Hootsuite vs Later

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Hootsuite

See full pricing history

USD · US · source: www.hootsuite.com

Plan	Pricing	Charged by	Offer type
Standard	USD 99 / month with annual commitment $99 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Professional Highlighted	USD 199 / month with annual commitment $199 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Advanced	USD 399 / month with annual commitment $399 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Enterprise	Contact sales Custom	Other	Standalone · Contact sales

Later

See full pricing history

USD · US · source: later.com

Plan	Pricing	Charged by	Offer type
Starter	USD 18.75 / month with annual commitment $ 18.75 USD/month* Billed yearly 3 months free \| 25% off	Flat · USD/month	Standalone · Fixed
Growth Highlighted	USD 37.5 / month with annual commitment $ 37.50 USD/month* Billed yearly 3 months free \| 25% off	Flat · USD/month	Standalone · Fixed
Scale	USD 82.5 / month with annual commitment $ 82.50 USD/month* Billed yearly 3 months free \| 25% off	Flat · USD/month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Hootsuite

Standard

Highlights Schedule unlimited social posts: Included
Highlights Generate posts and images with AI: Included
Highlights Respond to messages from one inbox: Included
Highlights Monitor your brand and competitors: Included
General Social accounts: 10

Included
General User seats: 1+

Included

Professional

Highlights Manage unlimited social accounts: Included
Highlights Automate inbox replies and workflows: Included
Highlights Forecast social trends up to 90 days ahead: Included
Highlights Build custom performance reports: Included
General Social accounts: Unlimited

Included
General User seats: 1+

Included

Advanced

Highlights Review and approve content with your team: Included
Highlights Assign and auto-route messages to the right team members: Included
Highlights Coordinate content and customer care: Included
Highlights Measure team performance and efficiency: Included
General Social accounts: Unlimited

Included
General User seats: 1+

Included

Enterprise

Highlights Prove the impact of social with advanced analytics: Included
Highlights Uncover trends across social, digital, and AI with advanced listening: Included
Highlights Secure access with single sign-on (SSO): Included
Highlights Stay compliant with custom compliance solutions: Included
General Social accounts: Unlimited

Included
General User seats: Custom

Included

Later

Starter

Plan overview Social Sets: 1 (8 social profiles)

Included
Plan overview Users: 1 user

Included
Plan overview Social posts: 30 per profile, per month

Limited
Plan overview AI credits: 5 per month

Limited
Planning & Scheduling Instagram Reels Audio: Included
Planning & Scheduling Instagram, Facebook, & TikTok Best Time to Post: Included
Planning & Scheduling Multi-profile Best Times to Post: Excluded
Planning & Scheduling Smart Scheduling with Future Trends: Excluded
Planning & Scheduling Instagram Product Tagging: Excluded
Analytics Platform analytics: Up to 3 months

Limited
Analytics Custom Analytics: Excluded
Analytics Meta Ads Analytics: Excluded
Analytics Instagram Analytics: Up to 3 months

Limited
Analytics TikTok Analytics: Up to 3 months

Limited
Analytics Facebook Analytics: Up to 3 months

Limited
Analytics Threads Analytics: Up to 3 months

Limited
Analytics Link in Bio Analytics: Up to 1 year

Limited
Link in Bio Link in Bio: Included
Team Collaboration Access Groups: 1

Limited
Team Collaboration Internal & External collaboration and approvals: Excluded
Team Collaboration Share Calendar: Excluded
Team Collaboration Calendar Notes: Excluded
Team Collaboration Post Comments & Activity Log: Excluded
Team Collaboration Content Approval Workflow: Excluded
Team Collaboration External Comment Workflow: Excluded
Team Collaboration Custom roles and permissions: Excluded
Social Inbox Social inbox: Excluded
Content Creation Tools UGC collection: Excluded
Content Creation Tools Collect by Tags: Excluded
Content Creation Tools Collect by Mentions: Excluded
Social Listening Competitive Benchmarking: Excluded
Social Listening Future Insights: Excluded
Social Listening Brand Health: Excluded
Social Listening Brand Mentions: Excluded
Support Basic customer support: Included
Support Prioritized Support: Excluded
Plan overview Extra Social Sets, users and AI credits: not available

