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Kit vs Loops

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Kit

See full pricing history

USD · US · source: kit.com

Plan Pricing Charged by Offer type
Free — Free
Free

$0 /mo Free—up to 10,000 subscribers

 Flat Standalone · Free
Creator — Recommended Highlighted
USD 33 monthly · USD 32.5 / month with annual commitment

$ 33 /mo $ 390 billed yearly— Save $ 78 per year

 Flat · $ 33 /mo $ 390 billed yearly— Save $ 78 per year Standalone · Fixed
Pro — Recommended
USD 66 monthly · USD 65.83 / month with annual commitment

$ 66 /mo $ 790 billed yearly— Save $ 158 per year

 Flat · $ 66 /mo $ 790 billed yearly— Save $ 158 per year Standalone · Fixed

Loops

See full pricing history

USD · US · source: loops.so

Plan Pricing Charged by Offer type
Early Stage
Free

Free Per month

 Flat · Per month Standalone · Free
Contact-Based
Contact sales

Paid plans are based on the number of subscribed contacts.

 Unit · subscribed contacts Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Kit

Free — Free

Highlights

Subscribers

Up to 10,000

Included

Highlights

Create landing pages

Unlimited

Included

Highlights

Create email opt-in forms

Unlimited

Included

Highlights

Send email broadcasts

Unlimited

Included

Highlights

Subscriber tagging & segmentation

Included

Included

Highlights

Sell digital products & subscriptions

Included

Included

Creator — Recommended

Highlights

Subscribers

1,000

Included

Highlights

Everything in Free, plus

Included

Highlights

Unlimited Visual Automations

Unlimited

Included

Highlights

Unlimited email sequences

Unlimited

Included

Highlights

Kit MCP

Included

Included

Highlights

A/B test subject lines

Included

Included

Highlights

Survey subscribers with polls

Included

Included

Highlights

Remove Kit branding

Included

Included

Highlights

SMS marketing

Included

Included

Highlights

Apps & integrations

Included

Included

Highlights

RSS campaigns

Included

Included

Highlights

24/7 email & chat support

Included

Included

Pro — Recommended

Highlights

Subscribers

1,000

Included

Highlights

Everything in Creator plan, plus

Included

Highlights

Subscriber Signals

Included

Included

Highlights

Engagement analytics

Included

Included

Highlights

Unlimited users

Unlimited

Included

Highlights

Insights dashboard

Included

Included

Highlights

Deliverability reporting

Included

Included

Highlights

Subscriber engagement scoring

Included

Included

Highlights

Collaborative editing

Included

Included

Highlights

A/B test subject lines & content

Included

Included

Highlights

Facebook custom audiences

Included

Included

Highlights

Newsletter referral system

Included

Included

Highlights

Edit links in sent broadcasts

Included

Included

Highlights

24/7 priority email & chat support

Included

Included

Loops

Early Stage

Highlights

Sends

Up to 4,000 sends in any rolling 30 days

Limited

Highlights

Sending rate

Up to 10 emails per second

Limited

Highlights

Features

All features included

Included

Highlights

Branding

Includes a small "Powered by Loops" footer

Included

Highlights

Contacts

Unlimited contacts

Included

Contact-Based

Highlights

Sends

Unlimited sends

Included

Highlights

Sending rate

Up to 1,000 emails per second

Limited

Highlights

Branding

No Loops branding

Included

Highlights

Team seats

No charge for team seats

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Kit

  1. Official pricing page
    • Free — Free: Free
    • Creator — Recommended: USD 33 monthly · USD 32.5 / month with annual commitment
    • Pro — Recommended: USD 66 monthly · USD 65.83 / month with annual commitment