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Heymarket vs Plain

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

USD · US · source: www.heymarket.com

Plan Pricing Charged by Offer type
Standard
USD 49 / month with annual commitment

$49 /user/month billed annually. Minimum 2 users

Seat · /user/month Standalone · Fixed
Plus Highlighted
USD 99 / month with annual commitment

$99 /user/month billed annually. Minimum 2 users

Seat · /user/month Standalone · Fixed
Pro
USD 199 / month with annual commitment

$199 /user/month billed annually. Minimum 2 users

Seat · /user/month Standalone · Fixed
Enterprise
Contact sales

Custom Pricing

Other Standalone · Contact sales

USD · US · source: www.plain.com

Plan Pricing Charged by Offer type
Foundation
USD 35 / month with annual commitment

$35 /month 1 seat + $35/additional seats. $35/month, billed yearly

Seat · 1 seat + $35/additional seats Standalone · Fixed
Horizon
USD 299 / month with annual commitment

$299 /month 3 seats + $99/additional seats. $299/month, billed yearly

Seat · 3 seats + $99/additional seats Standalone · Fixed
Frontier
Contact sales

Custom Flexible pricing suited for you

Other Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Heymarket

Standard

Highlights

2 way messaging

Included

Highlights

Shared inbox

Included

Highlights

Conversation management

Included

Highlights

Unlimited contacts

Included

Highlights

Templates and tags

Included

Highlights

Basic reporting

Included

Highlights

HubSpot integration

Included

Essentials

Group messaging

Excluded

Essentials

Call forwarding

Excluded

Essentials

Inbox transfer

Excluded

Essentials

SMS link tracking and shortening

Excluded

Essentials

Rich text email composer

Excluded

Contact Management

Contact export

Excluded

Contact Management

Message import

Excluded

Surveys

CSAT

Excluded

Channels

RCS Branded Messaging

Excluded

Channels

Email

Excluded

Channels

Website widget - Chat + SMS

Excluded

Channels

Facebook Messenger

Excluded

Channels

Apple Messages for Business

Excluded

Channels

WhatsApp

Excluded

Channels

Instagram Messaging

Excluded

Integrations

Microsoft Teams

Excluded

Integrations

Slack

Excluded

Integrations

Shopify

Excluded

Integrations

Zapier

Excluded

Integrations

Zendesk

Excluded

Integrations

Aircall

Excluded

Integrations

Clio

Excluded

Integrations

Help Scout

Excluded

Integrations

API support

Excluded

Productivity

Waiting indicator

Excluded

Agent Collaboration

Block contacts

Excluded

Agent Collaboration

Do not disturb

Excluded

Mass Outreach

List broadcast

Excluded

Mass Outreach

Schedule broadcasts

Excluded

Mass Outreach

Campaigns

Excluded

Mass Outreach

Outreach reports

Excluded

Mass Outreach

List segmentation

Excluded

Mass Outreach

Drag and drop email builder

Excluded

Mass Outreach

Email template gallery

Excluded

Mass Outreach

Shareable draft emails

Excluded

Automations

Time-based automations

Excluded

Automations

Event-based automation

Excluded

Automations

Multi-step workflows

Excluded

Automations

Business rules

Excluded

Automations

Workflow prioritization

Excluded

Automations

Automation escalations

Excluded

Automations

Automation webhooks

Excluded

AI Assistance

Message translate

Excluded

AI Assistance

Message tuning

Excluded

AI Assistance

Conversation summary

Excluded

AI Assistance

Contact sentiment

Excluded

AI Assistance

Suggested response

Excluded

AI Assistance

AI Agents Q&A Beta

Excluded

AI Assistance

AI Agents scheduling Beta

Excluded

AI Assistance

AI Agents contact enrichment Beta

Excluded

Reports and Analytics

Usage-based reports

Excluded

Reports and Analytics

Productivity reports

Excluded

Reports and Analytics

Report exports

Excluded

Reports and Analytics

Chat export

Excluded

Reports and Analytics

Email open rate tracking

Excluded

Reports and Analytics

Email click-through rate tracking

Excluded

Reports and Analytics

Email reply rate tracking

Excluded

Reports and Analytics

Email bounce & unsubscribe reporting

Excluded

Notifications

Email

Excluded

Administration and Security

Hide PII

Excluded

Administration and Security

Custom user roles and permissions

Excluded

Administration and Security

Template permissions

Excluded

Administration and Security

Restricted view

Excluded

Administration and Security

Configurable data retention

Excluded

Compliance

Global opt-in management

Excluded

Compliance

Inbox level opt-in management

Excluded

Compliance

Double opt-in

Excluded

Compliance

Outbound message intercept

Excluded

Compliance

HIPAA enabled

Excluded

Compliance

Quiet hours

Excluded

Support and Onboarding

Live chat (in-app) support

Excluded

Support and Onboarding

White-glove onboarding

Excluded

Support and Onboarding

Support hours

9AM to 8PM ET Monday through Friday Excluding holidays

Included

Plus

Highlights

