Kit vs Mailsoftly

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Kit

See full pricing history

USD · US · source: kit.com

Plan	Pricing	Charged by	Offer type
Free — Free	Free $0 /mo Free—up to 10,000 subscribers	Flat	Standalone · Free
Creator — Recommended Highlighted	USD 33 monthly · USD 32.5 / month with annual commitment $ 33 /mo $ 390 billed yearly— Save $ 78 per year	Flat · $ 33 /mo $ 390 billed yearly— Save $ 78 per year	Standalone · Fixed
Pro — Recommended	USD 66 monthly · USD 65.83 / month with annual commitment $ 66 /mo $ 790 billed yearly— Save $ 158 per year	Flat · $ 66 /mo $ 790 billed yearly— Save $ 158 per year	Standalone · Fixed

Mailsoftly

See full pricing history

USD · US · source: mailsoftly.com

Plan	Pricing	Charged by	Offer type
Free	Free $0f	Flat	Standalone · Free
Basic	USD 49 / month with annual commitment $49 · billed yearly	Flat	Standalone · Fixed
Premium	USD 199 / month with annual commitment $199 · billed yearly	Flat	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Kit

Free — Free

Highlights Subscribers: Up to 10,000

Included
Highlights Create landing pages: Unlimited

Included
Highlights Create email opt-in forms: Unlimited

Included
Highlights Send email broadcasts: Unlimited

Included
Highlights Subscriber tagging & segmentation: Included

Included
Highlights Sell digital products & subscriptions: Included

Included

Creator — Recommended

Highlights Subscribers: 1,000

Included
Highlights Everything in Free, plus: Included
Highlights Unlimited Visual Automations: Unlimited

Included
Highlights Unlimited email sequences: Unlimited

Included
Highlights Kit MCP: Included

Included
Highlights A/B test subject lines: Included

Included
Highlights Survey subscribers with polls: Included

Included
Highlights Remove Kit branding: Included

Included
Highlights SMS marketing: Included

Included
Highlights Apps & integrations: Included

Included
Highlights RSS campaigns: Included

Included
Highlights 24/7 email & chat support: Included

Included

Pro — Recommended

Highlights Subscribers: 1,000

Included
Highlights Everything in Creator plan, plus: Included
Highlights Subscriber Signals: Included

Included
Highlights Engagement analytics: Included

Included
Highlights Unlimited users: Unlimited

Included
Highlights Insights dashboard: Included

Included
Highlights Deliverability reporting: Included

Included
Highlights Subscriber engagement scoring: Included

Included
Highlights Collaborative editing: Included

Included
Highlights A/B test subject lines & content: Included

Included
Highlights Facebook custom audiences: Included

Included
Highlights Newsletter referral system: Included

Included
Highlights Edit links in sent broadcasts: Included

Included
Highlights 24/7 priority email & chat support: Included

Included

Mailsoftly

Free

Highlights Contact management: Included
Highlights Email templates: Included
Highlights Contact segmentation: Included
Highlights Open & click reporting: Included
Highlights Limited reports: Included

Basic

Highlights Import / export contacts: Included
Highlights Notes & follow-up activities: Included
Highlights Basic email scheduling: Included
Highlights Tag management: Included
Highlights Remove Mailsoftly branding: Included
Highlights Forms & landing pages: Included
Highlights 1 domain authentication: Included
Highlights 24/7 system support: Included

Premium

Highlights Behavioral targeting: Included
Highlights Advanced personalization: Included
Highlights Advanced segmentation: Included
Highlights Dedicated IP pools: Included
Highlights Newsletter planner: Included
Highlights API access & webhooks: Included
Highlights Advanced automation: Included
Highlights Generative AI: Included
Highlights Video conference support: Included
Highlights Multi-domain management: Included
Highlights 4 onboarding sessions*: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Kit

August 27, 2026 Source
- Free — Free: Free
- Creator — Recommended: USD 33 monthly · USD 32.5 / month with annual commitment
- Pro — Recommended: USD 66 monthly · USD 65.83 / month with annual commitment

Mailsoftly

August 27, 2026 Source
- Free: Free
- Basic: USD 49 / month with annual commitment
- Premium: USD 199 / month with annual commitment