Customer.io vs Kit

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Customer.io

See full pricing history

USD · US · source: customer.io

Plan	Pricing	Charged by	Offer type
Essentials	USD 100 monthly Starts at $100/month billed monthly	Flat · per month	Standalone · Starting at
Premium Highlighted	USD 1000 / month with annual commitment Starts at $1,000/month billed yearly	Flat · per month	Standalone · Starting at

Kit

See full pricing history

USD · US · source: kit.com

Plan	Pricing	Charged by	Offer type
Free — Free	Free $0 /mo Free—up to 10,000 subscribers	Flat	Standalone · Free
Creator — Recommended Highlighted	USD 33 monthly · USD 32.5 / month with annual commitment $ 33 /mo $ 390 billed yearly— Save $ 78 per year	Flat · $ 33 /mo $ 390 billed yearly— Save $ 78 per year	Standalone · Fixed
Pro — Recommended	USD 66 monthly · USD 65.83 / month with annual commitment $ 66 /mo $ 790 billed yearly— Save $ 158 per year	Flat · $ 66 /mo $ 790 billed yearly— Save $ 158 per year	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Customer.io

Essentials

Plan card Profiles: 5,000

Included
Plan card Emails: 1 million/month

Included
Plan card Visual workflow builder: Included

Premium

Plan card Unlimited workspaces: Included
Plan card Advanced governance: Included
Plan card Dedicated implementation support: Included

Kit

Free — Free

Highlights Subscribers: Up to 10,000

Included
Highlights Create landing pages: Unlimited

Included
Highlights Create email opt-in forms: Unlimited

Included
Highlights Send email broadcasts: Unlimited

Included
Highlights Subscriber tagging & segmentation: Included

Included
Highlights Sell digital products & subscriptions: Included

Included

Creator — Recommended

Highlights Subscribers: 1,000

Included
Highlights Everything in Free, plus: Included
Highlights Unlimited Visual Automations: Unlimited

Included
Highlights Unlimited email sequences: Unlimited

Included
Highlights Kit MCP: Included

Included
Highlights A/B test subject lines: Included

Included
Highlights Survey subscribers with polls: Included

Included
Highlights Remove Kit branding: Included

Included
Highlights SMS marketing: Included

Included
Highlights Apps & integrations: Included

Included
Highlights RSS campaigns: Included

Included
Highlights 24/7 email & chat support: Included

Included

Pro — Recommended

Highlights Subscribers: 1,000

Included
Highlights Everything in Creator plan, plus: Included
Highlights Subscriber Signals: Included

Included
Highlights Engagement analytics: Included

Included
Highlights Unlimited users: Unlimited

Included
Highlights Insights dashboard: Included

Included
Highlights Deliverability reporting: Included

Included
Highlights Subscriber engagement scoring: Included

Included
Highlights Collaborative editing: Included

Included
Highlights A/B test subject lines & content: Included

Included
Highlights Facebook custom audiences: Included

Included
Highlights Newsletter referral system: Included

Included
Highlights Edit links in sent broadcasts: Included

Included
Highlights 24/7 priority email & chat support: Included

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Customer.io

August 27, 2026 Source
- Essentials: USD 100 monthly
- Premium: USD 1000 / month with annual commitment

Kit

August 27, 2026 Source
- Free — Free: Free
- Creator — Recommended: USD 33 monthly · USD 32.5 / month with annual commitment
- Pro — Recommended: USD 66 monthly · USD 65.83 / month with annual commitment