Later vs Sprout Social

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Later

See full pricing history

USD · US · source: later.com

Plan	Pricing	Charged by	Offer type
Starter	USD 18.75 / month with annual commitment $ 18.75 USD/month* Billed yearly 3 months free \| 25% off	Flat · USD/month	Standalone · Fixed
Growth Highlighted	USD 37.5 / month with annual commitment $ 37.50 USD/month* Billed yearly 3 months free \| 25% off	Flat · USD/month	Standalone · Fixed
Scale	USD 82.5 / month with annual commitment $ 82.50 USD/month* Billed yearly 3 months free \| 25% off	Flat · USD/month	Standalone · Fixed

See full pricing history

USD · US · source: sproutsocial.com

Plan	Pricing	Charged by	Offer type
Essentials	USD 99 monthly · USD 79 / month with annual commitment $ 79 per seat/month $99 per seat/month billed monthly.	Seat · per seat/month	Standalone · Fixed
Standard	USD 199 monthly $ 199 per seat/month	Seat · per seat/month	Standalone · Fixed
Professional Highlighted	USD 299 monthly $ 299 per seat/month	Seat · per seat/month	Standalone · Fixed
Advanced	USD 399 monthly $ 399 per seat/month	Seat · per seat/month	Standalone · Fixed
Enterprise	Contact sales Custom	Other	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Later

Starter

Plan overview Social Sets: 1 (8 social profiles)

Included
Plan overview Users: 1 user

Included
Plan overview Social posts: 30 per profile, per month

Limited
Plan overview AI credits: 5 per month

Limited
Planning & Scheduling Instagram Reels Audio: Included
Planning & Scheduling Instagram, Facebook, & TikTok Best Time to Post: Included
Planning & Scheduling Multi-profile Best Times to Post: Excluded
Planning & Scheduling Smart Scheduling with Future Trends: Excluded
Planning & Scheduling Instagram Product Tagging: Excluded
Analytics Platform analytics: Up to 3 months

Limited
Analytics Custom Analytics: Excluded
Analytics Meta Ads Analytics: Excluded
Analytics Instagram Analytics: Up to 3 months

Limited
Analytics TikTok Analytics: Up to 3 months

Limited
Analytics Facebook Analytics: Up to 3 months

Limited
Analytics Threads Analytics: Up to 3 months

Limited
Analytics Link in Bio Analytics: Up to 1 year

Limited
Link in Bio Link in Bio: Included
Team Collaboration Access Groups: 1

Limited
Team Collaboration Internal & External collaboration and approvals: Excluded
Team Collaboration Share Calendar: Excluded
Team Collaboration Calendar Notes: Excluded
Team Collaboration Post Comments & Activity Log: Excluded
Team Collaboration Content Approval Workflow: Excluded
Team Collaboration External Comment Workflow: Excluded
Team Collaboration Custom roles and permissions: Excluded
Social Inbox Social inbox: Excluded
Content Creation Tools UGC collection: Excluded
Content Creation Tools Collect by Tags: Excluded
Content Creation Tools Collect by Mentions: Excluded
Social Listening Competitive Benchmarking: Excluded
Social Listening Future Insights: Excluded
Social Listening Brand Health: Excluded
Social Listening Brand Mentions: Excluded
Support Basic customer support: Included
Support Prioritized Support: Excluded
Plan overview Extra Social Sets, users and AI credits: not available

Excluded

Growth

Plan overview Social Sets: 2 (16 social profiles)

Included
Plan overview Users: 2 users

Included
Plan overview Social posts: 180 per profile, per month

Limited
Plan overview AI credits: 50 per month

Limited
Plan overview Everything in Starter: Included
Planning & Scheduling Multi-profile Best Times to Post: Included
Planning & Scheduling Smart Scheduling with Future Trends: Included
Planning & Scheduling Instagram Product Tagging: Included
Analytics Platform analytics: up to 1 year

Limited
Analytics Custom Analytics: Excluded
Analytics Meta Ads Analytics: Excluded
Analytics Instagram Analytics: Up to 1 year

