Skip to content
pricing_optimizer.sql
Menu

Instapage vs Unbounce

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Instapage

See full pricing history

USD · US · source: instapage.com

Plan Pricing Charged by Offer type
Create — standard
USD 99 monthly · USD 79 / month with annual commitment

$ 99 79 per month

 Flat · per month Standalone · Fixed

Unbounce

See full pricing history

USD · US · source: unbounce.com

Plan Pricing Charged by Offer type
Starter
USD 29 monthly · USD 22 / month with annual commitment

$29/month or $22/month billed annually

 Flat · published offer Standalone · Fixed
Build
USD 99 monthly · USD 74 / month with annual commitment

$99/month or $74/month billed annually

 Flat · published offer Standalone · Fixed
Experiment Highlighted
USD 149 monthly · USD 112 / month with annual commitment

$149/month or $112/month billed annually

 Flat · published offer Standalone · Fixed
Optimize
USD 249 monthly · USD 187 / month with annual commitment

$249/month or $187/month billed annually

 Flat · published offer Standalone · Fixed
Concierge
Contact sales

Let's talk

 Flat · published offer Standalone · Contact sales
Agency
Contact sales

Let's talk

 Flat · published offer Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Instapage

Create — standard

Highlights

Unique monthly visitors

15,000

Included

Highlights

Published pages

Unlimited

Included

Highlights

Collections

15 pages per Collection

Included

Highlights

Team members

10

Included

Highlights

Subdomains

2

Included

Highlights

Workspaces

1

Included

Highlights

Contacts

Unlimited

Included

Highlights

Lists

150

Included

Highlights

Daily email sends

1,500

Included

Highlights

Monthly email sends

15,000

Included

Highlights

API calls per day

5,000

Included

Unbounce

Starter

Plan card

Landing pages

5

Limited

Plan card

Traffic

Up to 500

Limited

Plan card

Users

1

Limited

Build

Plan card

Landing pages

Unlimited

Limited

Plan card

Popups and sticky bars

2

Limited

Plan card

Root domains

1

Limited

Experiment

Plan card

A/B testing

Unlimited

Limited

Plan card

Traffic

Up to 30,000

Limited

Plan card

Users

3

Limited

Optimize

Plan card

AI optimization

0

Limited

Plan card

Conversion insights

1

Limited

Plan card

Higher usage limits

2

Limited

Concierge

Plan card

Custom usage

0

Limited

Plan card

Dedicated services

1

Limited

Plan card

Enterprise support

2

Limited

Agency

Plan card

Agency scale

0

Limited

Plan card

Multiple clients

1

Limited

Plan card

Custom support

2

Limited

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Instapage

  1. Source
    • Create — standard: USD 99 monthly · USD 79 / month with annual commitment

Unbounce

  1. Source
    • Starter: USD 29 monthly · USD 22 / month with annual commitment
    • Build: USD 99 monthly · USD 74 / month with annual commitment
    • Experiment: USD 149 monthly · USD 112 / month with annual commitment
    • Optimize: USD 249 monthly · USD 187 / month with annual commitment
    • Concierge: Contact sales
    • Agency: Contact sales