Aurelius vs Great Question

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Aurelius

See full pricing history

USD · US · source: www.aureliuslab.com

Plan	Pricing	Charged by	Offer type
Professional	USD 49 / month with annual commitment ProfessionalSolo & Agency Researches$49per month, billed yearlyTry free for 30 daysor buy Aurelius nowIncludesProjectsOrganize all your research activities into projectsNotesCollect notes, observations and data from all your research effortsTagsAdd tags to not	Flat · per month	Standalone · Fixed
Premium	USD 199 / month with annual commitment PremiumIn-House UX & Product Teams$199per month, billed yearlyTry free for 30 daysor buy Aurelius nowIncludes all Pro features, +RecommendationsGo beyond findings and create recommendations from your research with linked key insights to support your recommenda	Flat · per month	Standalone · Fixed

Great Question

See full pricing history

USD · US · source: greatquestion.co

Plan	Pricing	Charged by	Offer type
Self-serve	USD 129 monthly · USD 107.5 / month with annual commitment $129 per seat / month. 2 months free when purchased on an annual plan. When billed annually get 2 months free. Self-serve plans start at $129/month or $1,290/year when purchased annually. 5 seats max.	Seat · per seat / month	Standalone · Starting at
Enterprise Highlighted	Contact sales Custom annual plans only. Custom pricing tailored to every organization. Your price reflects the modules, CRM size, and research workflows you need. 5 seats minimum. Unlimited observers & seats.	Seat · 5 seats minimum	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Aurelius

Professional

Plan card ProjectsOrganize all your research activities into projects: Included
Plan card NotesCollect notes, observations and data from all your research efforts: Included
Plan card TagsAdd tags to notes, documents, key insights and more: Included
Plan card DocumentsUpload pictures, audio, videos and more: Included
Plan card Key InsightsCreate findings or nuggets of what you learned from research: Included
Plan card Automatic Report BuilderAutomatically create a research report on every project: Included
Plan card TranscriptionsTranscribe audio and video files in over 180 different languages: Included
Plan card ChartsVisualizations of your research data and themes: Included
Plan card Clips & Highlight ReelsQuickly capture key moments from research recordings and create highlight reels to share important themes and tell a story.: Included
Plan card Analysis BoardDrag and drop notes, capture themes create affinity diagrams: Included
Plan card AI AssistAutomatically generate a summary paragraph and key themes: Included

Premium

Plan card RecommendationsGo beyond findings and create recommendations from your research with linked key insights to support your recommendations: Included
Plan card Universal SearchFind anything across all your projects by keywords, tags or both: Included
Plan card CollectionsGroup and organize research across projects easily: Included
Plan card Zapier IntegrationSend key insights and recommendations from your research to 3000+ tool automatically: Included
Plan card All Recommendations ViewView every recommendation from every project quickly in one place: Included
Plan card All Tags ViewSearch, analyze and view tags across all your studies at once: Included
Plan card All Insights ViewQuickly see every research insight in one place: Included
Plan card Magic UploadUpload a document and create notes automatically in Aurelius like magic: Included
Plan card AI AssistAutomatically generate a summary paragraph and key themes across multiple data sets (coming soon): Included

Great Question

Self-serve

Highlights Seats: 5 seats max

Limited
Highlights Observer seats: Unlimited

Included
Usage Research participants: 100

Limited
Usage Video storage: 100 hours

Limited
Support Support: Help center & email (24/6)

Included
Features Interviews, scheduling, surveys, prototype testing, blind studies: Included
Features Observer rooms: Included
Features Round robin & rolling scheduling: Excluded
Features Focus groups, card sorting, tree testing: Excluded
Features Salesforce, Snowflake, Qualtrics, Databricks integrations: Excluded
Governance & Security Granular access control, SSO & SCIM: Excluded
Support Customer Success Manager, SLAs: Excluded

Enterprise

Highlights Seats: 5 seats minimum. Unlimited observers & seats

Included
Usage Research participants: Custom

Included
Usage Video storage: Custom

Included
Support Support: Customer Success Manager, SLAs

Included
Support Concierge migration, custom terms: Included
Features Round robin & rolling scheduling: Included
Features Focus groups, card sorting, tree testing: Included
Features Salesforce, Snowflake, Qualtrics, Databricks integrations: Included
Governance & Security Granular access control, SSO & SCIM: Included
Governance & Security Custom consent, data retention: Included
AI Repository (Analyze) MCP: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Aurelius

August 27, 2026
Official pricing page
- Professional: USD 49 / month with annual commitment
- Premium: USD 199 / month with annual commitment

Great Question

September 21, 2026
Official pricing page
- Self-serve: USD 129 monthly · USD 107.5 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Self-serve — monthly: USD 129 monthly