Features in Standard

Included

Highlights

Lists and campaigns

Included

Highlights

Automations

Included

Highlights

Advanced reporting and analytics

Included

Highlights

AI Essentials

Included

Highlights

Integrate with Microsoft Teams, Zapier, and more

Included

Essentials

Group messaging

Included

Essentials

Call forwarding

Included

Essentials

Inbox transfer

Excluded

Essentials

SMS link tracking and shortening

Included

Essentials

Rich text email composer

Included

Contact Management

Contact export

Excluded

Contact Management

Message import

Excluded

Surveys

CSAT

Excluded

Channels

RCS Branded Messaging

Included

Channels

Email

Included

Channels

Website widget - Chat + SMS

Included

Channels

Facebook Messenger

Included

Channels

Apple Messages for Business

Included

Channels

WhatsApp

Excluded

Channels

Instagram Messaging

Included

Integrations

Microsoft Teams

Included

Integrations

Slack

Included

Integrations

Shopify

Included

Integrations

Zapier

Included

Integrations

Zendesk

Included

Integrations

Aircall

Included

Integrations

Clio

Included

Integrations

Help Scout

Included

Integrations

API support

Excluded

Productivity

Waiting indicator

Included

Agent Collaboration

Block contacts

Included

Agent Collaboration

Do not disturb

Included

Mass Outreach

List broadcast

Included

Mass Outreach

Schedule broadcasts

Included

Mass Outreach

Campaigns

Included

Mass Outreach

Outreach reports

Included

Mass Outreach

List segmentation

Included

Mass Outreach

Drag and drop email builder

Included

Mass Outreach

Email template gallery

Included

Mass Outreach

Shareable draft emails

Included

Automations

Time-based automations

Included

Automations

Event-based automation

Included

Automations

Multi-step workflows

Included

Automations

Business rules

Included

Automations

Workflow prioritization

Included

Automations

Automation escalations

Included

Automations

Automation webhooks

Included

AI Assistance

Message translate

Included

AI Assistance

Message tuning

Included

AI Assistance

Conversation summary

Included

AI Assistance

Contact sentiment

Included

AI Assistance

Suggested response

Excluded

AI Assistance

AI Agents Q&A Beta

Included

AI Assistance

AI Agents scheduling Beta

Included

AI Assistance

AI Agents contact enrichment Beta

Included

Reports and Analytics

Usage-based reports

Included

Reports and Analytics

Productivity reports

Included

Reports and Analytics

Report exports

Included

Reports and Analytics

Chat export

Included

Reports and Analytics

Email open rate tracking

Included

Reports and Analytics

Email click-through rate tracking

Included

Reports and Analytics

Email reply rate tracking

Included

Reports and Analytics

Email bounce & unsubscribe reporting

Included

Notifications

Email

Excluded

Administration and Security

Hide PII

Excluded

Administration and Security

Custom user roles and permissions

Excluded

Administration and Security

Template permissions

Included

Administration and Security

Restricted view

Excluded

Administration and Security

Configurable data retention

Excluded

Compliance

Global opt-in management

Included

Compliance

Inbox level opt-in management

Excluded

Compliance

Double opt-in

Excluded

Compliance

Outbound message intercept

Excluded

Compliance

HIPAA enabled

Excluded

Compliance

Quiet hours

Included

Support and Onboarding

Live chat (in-app) support

Included

Support and Onboarding

White-glove onboarding

Excluded

Support and Onboarding

Support hours

9AM to 8PM ET Monday through Friday Excluding holidays

Included

Pro

Highlights

Features in Plus

Included

Highlights

AI Advanced

Included

Highlights

API access

Included

Highlights

Advanced administration and security

Included

Essentials

Group messaging

Included

Essentials

Call forwarding

Included

Essentials

Inbox transfer

Included

Essentials

SMS link tracking and shortening

Included

Essentials

Rich text email composer

Included

Contact Management

Contact export

Included

Contact Management

Message import

Excluded

Surveys

CSAT

Included

Channels

RCS Branded Messaging

Included

Channels

Email

Included

Channels

Website widget - Chat + SMS

Included

Channels

Facebook Messenger

Included

Channels

Apple Messages for Business

Included

Channels

WhatsApp

Excluded

Channels

Instagram Messaging

Included

Integrations

Microsoft Teams

Included

Integrations

Slack

Included

Integrations

Shopify

Included

Integrations

Zapier

Included

Integrations

Zendesk

Included

Integrations

Aircall

Included

Integrations

Clio

Included

Integrations

Help Scout

Included

Integrations

API support

Included

Productivity

Waiting indicator

Included

Agent Collaboration

Block contacts

Included

Agent Collaboration

Do not disturb

Included

Mass Outreach

List broadcast

Included

Mass Outreach

