Skip to content
pricing_optimizer.sql
Menu

Aha! pricing

Aha! is a comprehensive product management software suite designed to help product teams from discovery to delivery. It includes tools for strategic roadmapping, customer interview management, idea capture, visual whiteboarding, AI-powered app building, agile development, project management, and centralized product knowledge. The platform integrates AI assistants to accelerate product development workflows and supports collaboration across teams to build lovable software.

Region
US
Source currency
USD
Audiences
Small business, Mid-market, and Enterprise

Plans and public prices

Canonical pricing source
Plan Pricing Charged by Offer type
Aha! Roadmaps — default
USD 59 monthly · USD 59 / month with annual commitment

Starts at $ 59 user / month

 Seat · user / month Standalone · Fixed
Aha! Discovery — default
USD 39 monthly · USD 39 / month with annual commitment

Starts at $ 39 user / month

 Seat · user / month Standalone · Fixed
Aha! Ideas — default
USD 39 monthly · USD 39 / month with annual commitment

Starts at $ 39 user / month

 Seat · user / month Standalone · Fixed
Aha! Whiteboards — default
USD 9 monthly · USD 9 / month with annual commitment

Starts at $ 9 user / month

 Seat · user / month Standalone · Fixed
Aha! Builder — default
USD 59 monthly · USD 59 / month with annual commitment

Starts at $ 59 user / month

 Seat · user / month Standalone · Fixed
Aha! Develop — default
USD 9 monthly · USD 9 / month with annual commitment

Starts at $ 9 user / month

 Seat · user / month Standalone · Fixed
Aha! Teamwork — default
USD 9 monthly · USD 9 / month with annual commitment

Starts at $ 9 user / month

 Seat · user / month Standalone · Fixed
Aha! Knowledge — default
USD 18 monthly · USD 18 / month with annual commitment

Starts at $ 18 user / month

 Seat · user / month Standalone · Fixed

What each plan includes

Feature names follow Aha!’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Aha! Roadmaps — default

Highlights

Includes Aha! Ideas Essentials
Included
Includes Aha! Whiteboards Essentials
Included
Includes Aha! Knowledge Essentials
Included
Link strategy to all product work
Included
Capture feedback via ideas portals
Included
Brainstorm with virtual whiteboards
Included
Prioritize features with a scorecard
Included
Manage release plans and dependencies
Included
Create and share beautiful roadmaps
Included
Enhance work with the AI assistant
Included
Integrate with Jira, Azure DevOps, and 40+ other tools
Included

Aha! Discovery — default

Highlights

Create unlimited studies
Included
Conduct unlimited interviews
Included
Build a research participant database
Included
Automate interview scheduling
Included
Analyze meeting transcripts with the AI assistant
Included
Connect insights to the roadmap
Included

Aha! Ideas — default

Highlights

Capture feedback via ideas portals
Included
Streamline your idea review process
Included
Integrate with Salesforce and Zendesk
Included
Prioritize ideas by potential revenue
Included
Analyze feedback themes with the AI assistant
Included
Launch polls and collect in-app requests
Included
Includes Aha! Whiteboards Essentials
Included
Includes Aha! Knowledge Essentials
Included

Aha! Whiteboards — default

Highlights

Create unlimited whiteboards
Included
Choose from nearly 100 templates
Included
Brainstorm new ideas
Included
Use intuitive drawing tools
Included
Create diagrams and models
Included
Share with unlimited guests
Included
Collaborate in real time
Included
Capture inline comments
Included

Aha! Builder — default

Highlights

Build prototypes and applications
Included
Define vision, goals, and personas
Included
Code with Elle (AI assistant)
Included
Use a built-in database
Included
Apply your own design system
Included
Deploy with enterprise-grade hosting
Included
Meet enterprise governance standards
Included
Collect user feedback
Included
Integrate with Aha! Roadmaps
Included

Aha! Develop — default

Highlights

Align technical work to the product roadmap
Included
Choose a scrum, kanban, or SAFe® approach
Included
Define user stories with the AI assistant
Included
Estimate work in story points or time
Included
Plan sprints and manage capacity
Included
Track risks and report on agile metrics
Included
Integrate with GitHub, Azure Pipelines, and 35+ other tools
Included

Aha! Teamwork — default

Highlights

Align daily tasks with strategic plans
Included
Choose an agile way to work
Included
Define and prioritize tasks
Included
Manage team capacity
Included
Track risks and analyze team productivity
Included
Accelerate tasks with the AI assistant
Included
Integrate with 35+ design and delivery tools
Included

Aha! Knowledge — default

Highlights

Centralize product documentation
Included
Publish multiple knowledge bases
Included
Choose from 100+ templates
Included
Draft documents with the AI assistant
Included
Co-create content in real time
Included
Import existing documentation
Included
Includes Aha! Whiteboards Essentials
Included

How pricing changed

We check this pricing page weekly and record the changes we observe. An older date can simply mean the public page has not changed.

Observed Plans and prices Source wording Source
  • Aha! Roadmaps — default: USD 59 monthly · USD 59 / month with annual commitment
  • Aha! Discovery — default: USD 39 monthly · USD 39 / month with annual commitment
  • Aha! Ideas — default: USD 39 monthly · USD 39 / month with annual commitment
  • Aha! Whiteboards — default: USD 9 monthly · USD 9 / month with annual commitment
  • Aha! Builder — default: USD 59 monthly · USD 59 / month with annual commitment
  • Aha! Develop — default: USD 9 monthly · USD 9 / month with annual commitment
  • Aha! Teamwork — default: USD 9 monthly · USD 9 / month with annual commitment
  • Aha! Knowledge — default: USD 18 monthly · USD 18 / month with annual commitment
  • Starts at $ 59 user / month
  • Starts at $ 39 user / month
  • Starts at $ 39 user / month
  • Starts at $ 9 user / month
  • Starts at $ 59 user / month
  • Starts at $ 9 user / month
  • Starts at $ 9 user / month
  • Starts at $ 18 user / month
 Pricing page

Compare with alternatives