Great Question vs Lookback

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Great Question

See full pricing history

USD · US · source: greatquestion.co

Plan	Pricing	Charged by	Offer type
Self-serve	USD 129 monthly · USD 107.5 / month with annual commitment $129 per seat / month. 2 months free when purchased on an annual plan. When billed annually get 2 months free. Self-serve plans start at $129/month or $1,290/year when purchased annually. 5 seats max.	Seat · per seat / month	Standalone · Starting at
Enterprise Highlighted	Contact sales Custom annual plans only. Custom pricing tailored to every organization. Your price reflects the modules, CRM size, and research workflows you need. 5 seats minimum. Unlimited observers & seats.	Seat · 5 seats minimum	Standalone · Contact sales

Lookback

See full pricing history

USD · US · source: www.lookback.com

Plan	Pricing	Charged by	Offer type
Freelance — default	USD 24.916667 monthly · USD 24.916667 / month with annual commitment $299 /year	Flat · per year	Standalone · Fixed
Team — default Highlighted	USD 148.5 monthly · USD 148.5 / month with annual commitment $1,782 /year	Flat · per year	Standalone · Fixed
Insights Hub — default	USD 343.5 monthly · USD 343.5 / month with annual commitment $4,122 /year	Flat · per year	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Great Question

Self-serve

Highlights Seats: 5 seats max

Limited
Highlights Observer seats: Unlimited

Included
Usage Research participants: 100

Limited
Usage Video storage: 100 hours

Limited
Support Support: Help center & email (24/6)

Included
Features Interviews, scheduling, surveys, prototype testing, blind studies: Included
Features Observer rooms: Included
Features Round robin & rolling scheduling: Excluded
Features Focus groups, card sorting, tree testing: Excluded
Features Salesforce, Snowflake, Qualtrics, Databricks integrations: Excluded
Governance & Security Granular access control, SSO & SCIM: Excluded
Support Customer Success Manager, SLAs: Excluded

Enterprise

Highlights Seats: 5 seats minimum. Unlimited observers & seats

Included
Usage Research participants: Custom

Included
Usage Video storage: Custom

Included
Support Support: Customer Success Manager, SLAs

Included
Support Concierge migration, custom terms: Included
Features Round robin & rolling scheduling: Included
Features Focus groups, card sorting, tree testing: Included
Features Salesforce, Snowflake, Qualtrics, Databricks integrations: Included
Governance & Security Granular access control, SSO & SCIM: Included
Governance & Security Custom consent, data retention: Included
AI Repository (Analyze) MCP: Included

Lookback

Freelance — default

Highlights Sessions: 10 sessions

Included
Highlights Panel participants included: 1 panel participant included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $49 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: Solo seat

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Chat support

Included

Team — default

Highlights Sessions: 100 sessions

Included
Highlights Panel participants included: 10 panel participants included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $38 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: 10 collaborators

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Chat support

Included
Highlights Security: Self-Assess

Included

Insights Hub — default

Highlights Sessions: 300 sessions

Included
Highlights Panel participants included: 30 panel participants included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $31 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: 30 collaborators

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Priority chat support

Included
Highlights Security: Assessment Assist

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Great Question

September 21, 2026
Official pricing page
- Self-serve: USD 129 monthly · USD 107.5 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Self-serve — monthly: USD 129 monthly

Lookback

August 27, 2026
Official pricing page
- Freelance — default: USD 24.916667 monthly · USD 24.916667 / month with annual commitment
- Team — default: USD 148.5 monthly · USD 148.5 / month with annual commitment
- Insights Hub — default: USD 343.5 monthly · USD 343.5 / month with annual commitment