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Hootsuite pricing

Hootsuite is a social media marketing and management platform that enables businesses to manage multiple social media accounts from a single dashboard. It offers tools for content creation, scheduling, publishing, social listening, customer engagement, analytics, competitor tracking, and employee advocacy. The platform includes AI-powered features to optimize posting times, generate content, and analyze social trends. Hootsuite supports team collaboration with message assignments and approval workflows, and integrates with over 100 tools to streamline social media workflows.

Region
US
Source currency
USD
Audiences
Small business, Mid-market, and Enterprise

Plans and public prices

Canonical pricing source
Plan Pricing Charged by Offer type
Standard — per user/month, billed annually
USD 99 monthly · USD 99 / month with annual commitment

$99 for a Standard plan

 Seat · per user/month, billed annually Standalone · Fixed
Professional — per user/month, billed annually Highlighted
USD 199 monthly · USD 199 / month with annual commitment

$199 for a Professional plan

 Seat · per user/month, billed annually Standalone · Fixed
Advanced — per user/month, billed annually
USD 399 monthly · USD 399 / month with annual commitment

$399 for an Advanced plan

 Seat · per user/month, billed annually Standalone · Fixed

What each plan includes

Feature names follow Hootsuite’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Standard — per user/month, billed annually

General

Social accounts

10 — Connect accounts to publish, schedule, and manage all your content in one place.

Included
User seats

1+ — The number of users that can collaborate within your Hootsuite account.

Included

Perch Content planning and publishing

Schedule unlimited social posts
Included
Generate posts and images with AI
Included

Nest Messaging and customer care

Respond to messages from one inbox
Included

Lumen Social listening and insights

Monitor your brand and competitors
Included

Professional — per user/month, billed annually

General

Social accounts

Unlimited — Connect accounts to publish, schedule, and manage all your content in one place.

Included
User seats

1+ — The number of users that can collaborate within your Hootsuite account.

Included

Nest Messaging and customer care

Automate inbox replies and workflows
Included

Lumen Social listening and insights

Forecast social trends up to 90 days ahead
Included

Analytics and reporting

Build custom performance reports
Included

Advanced

Advanced Streamline approvals and co-work across teams
Excluded

Advanced — per user/month, billed annually

General

Social accounts

Unlimited — Connect accounts to publish, schedule, and manage all your content in one place.

Included
User seats

1+ — The number of users that can collaborate within your Hootsuite account.

Included

Advanced

Review and approve content with your team
Included
Assign and auto-route messages to the right team members
Included
Coordinate content and customer care
Included
Measure team performance and efficiency
Included

How pricing changed

We check this pricing page weekly and record the changes we observe. An older date can simply mean the public page has not changed.

Observed Plans and prices Source wording Source
  • Standard — per user/month, billed annually: USD 99 monthly · USD 99 / month with annual commitment
  • Professional — per user/month, billed annually: USD 199 monthly · USD 199 / month with annual commitment
  • Advanced — per user/month, billed annually: USD 399 monthly · USD 399 / month with annual commitment
  • $99 for a Standard plan
  • $199 for a Professional plan
  • $399 for an Advanced plan
 Pricing page

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