Limited
Analytics TikTok Analytics: Up to 1 year

Limited
Analytics Facebook Analytics: Up to 1 year

Limited
Analytics Threads Analytics: Up to 1 year

Limited
Analytics Link in Bio Analytics: Up to 1 year

Limited
Team Collaboration Access Groups: Unlimited

Included
Team Collaboration Internal & External collaboration and approvals: Included
Team Collaboration Share Calendar: Included
Team Collaboration Calendar Notes: Included
Team Collaboration Post Comments & Activity Log: Included
Team Collaboration Content Approval Workflow: Included
Team Collaboration External Comment Workflow: Included
Team Collaboration Custom roles and permissions: Included
Social Inbox Social inbox: Included
Content Creation Tools UGC collection: Included
Content Creation Tools Collect by Tags: Included
Content Creation Tools Collect by Mentions: Included
Social Listening Competitive Benchmarking: Excluded
Social Listening Future Insights: Excluded
Social Listening Brand Health: Excluded
Social Listening Brand Mentions: Excluded
Support Prioritized Support: Excluded

Scale

Plan overview Social Sets: 6 (48 social profiles)

Included
Plan overview Users: 4 users

Included
Plan overview Social posts: Unlimited

Included
Plan overview AI credits: 100 per month

Limited
Plan overview Everything in Growth: Included
Analytics Meta Ads Analytics: Included
Analytics Custom analytics: Included
Analytics Platform analytics: up to 2 years

Limited
Analytics Instagram Analytics: Up to 2 years

Limited
Analytics TikTok Analytics: Up to 2 years

Limited
Analytics Facebook Analytics: Up to 2 years

Limited
Analytics Threads Analytics: Up to 2 years

Limited
Analytics Link in Bio Analytics: Up to 2 years

Limited
Social Listening Competitive benchmarking: Included
Social Listening Future industry insights: Included
Social Listening Brand Health: Included
Social Listening Brand Mentions: Included
Team Collaboration Access Groups: Unlimited

Included
Support Priority support: Included

Sprout Social

Essentials

Plan overview Social profiles: 5

Included
Plan overview Monthly AI agent credits per seat: 100

Included
Plan overview Brand keywords per group: Not included

Excluded
Plan overview Mobile app for iOS and Android: Included

Included
Publishing & content planning Optimal send times: Included
Reporting & analytics Profile and post-level reporting: Included
Highlights Trellis AI teammate: Included

Standard

Plan overview Social profiles: 5

Included
Plan overview Monthly AI agent credits per seat: 100

Included
Plan overview Brand keywords per group: 10

Included
Plan overview Mobile app for iOS and Android: Included

Included
Engagement & customer care Consolidated inbox and collaboration tools: Included
Highlights Keyword and location monitoring: Included
Highlights Trellis AI agent: Included
Highlights Review management: Included

Professional

Plan overview Social profiles: Unlimited

Included
Plan overview Monthly AI agent credits per seat: 100

Included
Plan overview Brand keywords per group: 10

Included
Plan overview Mobile app for iOS and Android: Included

Included
Engagement & customer care Message tagging: Included
Reporting & analytics Extensive competitor, tag and paid insights: Included
Publishing & content planning Enhance Post by AI Assist: Included

Advanced

Plan overview Social profiles: Unlimited

Included
Plan overview Monthly AI agent credits per seat: 100

Included
Plan overview Brand keywords per group: 20

Included
Plan overview Mobile app for iOS and Android: Included

Included
Engagement & customer care Enhance Reply by AI Assist: Included
Engagement & customer care Sentiment in the Smart Inbox and Reviews: Included
Integrations The Sprout API and Helpdesk integrations: Included
Reporting & analytics Team productivity and social customer care reports: Included
Highlights Message Spike Alerts: Included

Enterprise

Support White-glove onboarding and implementation: Included
Highlights Plan tailored to your enterprise business: Included
Security Dedicated service for hassle-free SSO setup: Included
Support Priority customer support: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Later

September 21, 2026
Official pricing page
- Starter: USD 18.75 / month with annual commitment
- Growth: USD 37.5 / month with annual commitment
- Scale: USD 82.5 / month with annual commitment
August 27, 2026
Official pricing page
- Starter: USD 18.75 / month with annual commitment
- Growth: USD 37.5 / month with annual commitment
- Scale: USD 82.5 / month with annual commitment

Sprout Social

September 21, 2026
Official pricing page
- Essentials: USD 99 monthly · USD 79 / month with annual commitment
- Standard: USD 199 monthly
- Professional: USD 299 monthly
- Advanced: USD 399 monthly
- Enterprise: Contact sales
August 31, 2026
Official pricing page
- Essentials: USD 99 monthly · USD 79 / month with annual commitment
- Standard: USD 199 / month with annual commitment
- Professional: USD 299 / month with annual commitment
- Advanced: USD 399 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Standard: USD 199 monthly
- Professional: USD 299 monthly
- Advanced: USD 399 monthly
- Contact sales: Contact sales