Aha! vs Asana

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Aha!

See full pricing history

USD · US · source: www.aha.io

Plan	Pricing	Charged by	Offer type
Aha! Roadmaps Highlighted	USD 59 monthly Starts at $ 59 user / month	Seat · user	Standalone · Starting at
Aha! Discovery	USD 39 monthly Starts at $ 39 user / month	Seat · user	Standalone · Starting at
Aha! Ideas	USD 39 monthly Starts at $ 39 user / month	Seat · user	Standalone · Starting at
Aha! Whiteboards	USD 9 monthly Starts at $ 9 user / month	Seat · user	Standalone · Starting at
Aha! Builder	USD 59 monthly Starts at $ 59 user / month	Seat · user	Standalone · Starting at
Aha! Develop	USD 9 monthly Starts at $ 9 user / month	Seat · user	Standalone · Starting at
Aha! Teamwork	USD 9 monthly Starts at $ 9 user / month	Seat · user	Standalone · Starting at
Aha! Knowledge	USD 18 monthly Starts at $ 18 user / month	Seat · user	Standalone · Starting at

Asana

See full pricing history

USD · US · source: asana.com

Plan	Pricing	Charged by	Offer type
Personal	Free $0 Free forever	Seat · 2 users	Standalone · Free
Starter	USD 13.49 monthly · USD 10.99 / month with annual commitment $10.99 Per user, per month billed annually. $13.49 billed monthly	Seat · Per user, per month	Standalone · Fixed
Advanced	USD 30.49 monthly · USD 24.99 / month with annual commitment $24.99 Per user, per month billed annually. $30.49 billed monthly	Seat · Per user, per month	Standalone · Fixed
Enterprise	Contact sales Contact sales for custom pricing for your organization	Seat	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Aha!

Aha! Roadmaps

Highlights Link strategy to all product work: Included
Highlights Capture feedback via ideas portals: Included
Highlights Brainstorm with virtual whiteboards: Included
Highlights Prioritize features with a scorecard: Included
Highlights Manage release plans and dependencies: Included
Highlights Create and share beautiful roadmaps: Included
Highlights Enhance work with the AI assistant: Included
Highlights Integrate with Jira, Azure DevOps, and 40+ other tools: Included
Aha! Ideas Essentials Create online ideas portals: Included
Aha! Ideas Essentials Match your company brand: Included
Aha! Ideas Essentials Control portal access: Included
Aha! Ideas Essentials Add unlimited portal users: Included
Aha! Ideas Essentials Manage idea visibility: Included
Aha! Ideas Essentials Score and prioritize ideas: Included
Aha! Ideas Essentials Send automatic status updates: Included
Aha! Ideas Essentials Promote ideas to features: Included
Aha! Whiteboards Essentials Create unlimited whiteboards: Included
Aha! Whiteboards Essentials Choose from nearly 100 templates: Included
Aha! Whiteboards Essentials Brainstorm new ideas: Included
Aha! Whiteboards Essentials Use intuitive drawing tools: Included
Aha! Whiteboards Essentials Create diagrams and models: Included
Aha! Whiteboards Essentials Share with unlimited guests: Included
Aha! Whiteboards Essentials Collaborate in real time: Included
Aha! Whiteboards Essentials Capture inline comments: Included
Aha! Knowledge Essentials Add unlimited documents: Included
Aha! Knowledge Essentials Draft with an AI assistant: Included
Aha! Knowledge Essentials Use 100+ templates: Included
Aha! Knowledge Essentials Style with rich formatting: Included
Aha! Knowledge Essentials Share with unlimited guests: Included
Aha! Knowledge Essentials Co-create content: Included
Aha! Knowledge Essentials Track version history: Included
Aha! Knowledge Essentials Assign and manage to-dos: Included