Schedule broadcasts

Included

Mass Outreach

Campaigns

Included

Mass Outreach

Outreach reports

Included

Mass Outreach

List segmentation

Included

Mass Outreach

Drag and drop email builder

Included

Mass Outreach

Email template gallery

Included

Mass Outreach

Shareable draft emails

Included

Automations

Time-based automations

Included

Automations

Event-based automation

Included

Automations

Multi-step workflows

Included

Automations

Business rules

Included

Automations

Workflow prioritization

Included

Automations

Automation escalations

Included

Automations

Automation webhooks

Included

AI Assistance

Message translate

Included

AI Assistance

Message tuning

Included

AI Assistance

Conversation summary

Included

AI Assistance

Contact sentiment

Included

AI Assistance

Suggested response

Included

AI Assistance

AI Agents Q&A Beta

Included

AI Assistance

AI Agents scheduling Beta

Included

AI Assistance

AI Agents contact enrichment Beta

Included

Reports and Analytics

Usage-based reports

Included

Reports and Analytics

Productivity reports

Included

Reports and Analytics

Report exports

Included

Reports and Analytics

Chat export

Included

Reports and Analytics

Email open rate tracking

Included

Reports and Analytics

Email click-through rate tracking

Included

Reports and Analytics

Email reply rate tracking

Included

Reports and Analytics

Email bounce & unsubscribe reporting

Included

Notifications

Email

Included

Administration and Security

Hide PII

Included

Administration and Security

Custom user roles and permissions

Included

Administration and Security

Template permissions

Included

Administration and Security

Restricted view

Included

Administration and Security

Configurable data retention

Included

Compliance

Global opt-in management

Included

Compliance

Inbox level opt-in management

Included

Compliance

Double opt-in

Included

Compliance

Outbound message intercept

Included

Compliance

HIPAA enabled

Included

Compliance

Quiet hours

Included

Support and Onboarding

Live chat (in-app) support

Included

Support and Onboarding

White-glove onboarding

Excluded

Support and Onboarding

Support hours

9AM to 8PM ET 7×365 Including holidays

Included

Enterprise

Highlights

Features in Pro

Included

Highlights

Custom users

Included

Highlights

Custom feature configuration

Included

Highlights

White-glove onboarding

Included

Highlights

Additional training resources

Included

Highlights

Priority support services

Included

Highlights

Higher volume messaging

Included

Essentials

Group messaging

Included

Essentials

Call forwarding

Included

Essentials

Inbox transfer

Included

Essentials

SMS link tracking and shortening

Included

Essentials

Rich text email composer

Included

Contact Management

Contact export

Included

Contact Management

Message import

Included

Surveys

CSAT

Included

Channels

RCS Branded Messaging

Included

Channels

Email

Included

Channels

Website widget - Chat + SMS

Included

Channels

Facebook Messenger

Included

Channels

Apple Messages for Business

Included

Channels

WhatsApp

Included

Channels

Instagram Messaging

Included

Integrations

Microsoft Teams

Included

Integrations

Slack

Included

Integrations

Shopify

Included

Integrations

Zapier

Included

Integrations

Zendesk

Included

Integrations

Aircall

Included

Integrations

Clio

Included

Integrations

Help Scout

Included

Integrations

API support

Included

Productivity

Waiting indicator

Included

Agent Collaboration

Block contacts

Included

Agent Collaboration

Do not disturb

Included

Mass Outreach

List broadcast

Included

Mass Outreach

Schedule broadcasts

Included

Mass Outreach

Campaigns

Included

Mass Outreach

Outreach reports

Included

Mass Outreach

List segmentation

Included

Mass Outreach

Drag and drop email builder

Included

Mass Outreach

Email template gallery

Included

Mass Outreach

Shareable draft emails

Included

Automations

Time-based automations

Included

Automations

Event-based automation

Included

Automations

Multi-step workflows

Included

Automations

Business rules

Included

Automations

Workflow prioritization

Included

Automations

Automation escalations

Included

Automations

Automation webhooks

Included

AI Assistance

Message translate

Included

AI Assistance

Message tuning

Included

AI Assistance

Conversation summary

Included

AI Assistance

Contact sentiment

Included

AI Assistance

Suggested response

Included

AI Assistance

AI Agents Q&A Beta

Included

AI Assistance

AI Agents scheduling Beta

Included

AI Assistance

AI Agents contact enrichment Beta

Included

Reports and Analytics

Usage-based reports

Included

Reports and Analytics

Productivity reports

Included

Reports and Analytics

Report exports

Included

Reports and Analytics

Chat export

Included

Reports and Analytics

Email open rate tracking

