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Kit pricing

Kit is an email marketing platform designed specifically for creators such as authors, bloggers, coaches, and musicians. It offers tools to grow email lists with landing pages and forms, send personalized email campaigns, automate marketing workflows, and monetize through paid newsletters, digital product sales, and sponsorships. Kit includes features like audience segmentation, engagement analytics, A/B testing, and integrations with popular creator tools. It supports solo creators and small teams with plans including a free tier and paid subscriptions.

Region
US
Source currency
USD
Audiences
Individual and Small business

Plans and public prices

Plan Pricing Charged by Offer type
Free — Free
Free

$0 /mo Free—up to 10,000 subscribers

Flat Standalone · Free
Creator — Recommended Highlighted
USD 33 monthly · USD 32.5 / month with annual commitment

$ 33 /mo $ 390 billed yearly— Save $ 78 per year

Flat · $ 33 /mo $ 390 billed yearly— Save $ 78 per year Standalone · Fixed
Pro — Recommended
USD 66 monthly · USD 65.83 / month with annual commitment

$ 66 /mo $ 790 billed yearly— Save $ 158 per year

Flat · $ 66 /mo $ 790 billed yearly— Save $ 158 per year Standalone · Fixed

What each plan includes

Feature names follow Kit’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Free — Free

Highlights

Subscribers

Up to 10,000 — The total number of subscribers you can manage in your account. Subscribers are only counted if they are unique and active.

Included
Create landing pages

Unlimited — No website? No problem. Create focused landing pages to capture emails, test ideas, or promote specific offers.

Included
Create email opt-in forms

Unlimited — Create unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed.

Included
Send email broadcasts

Unlimited — Send or schedule one-time email campaigns or newsletters to your list.

Included
Subscriber tagging & segmentation

Included — Tag subscribers by entry point, interest, actions, and any other way you want to organize subscribers on your email list.

Included
Sell digital products & subscriptions

Included — Create customizable sales page and easy checkout flow to help you sell more products with a full suite of pricing methods.

Included

Creator — Recommended

Highlights

Subscribers

1,000 — The total number of subscribers you can manage in your account. Subscribers are only counted if they are unique and active.

Included
Everything in Free, plus
Included
Unlimited Visual Automations

Unlimited — Build email funnels based on user behaviors to automatically manage subscribers and trigger emails with split paths and more.

Included
Unlimited email sequences

Unlimited — Create and send a series of emails automatically, like a series of welcome emails or a series of your best content.

Included
Kit MCP

Included — Connect Claude, ChatGPT, Gemini, and more directly to Kit so every AI analysis and action is personal to your business and your list.

Included
A/B test subject lines

Included — Test your email subject lines to improve open rates.

Included
Survey subscribers with polls

Included — Gather feedback from your subscribers.

Included
Remove Kit branding

Included — Toggle off the Kit branding on landing pages, emails, and product pages.

Included
SMS marketing

Included — Send marketing messages via SMS.

Included
Apps & integrations

Included — Integrate with other tools to extend functionality.

Included
RSS campaigns

Included — Set up campaigns to automatically create and send emails when you publish new blog content and your RSS feed updates.

Included
24/7 email & chat support

Included — Access support anytime via email and chat.

Included

Pro — Recommended

Highlights

Subscribers

1,000 — The total number of subscribers you can manage in your account. Subscribers are only counted if they are unique and active.

Included
Everything in Creator plan, plus
Included
Subscriber Signals

Included — Audience research, done for you automatically. See demographics, social influence, and engagement data on the real people behind every email address.

Included
Engagement analytics

Included — See which subscribers are most engaged, where they came from, and how long they stay, so you can double down on what's working.

Included
Unlimited users

Unlimited — Add your team, with their own login, to support your marketing efforts.

Included
Insights dashboard

Included — Track ROI across your entire marketing funnel—see which campaigns drive revenue and which need optimization.

Included
Deliverability reporting

Included — Catch deliverability issues before they hurt your revenue—see exactly which email providers or segments are underperforming.

Included
Subscriber engagement scoring

Included — Identify your highest-value subscribers for sponsor pitches, VIP offers, or re-engagement campaigns.

Included
Collaborative editing

Included — Multiple team members can work on the same email simultaneously—seeing changes in real-time as they happen.

Included
A/B test subject lines & content

Included — Test up to five different subject lines or test your content to improve open and click rates.

Included
Facebook custom audiences

Included — Dynamically sync subscribers in Kit to your Facebook custom audiences for stronger ad targeting.

Included
Newsletter referral system

Included — Get a free SparkLoop plan (worth $99/mo) to build a reward referral program to drive newsletter growth.

Included
Edit links in sent broadcasts

Included — Fix any link errors even after you've sent your email.

Included
24/7 priority email & chat support

Included — Access priority support anytime via email and chat.

Included

How pricing changed

We check this pricing page weekly and record the changes we observe. An older date can simply mean the public page has not changed.

Observed Plans and prices Source wording Source
  • Free — Free: Free
  • Creator — Recommended: USD 33 monthly · USD 32.5 / month with annual commitment
  • Pro — Recommended: USD 66 monthly · USD 65.83 / month with annual commitment
  • $0 /mo Free—up to 10,000 subscribers
  • $ 33 /mo $ 390 billed yearly— Save $ 78 per year
  • $ 66 /mo $ 790 billed yearly— Save $ 158 per year
Pricing page