Aha! Discovery

Highlights Create unlimited studies: Included
Highlights Conduct unlimited interviews: Included
Highlights Build a research participant database: Included
Highlights Automate interview scheduling: Included
Highlights Analyze meeting transcripts with the AI assistant: Included
Highlights Connect insights to the roadmap: Included

Aha! Ideas

Highlights Capture feedback via ideas portals: Included
Highlights Streamline your idea review process: Included
Highlights Integrate with Salesforce and Zendesk: Included
Highlights Prioritize ideas by potential revenue: Included
Highlights Analyze feedback themes with the AI assistant: Included
Highlights Launch polls and collect in-app requests: Included
Aha! Whiteboards Essentials Create unlimited whiteboards: Included
Aha! Whiteboards Essentials Choose from nearly 100 templates: Included
Aha! Whiteboards Essentials Brainstorm new ideas: Included
Aha! Whiteboards Essentials Use intuitive drawing tools: Included
Aha! Whiteboards Essentials Create diagrams and models: Included
Aha! Whiteboards Essentials Share with unlimited guests: Included
Aha! Whiteboards Essentials Collaborate in real time: Included
Aha! Whiteboards Essentials Capture inline comments: Included
Aha! Knowledge Essentials Add unlimited documents: Included
Aha! Knowledge Essentials Draft with an AI assistant: Included
Aha! Knowledge Essentials Use 100+ templates: Included
Aha! Knowledge Essentials Style with rich formatting: Included
Aha! Knowledge Essentials Share with unlimited guests: Included
Aha! Knowledge Essentials Co-create content: Included
Aha! Knowledge Essentials Track version history: Included
Aha! Knowledge Essentials Assign and manage to-dos: Included

Aha! Whiteboards

Highlights Brainstorm concepts and refine early plans: Included
Highlights Collaborate with guests at no cost: Included
Highlights Choose from 100 expert templates: Included
Highlights Generate wireframes with the AI assistant: Included
Highlights Drive alignment with voting tools: Included
Highlights Integrate with Aha! Roadmaps, Jira, and ADO: Included

Aha! Builder

Highlights Build prototypes and applications: Included
Highlights Define vision, goals, and personas: Included
Highlights Code with Elle (AI assistant): Included
Highlights Use a built-in database: Included
Highlights Apply your own design system: Included
Highlights Deploy with enterprise-grade hosting: Included
Highlights Meet enterprise governance standards: Included
Highlights Collect user feedback: Included
Highlights Integrate with Aha! Roadmaps: Included

Aha! Develop

Highlights Align technical work to the product roadmap: Included
Highlights Choose a scrum, kanban, or SAFe® approach: Included
Highlights Define user stories with the AI assistant: Included
Highlights Estimate work in story points or time: Included
Highlights Plan sprints and manage capacity: Included
Highlights Track risks and report on agile metrics: Included
Highlights Integrate with GitHub, Azure Pipelines, and 35+ other tools: Included

Aha! Teamwork

Highlights Align daily tasks with strategic plans: Included
Highlights Choose an agile way to work: Included
Highlights Define and prioritize tasks: Included
Highlights Manage team capacity: Included
Highlights Track risks and analyze team productivity: Included
Highlights Accelerate tasks with the AI assistant: Included
Highlights Integrate with 35+ design and delivery tools: Included

Aha! Knowledge

Highlights Centralize product documentation: Included
Highlights Publish multiple knowledge bases: Included
Highlights Choose from 100+ templates: Included
Highlights Draft documents with the AI assistant: Included
Highlights Co-create content in real time: Included
Highlights Import existing documentation: Included
Aha! Whiteboards Essentials Create unlimited whiteboards: Included
Aha! Whiteboards Essentials Choose from nearly 100 templates: Included
Aha! Whiteboards Essentials Brainstorm new ideas: Included
Aha! Whiteboards Essentials Use intuitive drawing tools: Included
Aha! Whiteboards Essentials Create diagrams and models: Included
Aha! Whiteboards Essentials Share with unlimited guests: Included
Aha! Whiteboards Essentials Collaborate in real time: Included
Aha! Whiteboards Essentials Capture inline comments: Included

