Great Question vs Lookback

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Great Question

See full pricing history

USD · US · source: greatquestion.co

Plan	Pricing	Charged by	Offer type
Self-serve — monthly Highlighted	USD 129 monthly $129 per seat / month	Seat · per seat / month	Standalone · Fixed

Lookback

See full pricing history

USD · US · source: www.lookback.com

Plan	Pricing	Charged by	Offer type
Freelance — default	USD 24.916667 monthly · USD 24.916667 / month with annual commitment $299 /year	Flat · per year	Standalone · Fixed
Team — default Highlighted	USD 148.5 monthly · USD 148.5 / month with annual commitment $1,782 /year	Flat · per year	Standalone · Fixed
Insights Hub — default	USD 343.5 monthly · USD 343.5 / month with annual commitment $4,122 /year	Flat · per year	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Great Question

Self-serve — monthly

Highlights Run studies, manage participants, and share insights all in one place: Included
Highlights 5 seats max: 5 seats max

Included
Highlights Unlimited observer seats: Unlimited observer seats

Included
Highlights Interviews, scheduling, surveys, prototype testing, blind studies: Included
Highlights Observer rooms: Included
Highlights Focus groups, card sorting, tree testing: Excluded
Highlights Round robin & rolling scheduling: Excluded
Highlights Salesforce, Snowflake, Qualtrics, Databricks integrations: Included
Highlights AI Agentic AI moderation (NEW): Included

Lookback

Freelance — default

Highlights Sessions: 10 sessions

Included
Highlights Panel participants included: 1 panel participant included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $49 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: Solo seat

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Chat support

Included

Team — default

Highlights Sessions: 100 sessions

Included
Highlights Panel participants included: 10 panel participants included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $38 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: 10 collaborators

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Chat support

Included
Highlights Security: Self-Assess

Included

Insights Hub — default

Highlights Sessions: 300 sessions

Included
Highlights Panel participants included: 30 panel participants included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $31 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: 30 collaborators

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Priority chat support

Included
Highlights Security: Assessment Assist

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Great Question

August 27, 2026 Source
- Self-serve — monthly: USD 129 monthly

Lookback

August 27, 2026 Source
- Freelance — default: USD 24.916667 monthly · USD 24.916667 / month with annual commitment
- Team — default: USD 148.5 monthly · USD 148.5 / month with annual commitment
- Insights Hub — default: USD 343.5 monthly · USD 343.5 / month with annual commitment