Later vs Sprout Social

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Later

See full pricing history

USD · US · source: later.com

Plan	Pricing	Charged by	Offer type
Starter	USD 18.75 / month with annual commitment $18.75 USD/month billed yearly	Flat · per month	Standalone · Fixed
Growth	USD 37.5 / month with annual commitment $37.50 USD/month billed yearly	Flat · per month	Standalone · Fixed
Scale	USD 82.5 / month with annual commitment $82.50 USD/month billed yearly	Flat · per month	Standalone · Fixed

See full pricing history

USD · US · source: sproutsocial.com

Plan	Pricing	Charged by	Offer type
Standard	USD 199 monthly $199 per seat/month	Seat · per seat/month	Standalone · Fixed
Professional	USD 299 monthly $299 per seat/month	Seat · per seat/month	Standalone · Fixed
Advanced	USD 399 monthly $399 per seat/month	Seat · per seat/month	Standalone · Fixed
Contact sales	Contact sales Contact sales	Other	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Later

Starter

Plan card 1 social set: Included
Plan card 8 profiles: Included
Plan card 1 user: Included
Plan card Instagram, Facebook, and TikTok: Included

Growth

Plan card 2 social sets: Included
Plan card 16 profiles: Included
Plan card 2 users: Included
Plan card Approval workflows: Included

Scale

Plan card 6 social sets: Included
Plan card 48 profiles: Included
Plan card 4 users: Included
Plan card Two years of platform analytics: Included

Sprout Social

Standard

Highlights 5 social profiles: Included
Highlights Consolidated inbox and collaboration tools: Included
Highlights Keyword and location monitoring: Included
Highlights Trellis AI agent: Included
Highlights Review management: Included

Professional

Highlights Unlimited social profiles: Included
Highlights Message tagging: Included
Highlights Extensive competitor, tag and paid insights: Included
Highlights Enhance Post by AI Assist: Included

Advanced

Highlights Enhance Reply by AI Assist: Included
Highlights Sentiment in the Smart Inbox and Reviews: Included
Highlights The Sprout API and Helpdesk integrations: Included
Highlights Team productivity and social customer care reports: Included
Highlights Message Spike Alerts: Included

Contact sales

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Later

August 27, 2026 Source
- Starter: USD 18.75 / month with annual commitment
- Growth: USD 37.5 / month with annual commitment
- Scale: USD 82.5 / month with annual commitment

Sprout Social

August 27, 2026 Source
- Standard: USD 199 monthly
- Professional: USD 299 monthly
- Advanced: USD 399 monthly
- Contact sales: Contact sales