Drag vs Thena

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Drag

See full pricing history

USD · US · source: www.dragapp.com

Plan	Pricing	Charged by	Offer type
Starter	USD 16 monthly · USD 12 / month with annual commitment $ 12 /user/mo billed yearly · $ 16 billed monthly	Seat · /user/mo	Standalone · Fixed
Plus Highlighted	USD 22 monthly · USD 18 / month with annual commitment $ 18 /user/mo billed yearly · $ 22 billed monthly	Seat · /user/mo	Standalone · Fixed
Pro	USD 30 monthly · USD 24 / month with annual commitment $ 24 /user/mo billed yearly · $ 30 billed monthly	Seat · /user/mo	Standalone · Fixed

Thena

See full pricing history

USD · US · source: www.thena.ai

Plan	Pricing	Charged by	Offer type
Starter — Billed annually	USD 29 monthly · USD 29 / month with annual commitment Billed annually $29 /user/month	Seat · user/month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Drag

Starter

Shared Inbox Shared inboxes in Gmail: Included
Workspaces Boards: kanban, list and preview views: Included
Collaboration Assignments and @mentions: Included
Shared Inbox Email templates, notes and subtasks: Included
Apps Chrome extension, web, desktop and mobile apps: Included
Help Center Help center: Included
Channels Live chat: Included
Automation Automation rules: 10

Limited
Reporting Reporting window: 3-month

Included

Plus

Drag AI All six AI assists: All six

Included
Drag AI Copilot: Included
Drag AI Intelligence: Included
Help Center AI-powered help center search: Included
Channels Advanced live chat: AI and automations: Included
Support & Admin Onboarding & setup help: Included
Automation Automation rules: Unlimited

Included
Shared Inbox Email sequences and custom views: Included
Reporting Reporting window: 6-month

Included

Pro

Channels WhatsApp channel: Included
Drag AI Drag Agent: Included
Developer Platform API and MCP access: Included
Drag AI AI knowledge (links, FAQs, files): Included
Automation Business hours and SLA rules: Included
Automation Round-robin assignment: Included
Workspaces Custom fields and user roles: Included
Support & Admin Priority support: Included
Reporting Reporting window: 12-month

Included

Thena

Starter — Billed annually

Highlights User seats: Up to 5

Included
Highlights Tickets per month: Up to 1,000

Included
Highlights Channels: Slack & email

Included
Highlights AI Features: AI ticket detection, AI ticket summaries, AI tagging, AI assistant

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Drag

September 21, 2026
Official pricing page
- Starter: USD 16 monthly · USD 12 / month with annual commitment
- Plus: USD 22 monthly · USD 18 / month with annual commitment
- Pro: USD 30 monthly · USD 24 / month with annual commitment
August 27, 2026
Official pricing page
- Starter: USD 16 monthly · USD 12 / month with annual commitment
- Plus: USD 22 monthly · USD 18 / month with annual commitment
- Pro: USD 30 monthly · USD 24 / month with annual commitment

Thena

August 27, 2026
Official pricing page
- Starter — Billed annually: USD 29 monthly · USD 29 / month with annual commitment