Loops vs Substack

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Loops

See full pricing history

USD · US · source: loops.so

Plan	Pricing	Charged by	Offer type
Early Stage	Free Free Per month	Flat · Per month	Standalone · Free
Contact-Based	Contact sales Paid plans are based on the number of subscribed contacts.	Unit · subscribed contacts	Standalone · Contact sales

Substack

See full pricing history

USD · US · source: substack.com

Plan	Pricing	Charged by	Offer type
Free publication	Free Free to publish without paid subscriptions	Flat · per month	Standalone · Free
Paid publication	Substack retains 10% of paid subscription revenue, plus card fees Substack retains 10% of paid subscription revenue, plus card fees	Usage · percentage of subscription revenue	Standalone · Usage based

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Loops

Early Stage

Highlights Sends: Up to 4,000 sends in any rolling 30 days

Limited
Highlights Sending rate: Up to 10 emails per second

Limited
Highlights Features: All features included

Included
Highlights Branding: Includes a small "Powered by Loops" footer

Included
Highlights Contacts: Unlimited contacts

Included

Contact-Based

Highlights Sends: Unlimited sends

Included
Highlights Sending rate: Up to 1,000 emails per second

Limited
Highlights Branding: No Loops branding

Included
Highlights Team seats: No charge for team seats

Included

Substack

Free publication

Plan card Newsletter publishing: Included
Plan card Subscriber management: Included
Plan card Hosted publication website: Included

Paid publication

Plan card Writer revenue share: 90% before card fees

Included
Plan card Paid subscriptions: Included
Plan card Audience analytics: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Loops

September 21, 2026
Official pricing page
- Early Stage: Free
- Contact-Based: Contact sales
August 27, 2026
Official pricing page
- Free Plan — Free Plan: Free

Substack

August 27, 2026
Official pricing page
- Free publication: Free
- Paid publication: Substack retains 10% of paid subscription revenue, plus card fees