Included

Reports and Analytics

Email click-through rate tracking

Included

Reports and Analytics

Email reply rate tracking

Included

Reports and Analytics

Email bounce & unsubscribe reporting

Included

Notifications

Email

Included

Administration and Security

Hide PII

Included

Administration and Security

Custom user roles and permissions

Included

Administration and Security

Template permissions

Included

Administration and Security

Restricted view

Included

Administration and Security

Configurable data retention

Included

Compliance

Global opt-in management

Included

Compliance

Inbox level opt-in management

Included

Compliance

Double opt-in

Included

Compliance

Outbound message intercept

Included

Compliance

HIPAA enabled

Included

Compliance

Quiet hours

Included

Support and Onboarding

Live chat (in-app) support

Included

Support and Onboarding

White-glove onboarding

Included

Support and Onboarding

Support hours

9AM to 8PM ET 7×365 Including holidays

Included

Plain

Foundation

AI features

Credits included

2,000/mo

Included

Users

User seats

Up to 5

Included

Channels

Slack

25 channels

Limited

Channels

Email

2 addresses

Limited

Channels

In-app channels

Included

Channels

Microsoft Teams

Excluded

Channels

Discord

Excluded

AI features

Ari AI agent

included

Included

AI features

Sidekick AI assistant

Included

Extensibility

Linear, Jira integrations

Included

Help Center

Help Center, Knowledge Base

1

Limited

Help Center

Ask AI

1

Limited

Help Center

Customer inbox

1

Limited

Data-driven support

Customer cards

Included

Data-driven support

Customer card realtime

12h cache

Limited

Extensibility

AI workflows

Up to 5

Limited

Onboarding

Onboarding process

Self-serve

Included

Onboarding

Plain support

Email + chat

Included

Extensibility

SLAs and Business hours

Excluded

Extensibility

Escalation paths

Excluded

Extensibility

CRM integrations

Excluded

AI features

Reporting themes

Excluded

AI features

AI suggested responses

Excluded

Data-driven support

Reporting

7 days

Limited

AI features

Lookup with Cursor

Excluded

Services and compliance

SSO and SCIM

Excluded

Onboarding

Dedicated CSM

Excluded

Horizon

AI features

Credits included

15,000/mo

Included

Users

User seats

Up to 10

Included

Channels

Slack

Unlimited

Included

Channels

Email

10 addresses

Limited

Channels

Microsoft Teams

Included

Channels

Discord

Excluded

Highlights

Everything in Foundation

Included

Extensibility

SLAs and Business hours

Included

Extensibility

Escalation paths

Included

Extensibility

CRM integrations

Included

AI features

Reporting themes

Included

AI features

AI suggested responses

Included

Onboarding

Priority support via Slack

Included

Help Center

Help Center, Knowledge Base

Unlimited

Included

Help Center

Ask AI

Unlimited

Included

Help Center

Customer inbox

Unlimited

Included

Extensibility

Workflows

Unlimited

Included

Data-driven support

Customer card realtime

15s

Included

Data-driven support

Reporting

All time

Included

Onboarding

Onboarding process

Self-serve

Included

Onboarding

Plain support

Slack, email + chat

Included

AI features

Lookup with Cursor

Excluded

Services and compliance

SSO and SCIM

Excluded

Onboarding

Dedicated CSM

Excluded

Onboarding

White glove onboarding

Excluded

Frontier

AI features

Credits included

Custom

Included

Users

User seats

Custom

Included

Channels

Slack

Unlimited

Included

Channels

Email

25 addresses

Limited

Channels

Discord channels

Included

Highlights

Everything in Horizon

Included

AI features

Lookup with Cursor

Included

Extensibility

Custom workspaces

Included

Services and compliance

Custom contracting

Included

Services and compliance

Advanced security

Included

Services and compliance

SSO and SCIM

Included

AI features

Custom AI + bring your own agent

Included

Onboarding

Dedicated CSM + white glove onboarding

Included

Onboarding

Onboarding process

White glove

Included

Onboarding

Plain support

Dedicated CSM

Included

Help Center

Help Center, Knowledge Base

Unlimited

Included

Help Center

Ask AI

Unlimited

Included

Help Center

Customer inbox

Unlimited

Included

Extensibility

Workflows

Unlimited

Included

Data-driven support

Customer card realtime

15s

Included

Data-driven support

Reporting

All time

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Heymarket

    • Standard: USD 49 / month with annual commitment
    • Plus: USD 99 / month with annual commitment
    • Pro: USD 199 / month with annual commitment
    • Enterprise: Contact sales
    • Pro: USD 7.5 monthly

Plain

    • Foundation: USD 35 / month with annual commitment
    • Horizon: USD 299 / month with annual commitment
    • Frontier: Contact sales
    • Foundation — default: USD 35 monthly · USD 35 / month with annual commitment