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Later pricing

Later provides social-media scheduling, publishing, analytics, link-in-bio tools, content approval, and team collaboration.

Region
US
Source currency
USD
Audiences
Individual, Mid-market, and Small business

Plans and public prices

Canonical pricing source
Plan Pricing Charged by Offer type
Starter
USD 18.75 / month with annual commitment

$ 18.75 USD/month* Billed yearly 3 months free | 25% off

 Flat · USD/month Standalone · Fixed
Growth Highlighted
USD 37.5 / month with annual commitment

$ 37.50 USD/month* Billed yearly 3 months free | 25% off

 Flat · USD/month Standalone · Fixed
Scale
USD 82.5 / month with annual commitment

$ 82.50 USD/month* Billed yearly 3 months free | 25% off

 Flat · USD/month Standalone · Fixed

What each plan includes

Feature names follow Later’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Starter

Plan overview

Social Sets

1 (8 social profiles) — Social sets include one profile from each of Later's supported social platforms.

Included
Users

1 user

Included
Social posts

30 per profile, per month

Limited
AI credits

5 per month — AI credits are used to power Later’s AI features: Ideas and Caption Writer. 1 credit generates 3 ideas or 1 caption.

Limited
Extra Social Sets, users and AI credits

not available

Excluded

Planning & Scheduling

Instagram Reels Audio
Included
Instagram, Facebook, & TikTok Best Time to Post
Included
Multi-profile Best Times to Post
Excluded
Smart Scheduling with Future Trends
Excluded
Instagram Product Tagging
Excluded

Analytics

Platform analytics

Up to 3 months

Limited
Custom Analytics
Excluded
Meta Ads Analytics
Excluded
Instagram Analytics

Up to 3 months

Limited
TikTok Analytics

Up to 3 months

Limited
Facebook Analytics

Up to 3 months

Limited
Threads Analytics

Up to 3 months

Limited
Link in Bio Analytics

Up to 1 year

Limited

Link in Bio

Link in Bio
Included

Team Collaboration

Access Groups

1

Limited
Internal & External collaboration and approvals
Excluded
Share Calendar
Excluded
Calendar Notes
Excluded
Post Comments & Activity Log
Excluded
Content Approval Workflow
Excluded
External Comment Workflow
Excluded
Custom roles and permissions
Excluded

Social Inbox

Social inbox
Excluded

Content Creation Tools

UGC collection
Excluded
Collect by Tags
Excluded
Collect by Mentions
Excluded

Social Listening

Competitive Benchmarking
Excluded
Future Insights
Excluded
Brand Health
Excluded
Brand Mentions
Excluded

Support

Basic customer support
Included
Prioritized Support
Excluded

Growth

Plan overview

Social Sets

2 (16 social profiles) — Social sets include one profile from each of Later's supported social platforms.

Included
Users

2 users

Included
Social posts

180 per profile, per month

Limited
AI credits

50 per month — AI credits are used to power Later’s AI features: Ideas and Caption Writer. 1 credit generates 3 ideas or 1 caption.

Limited
Everything in Starter
Included

Planning & Scheduling

Multi-profile Best Times to Post
Included
Smart Scheduling with Future Trends
Included
Instagram Product Tagging
Included

Analytics

Platform analytics

up to 1 year

Limited
Custom Analytics
Excluded
Meta Ads Analytics
Excluded
Instagram Analytics

Up to 1 year

Limited
TikTok Analytics

Up to 1 year

Limited
Facebook Analytics

Up to 1 year

Limited
Threads Analytics

Up to 1 year

Limited
Link in Bio Analytics

Up to 1 year

Limited

Team Collaboration

Access Groups

Unlimited

Included
Internal & External collaboration and approvals
Included
Share Calendar
Included
Calendar Notes
Included
Post Comments & Activity Log
Included
Content Approval Workflow
Included
External Comment Workflow
Included
Custom roles and permissions
Included

Social Inbox

Social inbox
Included

Content Creation Tools

UGC collection
Included
Collect by Tags
Included
Collect by Mentions
Included

Social Listening

Competitive Benchmarking
Excluded
Future Insights
Excluded
Brand Health
Excluded
Brand Mentions
Excluded

Support

Prioritized Support
Excluded

Scale

Plan overview

Social Sets

6 (48 social profiles) — Social sets include one profile from each of Later's supported social platforms.

Included
Users

4 users

Included
Social posts

Unlimited

Included
AI credits

100 per month — AI credits are used to power Later’s AI features: Ideas and Caption Writer. 1 credit generates 3 ideas or 1 caption.

Limited
Everything in Growth
Included

Analytics

Meta Ads Analytics
Included
Custom analytics
Included
Platform analytics

up to 2 years

Limited
Instagram Analytics

Up to 2 years

Limited
TikTok Analytics

Up to 2 years

Limited
Facebook Analytics

Up to 2 years

Limited
Threads Analytics

Up to 2 years

Limited
Link in Bio Analytics

Up to 2 years

Limited

Social Listening

Competitive benchmarking
Included
Future industry insights
Included
Brand Health
Included
Brand Mentions
Included

Team Collaboration

Access Groups

Unlimited

Included

Support

Priority support

Get a response to your support inquiries within 12 hours.

Included

How pricing changed

Each date shows when a public price was observed, not when it took effect. Archived captures may reflect the region or currency served at the time, so a currency change is not necessarily a price increase.

Observed Plans and prices Source wording Source
  • Starter: USD 18.75 / month with annual commitment
  • Growth: USD 37.5 / month with annual commitment
  • Scale: USD 82.5 / month with annual commitment
  • $ 18.75 USD/month* Billed yearly 3 months free | 25% off
  • $ 37.50 USD/month* Billed yearly 3 months free | 25% off
  • $ 82.50 USD/month* Billed yearly 3 months free | 25% off
Official pricing page
  • Starter: USD 18.75 / month with annual commitment
  • Growth: USD 37.5 / month with annual commitment
  • Scale: USD 82.5 / month with annual commitment
  • $18.75 USD/month billed yearly
  • $37.50 USD/month billed yearly
  • $82.50 USD/month billed yearly
Official pricing page

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