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Great Question pricing

Great Question is a UX research platform that streamlines the entire user research process for product, design, and research teams. It offers participant recruitment from a large panel and customer databases, scheduling, multiple research methods (interviews, surveys, prototype testing, card sorting, tree testing, focus groups), AI-powered analysis and synthesis, a centralized research repository, and collaboration features. It supports roles from researchers to product managers and research ops, enabling faster, scalable, and compliant research workflows with integrations and enterprise-grade security.

Region
US
Source currency
USD
Audiences
Enterprise, Mid-market, and Small business

Plans and public prices

Canonical pricing source
Plan Pricing Charged by Offer type
Self-serve
USD 129 monthly · USD 107.5 / month with annual commitment

$129 per seat / month. 2 months free when purchased on an annual plan. When billed annually get 2 months free. Self-serve plans start at $129/month or $1,290/year when purchased annually. 5 seats max.

 Seat · per seat / month Standalone · Starting at
Enterprise Highlighted
Contact sales

Custom annual plans only. Custom pricing tailored to every organization. Your price reflects the modules, CRM size, and research workflows you need. 5 seats minimum. Unlimited observers & seats.

 Seat · 5 seats minimum Standalone · Contact sales

What each plan includes

Feature names follow Great Question’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Self-serve

Highlights

Seats

5 seats max

Limited
Observer seats

Unlimited

Included

Usage

Research participants

100

Limited
Video storage

100 hours

Limited

Support

Support

Help center & email (24/6)

Included
Customer Success Manager, SLAs
Excluded

Features

Interviews, scheduling, surveys, prototype testing, blind studies
Included
Observer rooms
Included
Round robin & rolling scheduling
Excluded
Focus groups, card sorting, tree testing
Excluded
Salesforce, Snowflake, Qualtrics, Databricks integrations
Excluded

Governance & Security

Granular access control, SSO & SCIM
Excluded

Enterprise

Highlights

Seats

5 seats minimum. Unlimited observers & seats

Included

Usage

Research participants

Custom

Included
Video storage

Custom

Included

Support

Support

Customer Success Manager, SLAs

Included
Concierge migration, custom terms
Included

Features

Round robin & rolling scheduling
Included
Focus groups, card sorting, tree testing
Included
Salesforce, Snowflake, Qualtrics, Databricks integrations
Included

Governance & Security

Granular access control, SSO & SCIM
Included
Custom consent, data retention
Included

AI Repository (Analyze)

MCP
Included

How pricing changed

Each date shows when a public price was observed, not when it took effect. Archived captures may reflect the region or currency served at the time, so a currency change is not necessarily a price increase.

Observed Plans and prices Source wording Source
  • Self-serve: USD 129 monthly · USD 107.5 / month with annual commitment
  • Enterprise: Contact sales
  • $129 per seat / month. 2 months free when purchased on an annual plan. When billed annually get 2 months free. Self-serve plans start at $129/month or $1,290/year when purchased annually. 5 seats max.
  • Custom annual plans only. Custom pricing tailored to every organization. Your price reflects the modules, CRM size, and research workflows you need. 5 seats minimum. Unlimited observers & seats.
Official pricing page
  • Self-serve — monthly: USD 129 monthly
  • $129 per seat / month
Official pricing page

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