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Aha! pricing

Aha! is a comprehensive product management software suite designed to help product teams from discovery to delivery. It includes tools for strategic roadmapping, customer interview management, idea capture, visual whiteboarding, AI-powered app building, agile development, project management, and centralized product knowledge. The platform integrates AI assistants to accelerate product development workflows and supports collaboration across teams to build lovable software.

Region
US
Source currency
USD
Audiences
Enterprise, Mid-market, and Small business

Plans and public prices

Canonical pricing source
Plan Pricing Charged by Offer type
Aha! Roadmaps Highlighted
USD 59 monthly

Starts at $ 59 user / month

 Seat · user Standalone · Starting at
Aha! Discovery
USD 39 monthly

Starts at $ 39 user / month

 Seat · user Standalone · Starting at
Aha! Ideas
USD 39 monthly

Starts at $ 39 user / month

 Seat · user Standalone · Starting at
Aha! Whiteboards
USD 9 monthly

Starts at $ 9 user / month

 Seat · user Standalone · Starting at
Aha! Builder
USD 59 monthly

Starts at $ 59 user / month

 Seat · user Standalone · Starting at
Aha! Develop
USD 9 monthly

Starts at $ 9 user / month

 Seat · user Standalone · Starting at
Aha! Teamwork
USD 9 monthly

Starts at $ 9 user / month

 Seat · user Standalone · Starting at
Aha! Knowledge
USD 18 monthly

Starts at $ 18 user / month

 Seat · user Standalone · Starting at

What each plan includes

Feature names follow Aha!’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Aha! Roadmaps

Highlights

Link strategy to all product work
Included
Capture feedback via ideas portals
Included
Brainstorm with virtual whiteboards
Included
Prioritize features with a scorecard
Included
Manage release plans and dependencies
Included
Create and share beautiful roadmaps
Included
Enhance work with the AI assistant
Included
Integrate with Jira, Azure DevOps, and 40+ other tools
Included

Aha! Ideas Essentials

Create online ideas portals
Included
Match your company brand
Included
Control portal access
Included
Add unlimited portal users
Included
Manage idea visibility
Included
Score and prioritize ideas
Included
Send automatic status updates
Included
Promote ideas to features
Included

Aha! Whiteboards Essentials

Create unlimited whiteboards
Included
Choose from nearly 100 templates
Included
Brainstorm new ideas
Included
Use intuitive drawing tools
Included
Create diagrams and models
Included
Share with unlimited guests
Included
Collaborate in real time
Included
Capture inline comments
Included

Aha! Knowledge Essentials

Add unlimited documents
Included
Draft with an AI assistant
Included
Use 100+ templates
Included
Style with rich formatting
Included
Share with unlimited guests
Included
Co-create content
Included
Track version history
Included
Assign and manage to-dos
Included

Aha! Discovery

Highlights

Create unlimited studies
Included
Conduct unlimited interviews
Included
Build a research participant database
Included
Automate interview scheduling
Included
Analyze meeting transcripts with the AI assistant
Included
Connect insights to the roadmap
Included

Aha! Ideas

Highlights

Capture feedback via ideas portals
Included
Streamline your idea review process
Included
Integrate with Salesforce and Zendesk
Included
Prioritize ideas by potential revenue
Included
Analyze feedback themes with the AI assistant
Included
Launch polls and collect in-app requests
Included

Aha! Whiteboards Essentials

Create unlimited whiteboards
Included
Choose from nearly 100 templates
Included
Brainstorm new ideas
Included
Use intuitive drawing tools
Included
Create diagrams and models
Included
Share with unlimited guests
Included
Collaborate in real time
Included
Capture inline comments
Included

Aha! Knowledge Essentials

Add unlimited documents
Included
Draft with an AI assistant
Included
Use 100+ templates
Included
Style with rich formatting
Included
Share with unlimited guests
Included
Co-create content
Included
Track version history
Included
Assign and manage to-dos
Included

