Lookback vs TruConversion

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Lookback

See full pricing history

USD · US · source: www.lookback.com

Plan	Pricing	Charged by	Offer type
Freelance — default	USD 24.916667 monthly · USD 24.916667 / month with annual commitment $299 /year	Flat · per year	Standalone · Fixed
Team — default Highlighted	USD 148.5 monthly · USD 148.5 / month with annual commitment $1,782 /year	Flat · per year	Standalone · Fixed
Insights Hub — default	USD 343.5 monthly · USD 343.5 / month with annual commitment $4,122 /year	Flat · per year	Standalone · Fixed

TruConversion

See full pricing history

USD · US · source: www.truconversion.com

Plan	Pricing	Charged by	Offer type
Basic	USD 49 monthly · USD 41 / month with annual commitment $49/month or $41/month paid annually	Flat · per month	Standalone · Fixed
Plus Highlighted	USD 99 monthly · USD 83 / month with annual commitment $99/month or $83/month paid annually	Flat · per month	Standalone · Fixed
Pro	USD 179 monthly · USD 149 / month with annual commitment $179/month or $149/month paid annually	Flat · per month	Standalone · Fixed
Agency Basic	USD 490 monthly · USD 408 / month with annual commitment $490/month or $408/month paid annually	Flat · per month	Standalone · Fixed
Agency Plus	USD 990 monthly · USD 825 / month with annual commitment $990/month or $825/month paid annually	Flat · per month	Standalone · Fixed
Agency Pro	USD 1790 monthly · USD 1492 / month with annual commitment $1,790/month or $1,492/month paid annually	Flat · per month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Lookback

Freelance — default

Highlights Sessions: 10 sessions

Included
Highlights Panel participants included: 1 panel participant included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $49 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: Solo seat

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Chat support

Included

Team — default

Highlights Sessions: 100 sessions

Included
Highlights Panel participants included: 10 panel participants included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $38 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: 10 collaborators

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Chat support

Included
Highlights Security: Self-Assess

Included

Insights Hub — default

Highlights Sessions: 300 sessions

Included
Highlights Panel participants included: 30 panel participants included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $31 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: 30 collaborators

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Priority chat support

Included
Highlights Security: Assessment Assist

Included

TruConversion

Basic

Plan card Pageviews: 100,000/month

Included
Plan card Users: 1

Included
Plan card Domains: 3

Included

Plus

Plan card Pageviews: 250,000/month

Included
Plan card Users: 3

Included
Plan card Domains: 5

Included

Pro

Plan card Pageviews: 500,000/month

Included
Plan card Users: 10

Included
Plan card Domains: 10

Included

Agency Basic

Plan card Pageviews: 1,000,000/month

Included
Plan card Users: 30

Included
Plan card Domains: 30

Included

Agency Plus

Plan card Pageviews: 2,500,000/month

Included
Plan card Users: 50

Included
Plan card Domains: 50

Included

Agency Pro

Plan card Pageviews: 5,000,000/month

Included
Plan card Users: 100

Included
Plan card Domains: 100

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Lookback

August 27, 2026 Source
- Freelance — default: USD 24.916667 monthly · USD 24.916667 / month with annual commitment
- Team — default: USD 148.5 monthly · USD 148.5 / month with annual commitment
- Insights Hub — default: USD 343.5 monthly · USD 343.5 / month with annual commitment

TruConversion

August 27, 2026 Source
- Basic: USD 49 monthly · USD 41 / month with annual commitment
- Plus: USD 99 monthly · USD 83 / month with annual commitment
- Pro: USD 179 monthly · USD 149 / month with annual commitment
- Agency Basic: USD 490 monthly · USD 408 / month with annual commitment
- Agency Plus: USD 990 monthly · USD 825 / month with annual commitment
- Agency Pro: USD 1790 monthly · USD 1492 / month with annual commitment