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Lookback pricing

Lookback is a user research platform that enables teams to conduct both moderated and unmoderated remote user testing sessions with AI-assisted analysis. It helps product managers, researchers, and designers capture qualitative and quantitative user insights quickly by recording sessions, generating AI-driven summaries, and facilitating stakeholder collaboration. The platform supports participant recruitment, session annotation, and compliance with data privacy standards, aiming to accelerate research cycles and improve product decisions.

Region
US
Source currency
USD
Audiences
Small business, Mid-market, and Enterprise

Plans and public prices

Canonical pricing source
Plan Pricing Charged by Offer type
Freelance — default
USD 24.916667 monthly · USD 24.916667 / month with annual commitment

$299 /year

 Flat · per year Standalone · Fixed
Team — default Highlighted
USD 148.5 monthly · USD 148.5 / month with annual commitment

$1,782 /year

 Flat · per year Standalone · Fixed
Insights Hub — default
USD 343.5 monthly · USD 343.5 / month with annual commitment

$4,122 /year

 Flat · per year Standalone · Fixed

What each plan includes

Feature names follow Lookback’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Freelance — default

Highlights

Sessions

10 sessions

Included
Panel participants included

1 panel participant included

Included
Bring your own participants

free

Included
Additional participant recruitment fee

$49 each

Limited
Core features

All core features

Included
Seats

Solo seat

Included
Guests

Unlimited guests

Included
Support

Chat support

Included

Team — default

Highlights

Sessions

100 sessions

Included
Panel participants included

10 panel participants included

Included
Bring your own participants

free

Included
Additional participant recruitment fee

$38 each

Limited
Core features

All core features

Included
Seats

10 collaborators

Included
Guests

Unlimited guests

Included
Support

Chat support

Included
Security

Self-Assess

Included

Insights Hub — default

Highlights

Sessions

300 sessions

Included
Panel participants included

30 panel participants included

Included
Bring your own participants

free

Included
Additional participant recruitment fee

$31 each

Limited
Core features

All core features

Included
Seats

30 collaborators

Included
Guests

Unlimited guests

Included
Support

Priority chat support

Included
Security

Assessment Assist

Included

How pricing changed

We check this pricing page weekly and record the changes we observe. An older date can simply mean the public page has not changed.

Observed Plans and prices Source wording Source
  • Freelance — default: USD 24.916667 monthly · USD 24.916667 / month with annual commitment
  • Team — default: USD 148.5 monthly · USD 148.5 / month with annual commitment
  • Insights Hub — default: USD 343.5 monthly · USD 343.5 / month with annual commitment
  • $299 /year
  • $1,782 /year
  • $4,122 /year
 Pricing page

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