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Apptoto pricing

Apptoto is a SaaS platform that automates appointment reminders, confirmations, and scheduling through SMS, email, and voice messages. It integrates with existing calendars (Google, Outlook, etc.) to reduce no-shows, enable two-way messaging, manage online bookings, collect payments, and support reputation management by soliciting client reviews. It targets appointment-based businesses such as legal, healthcare, education, and home services, offering features like automated campaigns, real-time calendar updates, and HIPAA-compliant plans for healthcare providers.

Region
US
Source currency
USD
Audiences
Small business, Mid-market, and Enterprise

Plans and public prices

Plan Pricing Charged by Offer type
Base — standard
USD 30 monthly · USD 23.1 / month with annual commitment

$360/year vs $468/year (23% off)

Flat · per month Standalone · Fixed

What each plan includes

Feature names follow Apptoto’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Base — standard

Highlights

Unlimited Manual Messages
Included
Unlimited Booking Pages
Included
User & Calendar Slots

Includes 1 user & 1 calendar — Each User & Calendar slot gives you 1 calendar and 1 user.

Included
Automated Message Credits per month

Included credits

Included

Messaging

Automatic reminder messages

Reduce no-shows by up to 90% by sending automatic reminder messages to your clients before their appointments.

Included
Text (SMS), email, and voice calls

Automatic messages can be sent by text (SMS), email, or voice. Voice messages can include your own voice.

Included
10 DLC Compliance

Full A2P 10 DLC Compliance to ensure reliable & safe delivery of Text messages.

Included
Reserved Caller ID

All text & voice messages sent from your own Apptoto caller ID located in your area code.

Included
Rules-based messaging

Control which messages are sent automatically to what appointments.

Included
Realtime notifications

Be notified immediately when clients cancel/confirm/request rescheduling or respond with extra information.

Included
Two-way messaging

Carry on 2-way conversations with clients over whichever medium they reply.

Included
Opt-out / Opt-in lists

Manage who has opted-in or opted-out of receiving automatic messages.

Included
Apptoto Connect

Send custom text, email, and voice messages to any phone number, email address, or contact.

Included
Automatic follow-ups

Send automatic messages after appointments take place.

Included
Auto replies (bots)

Set up automatic replies and actions when clients respond to their messages.

Included
Staff messaging

Send messages to calendar owners and other members of your staff.

Included

App

Apptoto Mobile App

Manage your appointment communication on the go (iOS & Android).

Included

Calendar

Two-way calendar sync

Syncs directly with your existing calendar.

Included

Analytics

Charts and reports

Monitor trends in your business related to your calendar.

Included

Booking

Online booking

Put your calendars online for clients to book time with full control.

Included
Sign-up pages

Clients can add themselves as participants to existing events.

Included
Unlimited bookings

No limit to the number of appointments booked through your Apptoto Online Booking pages.

Included
Capture mobile numbers

Captures client's mobile numbers when they book online.

Included
Custom fields

Prompt clients to enter additional information about themselves and the appointment.

Included
Multiple calendar support

Appointments can be booked onto different calendars depending on client options.

Included
Custom "Add to calendar" content

Control what appears in client's calendars after booking.

Included

Features

Calendar and inbox search

Find upcoming and past appointments quickly and easily.

Included

Payments

Payments Integration

Accept payments when people book time and when sending reminder messages. Integrates with Square & Stripe.

Included

API

Public Developer API

Feature rich Developer API for integration into your workflow and applications.

Included

Support

Basic Support - Email & Chat

Email and chat support included.

Included

Integrations

Basic Integrations - Google, Microsoft, etc.

Includes standard integrations like Google, Office365, Outlook, iCloud, CalDAV, ICS, CSV, Zapier, Clio, Redtail CRM, Stripe, Square.

Included

How pricing changed

We check this pricing page weekly and record the changes we observe. An older date can simply mean the public page has not changed.

Observed Plans and prices Source wording Source
  • Base — standard: USD 30 monthly · USD 23.1 / month with annual commitment
  • $360/year vs $468/year (23% off)
Pricing page