Aha! Whiteboards

Highlights

Brainstorm concepts and refine early plans
Included
Collaborate with guests at no cost
Included
Choose from 100 expert templates
Included
Generate wireframes with the AI assistant
Included
Drive alignment with voting tools
Included
Integrate with Aha! Roadmaps, Jira, and ADO
Included

Aha! Builder

Highlights

Build prototypes and applications
Included
Define vision, goals, and personas
Included
Code with Elle (AI assistant)
Included
Use a built-in database
Included
Apply your own design system
Included
Deploy with enterprise-grade hosting
Included
Meet enterprise governance standards
Included
Collect user feedback
Included
Integrate with Aha! Roadmaps
Included

Aha! Develop

Highlights

Align technical work to the product roadmap
Included
Choose a scrum, kanban, or SAFe® approach
Included
Define user stories with the AI assistant
Included
Estimate work in story points or time
Included
Plan sprints and manage capacity
Included
Track risks and report on agile metrics
Included
Integrate with GitHub, Azure Pipelines, and 35+ other tools
Included

Aha! Teamwork

Highlights

Align daily tasks with strategic plans
Included
Choose an agile way to work
Included
Define and prioritize tasks
Included
Manage team capacity
Included
Track risks and analyze team productivity
Included
Accelerate tasks with the AI assistant
Included
Integrate with 35+ design and delivery tools
Included

Aha! Knowledge

Highlights

Centralize product documentation
Included
Publish multiple knowledge bases
Included
Choose from 100+ templates
Included
Draft documents with the AI assistant
Included
Co-create content in real time
Included
Import existing documentation
Included

Aha! Whiteboards Essentials

Create unlimited whiteboards
Included
Choose from nearly 100 templates
Included
Brainstorm new ideas
Included
Use intuitive drawing tools
Included
Create diagrams and models
Included
Share with unlimited guests
Included
Collaborate in real time
Included
Capture inline comments
Included

How pricing changed

Each date shows when a public price was observed, not when it took effect. Archived captures may reflect the region or currency served at the time, so a currency change is not necessarily a price increase.

Observed Plans and prices Source wording Source
  • Aha! Roadmaps: USD 59 monthly
  • Aha! Discovery: USD 39 monthly
  • Aha! Ideas: USD 39 monthly
  • Aha! Whiteboards: USD 9 monthly
  • Aha! Builder: USD 59 monthly
  • Aha! Develop: USD 9 monthly
  • Aha! Teamwork: USD 9 monthly
  • Aha! Knowledge: USD 18 monthly
  • Starts at $ 59 user / month
  • Starts at $ 39 user / month
  • Starts at $ 39 user / month
  • Starts at $ 9 user / month
  • Starts at $ 59 user / month
  • Starts at $ 9 user / month
  • Starts at $ 9 user / month
  • Starts at $ 18 user / month
Official pricing page
  • Aha! Roadmaps — default: USD 59 monthly · USD 59 / month with annual commitment
  • Aha! Discovery — default: USD 39 monthly · USD 39 / month with annual commitment
  • Aha! Ideas — default: USD 39 monthly · USD 39 / month with annual commitment
  • Aha! Whiteboards — default: USD 9 monthly · USD 9 / month with annual commitment
  • Aha! Builder — default: USD 59 monthly · USD 59 / month with annual commitment
  • Aha! Develop — default: USD 9 monthly · USD 9 / month with annual commitment
  • Aha! Teamwork — default: USD 9 monthly · USD 9 / month with annual commitment
  • Aha! Knowledge — default: USD 18 monthly · USD 18 / month with annual commitment
  • Starts at $ 59 user / month
  • Starts at $ 39 user / month
  • Starts at $ 39 user / month
  • Starts at $ 9 user / month
  • Starts at $ 59 user / month
  • Starts at $ 9 user / month
  • Starts at $ 9 user / month
  • Starts at $ 18 user / month
Official pricing page

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