up to 50 users

Included
Highlights Projects: 3 projects

Included
Highlights Feature Flags: Unlimited feature flags

Included
Highlights Experiments: Unlimited experiments

Included
Highlights Traffic: Unlimited traffic

Included
Highlights Advanced Experimentation Features: Visual editor, Multi-arm bandits, Safe rollouts, Customizable dashboards, Advanced permissioning, Power calculator

Included
Highlights Support: Premium support

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Attribution

August 27, 2026 Source
- Shopify: USD 199 monthly
- Pro: USD 399 monthly
- Custom: Contact sales

GrowthBook

August 27, 2026 Source
- Starter — Free: Free
- Pro — Standard: USD 40 monthly · USD 40 / month with annual commitment