Apptoto vs Bookwhen

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Apptoto

See full pricing history

USD · US · source: www.apptoto.com

Plan	Pricing	Charged by	Offer type
Base — standard	USD 30 monthly · USD 23.1 / month with annual commitment $360/year vs $468/year (23% off)	Flat · per month	Standalone · Fixed

Bookwhen

See full pricing history

USD · US · source: bookwhen.com

Plan	Pricing	Charged by	Offer type
Lite	USD 16 monthly · USD 13.333333 / month with annual commitment $ 16 per month	Flat · per month	Standalone · Fixed
Standard	USD 29 monthly · USD 24.166667 / month with annual commitment $ 29 per month	Flat · per month	Standalone · Fixed
Plus	USD 59 monthly · USD 49.166667 / month with annual commitment $ 59 per month	Flat · per month	Standalone · Fixed
Enterprise	Contact sales Contact Us	Other	Standalone · Contact sales
Free	Free $ 0 forever	Flat · forever	Standalone · Free

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Apptoto

Base — standard

Highlights Unlimited Manual Messages: Included
Highlights Unlimited Booking Pages: Included
Highlights User & Calendar Slots: Includes 1 user & 1 calendar

Included
Highlights Automated Message Credits per month: Included credits

Included
Messaging Automatic reminder messages: Included
Messaging Text (SMS), email, and voice calls: Included
Messaging 10 DLC Compliance: Included
App Apptoto Mobile App: Included
Messaging Reserved Caller ID: Included
Messaging Rules-based messaging: Included
Messaging Realtime notifications: Included
Messaging Two-way messaging: Included
Calendar Two-way calendar sync: Included
Messaging Opt-out / Opt-in lists: Included
Analytics Charts and reports: Included
Booking Online booking: Included
Booking Sign-up pages: Included
Booking Unlimited bookings: Included
Booking Capture mobile numbers: Included
Booking Custom fields: Included
Booking Multiple calendar support: Included
Booking Custom "Add to calendar" content: Included
Messaging Apptoto Connect: Included
Messaging Automatic follow-ups: Included
Features Calendar and inbox search: Included
Messaging Auto replies (bots): Included
Messaging Staff messaging: Included
Payments Payments Integration: Included
API Public Developer API: Included
Support Basic Support - Email & Chat: Included
Integrations Basic Integrations - Google, Microsoft, etc.: Included

Bookwhen

Lite

Highlights 300 bookings / month: Included
Highlights 2 team members: Included
Highlights 1 booking page: Included
Highlights Unlimited locations & classes: Included
Highlights Payments & Discounts: Included
Highlights Ticket transfers: Included
Highlights Website integration (iframe or API): Included
Highlights Online Events: Included
Highlights Zoom integration: Included
Highlights Online support: Included

Standard

Highlights 800 bookings / month: Included
Highlights 5 team members: Included
Highlights 3 booking pages: Included
Highlights Unlimited locations & classes: Included
Highlights Payments & Discounts: Included
Highlights Ticket transfers: Included
Highlights Website integration (iframe or API): Included
Highlights Memberships: Included
Highlights Reminder emails: Included
Highlights Waiting list: Included
Highlights Vouchers: Included
Highlights Passes: Included
Highlights Online Events: Included
Highlights Zoom integration: Included
Highlights Attendance tracking: Included
Highlights Post-event Emails: Included
Highlights YouTube & Vimeo integration: Included
Highlights Online support: Included

Plus

Highlights 1800 bookings / month: Included
Highlights 10 team members: Included
Highlights 6 booking pages: Included
Highlights Unlimited locations & classes: Included
Highlights Payments & Discounts: Included
Highlights Ticket transfers: Included
Highlights Website integration (iframe or API): Included
Highlights Memberships: Included
Highlights Reminder emails: Included
Highlights Waiting list: Included
Highlights Vouchers: Included
Highlights Passes: Included
Highlights Online Events: Included
Highlights Zoom integration: Included
Highlights Attendance tracking: Included
Highlights Post-event Emails: Included
Highlights YouTube & Vimeo integration: Included
Highlights Online & phone support: Included

Enterprise

Highlights Bespoke plans: Included
Highlights Franchisor system: Included
Highlights Re-seller accounts: Included
Highlights Class search portals: Included

Free

Highlights 50 bookings / month: Included
Highlights 1 team member: Included
Highlights 1 booking page: Included
Highlights Free events only: Included
Highlights Website integration (iframe or API): Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Apptoto

August 27, 2026 Source
- Base — standard: USD 30 monthly · USD 23.1 / month with annual commitment

Bookwhen

August 27, 2026 Source
- Lite: USD 16 monthly · USD 13.333333 / month with annual commitment
- Standard: USD 29 monthly · USD 24.166667 / month with annual commitment
- Plus: USD 59 monthly · USD 49.166667 / month with annual commitment
- Enterprise: Contact sales
- Free: Free
August 27, 2026 Source
- Free — free: Free
- Lite — paid: USD 16 monthly · USD 16 / month with annual commitment
- Standard — paid: USD 29 monthly · USD 29 / month with annual commitment
- Plus — paid: USD 59 monthly · USD 59 / month with annual commitment