Excluded

Growth

Plan overview Social Sets: 2 (16 social profiles)

Included
Plan overview Users: 2 users

Included
Plan overview Social posts: 180 per profile, per month

Limited
Plan overview AI credits: 50 per month

Limited
Plan overview Everything in Starter: Included
Planning & Scheduling Multi-profile Best Times to Post: Included
Planning & Scheduling Smart Scheduling with Future Trends: Included
Planning & Scheduling Instagram Product Tagging: Included
Analytics Platform analytics: up to 1 year

Limited
Analytics Custom Analytics: Excluded
Analytics Meta Ads Analytics: Excluded
Analytics Instagram Analytics: Up to 1 year

Limited
Analytics TikTok Analytics: Up to 1 year

Limited
Analytics Facebook Analytics: Up to 1 year

Limited
Analytics Threads Analytics: Up to 1 year

Limited
Analytics Link in Bio Analytics: Up to 1 year

Limited
Team Collaboration Access Groups: Unlimited

Included
Team Collaboration Internal & External collaboration and approvals: Included
Team Collaboration Share Calendar: Included
Team Collaboration Calendar Notes: Included
Team Collaboration Post Comments & Activity Log: Included
Team Collaboration Content Approval Workflow: Included
Team Collaboration External Comment Workflow: Included
Team Collaboration Custom roles and permissions: Included
Social Inbox Social inbox: Included
Content Creation Tools UGC collection: Included
Content Creation Tools Collect by Tags: Included
Content Creation Tools Collect by Mentions: Included
Social Listening Competitive Benchmarking: Excluded
Social Listening Future Insights: Excluded
Social Listening Brand Health: Excluded
Social Listening Brand Mentions: Excluded
Support Prioritized Support: Excluded

Scale

Plan overview Social Sets: 6 (48 social profiles)

Included
Plan overview Users: 4 users

Included
Plan overview Social posts: Unlimited

Included
Plan overview AI credits: 100 per month

Limited
Plan overview Everything in Growth: Included
Analytics Meta Ads Analytics: Included
Analytics Custom analytics: Included
Analytics Platform analytics: up to 2 years

Limited
Analytics Instagram Analytics: Up to 2 years

Limited
Analytics TikTok Analytics: Up to 2 years

Limited
Analytics Facebook Analytics: Up to 2 years

Limited
Analytics Threads Analytics: Up to 2 years

Limited
Analytics Link in Bio Analytics: Up to 2 years

Limited
Social Listening Competitive benchmarking: Included
Social Listening Future industry insights: Included
Social Listening Brand Health: Included
Social Listening Brand Mentions: Included
Team Collaboration Access Groups: Unlimited

Included
Support Priority support: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Hootsuite

September 21, 2026
Official pricing page
- Standard: USD 99 / month with annual commitment
- Professional: USD 199 / month with annual commitment
- Advanced: USD 399 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Standard — per user/month, billed annually: USD 99 monthly · USD 99 / month with annual commitment
- Professional — per user/month, billed annually: USD 199 monthly · USD 199 / month with annual commitment
- Advanced — per user/month, billed annually: USD 399 monthly · USD 399 / month with annual commitment

Later

September 21, 2026
Official pricing page
- Starter: USD 18.75 / month with annual commitment
- Growth: USD 37.5 / month with annual commitment
- Scale: USD 82.5 / month with annual commitment
August 27, 2026
Official pricing page
- Starter: USD 18.75 / month with annual commitment
- Growth: USD 37.5 / month with annual commitment
- Scale: USD 82.5 / month with annual commitment