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Instapage pricing

Instapage is an AI-powered landing page builder platform designed for businesses and marketing teams to create, personalize, and optimize high-converting landing pages and websites. It features a drag-and-drop editor, AI-generated content, A/B testing, personalization, analytics, collaboration tools, and integrations with over 120 marketing and CRM apps. Instapage supports scalable marketing campaigns with tools like Collections for multi-page management, AdMap for ad campaign visualization, and enterprise-grade security and compliance.

Region
US
Source currency
USD
Audiences
Small business, Mid-market, and Enterprise

Plans and public prices

Canonical pricing source
Plan Pricing Charged by Offer type
Create — standard
USD 99 monthly · USD 79 / month with annual commitment

$ 99 79 per month

 Flat · per month Standalone · Fixed

What each plan includes

Feature names follow Instapage’s own pricing page. Check the wording before treating features from different vendors as like-for-like.

Create — standard

Highlights

Unique monthly visitors

15,000

Included
Published pages

Unlimited

Included
Collections

15 pages per Collection — Each Collection counts as one published page and lets you create a set of landing pages, up to the limit, that share a custom template and connected content table to deliver unique experiences.

Included
Team members

10

Included
Subdomains

2 — Subdomains allow you to host your landing pages in focused, branded environments.

Included
Workspaces

1 — Workspaces allow you to segment your work, such as by teams, clients, or projects.

Included
Contacts

Unlimited — All plans include unlimited contacts. Contacts represent unique lead records that you can effectively nurture into customers.

Included
Lists

150 — Lists are a collection of contacts used for personalized outreach.

Included
Daily email sends

1,500 — The maximum number of emails you can send per day, up to your monthly limit.

Included
Monthly email sends

15,000 — The number of emails you can send per month.

Included
API calls per day

5,000 — The number of API requests you can make per day.

Included

How pricing changed

We check this pricing page weekly and record the changes we observe. An older date can simply mean the public page has not changed.

Observed Plans and prices Source wording Source
  • Create — standard: USD 99 monthly · USD 79 / month with annual commitment
  • $ 99 79 per month
 Pricing page

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