Asana

Personal

Admin and data controls Manage tasks and personal to-dos: 2 users

Limited
Project management essentials Unlimited tasks and projects: Included
Views List, board, and calendar views: Included
Project management essentials Unlimited storage, 100MB max per file: 100MB max per file

Included
Reporting Status updates: Included
Resource management Time tracking with integrations: Included
Workflows and automation 100+ free integrations: Included

Starter

Asana AI Asana AI included: AI Teammates and Asana Dash: Includes 5 requests per user per month, up to 50 requests per account

Included
Asana AI AI Studio: Includes 50K credits per billing account per month

Included
Admin and data controls No user seat limits: Unlimited

Included
Views Timeline and Gantt views: Included
Reporting Reporting dashboards: Included
Workflows and automation Unlimited automations: Included
Workflows and automation Forms: Included
Workflows and automation Custom templates: Included
Reporting Custom fields: Included
Admin and data controls Unlimited free guests: Included

Advanced

Asana AI Asana AI included: AI Teammates and Asana Dash: Includes 5 requests per user per month, up to 50 requests per account

Included
Asana AI AI Studio: Includes 75K credits per billing account per month

Included
Views Unlimited portfolios: Included
Goals Goals: Included
Resource management Resource management: Included
Workflows and automation Approvals and proofing: Included
Workflows and automation Forms branching & customization: Included
Resource management Time tracking: Included
Privacy and security Scaled security: Included
Reporting Connect Salesforce, Tableau, PowerBI: Included

Enterprise

Asana AI Asana AI included: AI Teammates and Asana Dash: Includes 5 requests per user per month, up to 250 requests per account

Included
Asana AI AI Studio: Includes 200K credits per billing account per month

Included
Privacy and security SAML authentication: Included
Admin and data controls User provisioning (SCIM): Included
Resource management Universal resource management: Included
Resource management Capacity planning: Included
Admin and data controls Service accounts: Included
Admin and data controls View-only licenses: Included
Admin and data controls Guest invitation permissions: Included
Admin and data controls Project admin controls: Included
Privacy and security Enterprise+ available for advanced security and compliance: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Aha!

September 21, 2026
Official pricing page
- Aha! Roadmaps: USD 59 monthly
- Aha! Discovery: USD 39 monthly
- Aha! Ideas: USD 39 monthly
- Aha! Whiteboards: USD 9 monthly
- Aha! Builder: USD 59 monthly
- Aha! Develop: USD 9 monthly
- Aha! Teamwork: USD 9 monthly
- Aha! Knowledge: USD 18 monthly
August 27, 2026
Official pricing page
- Aha! Roadmaps — default: USD 59 monthly · USD 59 / month with annual commitment
- Aha! Discovery — default: USD 39 monthly · USD 39 / month with annual commitment
- Aha! Ideas — default: USD 39 monthly · USD 39 / month with annual commitment
- Aha! Whiteboards — default: USD 9 monthly · USD 9 / month with annual commitment
- Aha! Builder — default: USD 59 monthly · USD 59 / month with annual commitment
- Aha! Develop — default: USD 9 monthly · USD 9 / month with annual commitment
- Aha! Teamwork — default: USD 9 monthly · USD 9 / month with annual commitment
- Aha! Knowledge — default: USD 18 monthly · USD 18 / month with annual commitment

Asana

September 21, 2026
Official pricing page
- Personal: Free
- Starter: USD 13.49 monthly · USD 10.99 / month with annual commitment
- Advanced: USD 30.49 monthly · USD 24.99 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Personal — Personal: Free
- Starter — Starter: USD 13.49 monthly · USD 10.99 / month with annual commitment
- Advanced — Advanced: USD 30.49 monthly · USD 24.99 / month with annual commitment
- Enterprise — Enterprise: Contact sales