InstantDM vs Later

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

InstantDM

See full pricing history

USD · US · source: instantdm.com

Plan	Pricing	Charged by	Offer type
Free	Free Free plan — 500 DM credits per month	Flat · free plan; monthly DM-credit allowance	Standalone · Free
Legend Pro Highlighted	USD 12 monthly · USD 9.99 / month with annual commitment Legend Pro — $12/month; $9.99/month billed yearly (2 months free)	Flat · per month; yearly toggle shows monthly equivalent and 2 months free	Standalone · Fixed
Trendsetter	USD 29.99 monthly · USD 24.99 / month with annual commitment Trendsetter — $29.99/month; $24.99/month billed yearly (2 months free)	Flat · per month; yearly toggle shows monthly equivalent and 2 months free	Standalone · Fixed

Later

See full pricing history

USD · US · source: later.com

Plan	Pricing	Charged by	Offer type
Starter	USD 18.75 / month with annual commitment $ 18.75 USD/month* Billed yearly 3 months free \| 25% off	Flat · USD/month	Standalone · Fixed
Growth Highlighted	USD 37.5 / month with annual commitment $ 37.50 USD/month* Billed yearly 3 months free \| 25% off	Flat · USD/month	Standalone · Fixed
Scale	USD 82.5 / month with annual commitment $ 82.50 USD/month* Billed yearly 3 months free \| 25% off	Flat · USD/month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

InstantDM

Free

Official homepage offer DM credits: 500 per month

Limited

Legend Pro

Feature comparison Automations: Unlimited; safety limit 750 per hour

Limited
Feature comparison Unlimited posts: Included
Feature comparison Unlimited stories: Included
Feature comparison DM automation: Included
Feature comparison Collect email in DM: Included
Plan card Collect phone number in DM: Included
Feature comparison Custom trigger words: Unlimited

Included
Feature comparison Replies for direct DMs: Included
Feature comparison Follow for link: Included
Feature comparison Button links: Included
Feature comparison AI comment reply: Included
Feature comparison DM for link: Included
Feature comparison Follow-up messages: Included
Feature comparison Custom flows: Unlimited

Included
Feature comparison Audience city analytics: Included
Feature comparison Trending mode: Included
Feature comparison Instagram safety limit: Included
Feature comparison Smart DM failure handling: Included
Feature comparison Smart welcome message: Included
Feature comparison Auto overload handler: Included
Feature comparison Smart slowdown mode: Included
Feature comparison Contacts access: Limited

Limited
Feature comparison Support: Email

Limited
Feature comparison API access: webhooks and send message/comment: Excluded
Official pricing offer Free trial: 7 days; no credit card; cancel anytime

Limited

Trendsetter

Feature comparison Automations: Truly unlimited

Included
Feature comparison Unlimited posts: Included
Feature comparison Unlimited stories: Included
Feature comparison DM automation: Included
Feature comparison Collect email in DM: Included
Plan inheritance Collect phone number in DM: Included
Feature comparison Custom trigger words: Unlimited

Included
Feature comparison Replies for direct DMs: Included
Feature comparison Follow for link: Included
Feature comparison Button links: Included
Feature comparison AI comment reply: Included
Feature comparison DM for link: Included
Feature comparison Follow-up messages: Included
Feature comparison Custom flows: Unlimited

Included
Feature comparison Audience city analytics: Included
Feature comparison Trending mode: Included
Feature comparison Instagram safety limit: Included
Feature comparison Smart DM failure handling: Included
Feature comparison Smart welcome message: Included
Feature comparison Auto overload handler: Included
Feature comparison Smart slowdown mode: Included
Feature comparison Contacts access: Unlimited

Included
Feature comparison Support: Email and WhatsApp

Included
Feature comparison API access: webhooks and send message/comment: Included
Plan card Advanced account safety mode: Included
Plan card Advanced dashboards: Included
Plan card Viral Mode handler: Included
Official pricing offer Free trial: 7 days; no credit card; cancel anytime

Limited

Later

Starter

Plan overview Social Sets: 1 (8 social profiles)

Included
Plan overview Users: 1 user

Included
Plan overview Social posts: 30 per profile, per month

Limited
Plan overview AI credits: 5 per month

Limited
Planning & Scheduling Instagram Reels Audio: Included
Planning & Scheduling Instagram, Facebook, & TikTok Best Time to Post: Included
Planning & Scheduling Multi-profile Best Times to Post: Excluded
Planning & Scheduling Smart Scheduling with Future Trends: Excluded
Planning & Scheduling Instagram Product Tagging: Excluded
Analytics Platform analytics: Up to 3 months

Limited
Analytics Custom Analytics: Excluded
Analytics Meta Ads Analytics: Excluded
Analytics Instagram Analytics: Up to 3 months

Limited
Analytics TikTok Analytics: Up to 3 months

Limited
Analytics Facebook Analytics: Up to 3 months

Limited
Analytics Threads Analytics: Up to 3 months

Limited
Analytics Link in Bio Analytics: Up to 1 year

Limited
Link in Bio Link in Bio: Included
Team Collaboration Access Groups: 1

Limited
Team Collaboration Internal & External collaboration and approvals: Excluded
Team Collaboration Share Calendar: Excluded
Team Collaboration Calendar Notes: Excluded
Team Collaboration Post Comments & Activity Log: Excluded
Team Collaboration Content Approval Workflow: Excluded
Team Collaboration External Comment Workflow: Excluded
Team Collaboration Custom roles and permissions: Excluded
Social Inbox Social inbox: Excluded
Content Creation Tools UGC collection: Excluded
Content Creation Tools Collect by Tags: Excluded
Content Creation Tools Collect by Mentions: Excluded
Social Listening Competitive Benchmarking: Excluded
Social Listening Future Insights: Excluded
Social Listening Brand Health: Excluded
Social Listening Brand Mentions: Excluded
Support Basic customer support: Included
Support Prioritized Support: Excluded
Plan overview Extra Social Sets, users and AI credits: not available

Excluded

Growth

Plan overview Social Sets: 2 (16 social profiles)

Included
Plan overview Users: 2 users

Included
Plan overview Social posts: 180 per profile, per month

Limited
Plan overview AI credits: 50 per month

Limited
Plan overview Everything in Starter: Included
Planning & Scheduling Multi-profile Best Times to Post: Included
Planning & Scheduling Smart Scheduling with Future Trends: Included
Planning & Scheduling Instagram Product Tagging: Included
Analytics Platform analytics: up to 1 year

Limited
Analytics Custom Analytics: Excluded
Analytics Meta Ads Analytics: Excluded
Analytics Instagram Analytics: Up to 1 year

Limited
Analytics TikTok Analytics: Up to 1 year

Limited
Analytics Facebook Analytics: Up to 1 year

Limited
Analytics Threads Analytics: Up to 1 year

Limited
Analytics Link in Bio Analytics: Up to 1 year

Limited
Team Collaboration Access Groups: Unlimited

Included
Team Collaboration Internal & External collaboration and approvals: Included
Team Collaboration Share Calendar: Included
Team Collaboration Calendar Notes: Included
Team Collaboration Post Comments & Activity Log: Included
Team Collaboration Content Approval Workflow: Included
Team Collaboration External Comment Workflow: Included
Team Collaboration Custom roles and permissions: Included
Social Inbox Social inbox: Included
Content Creation Tools UGC collection: Included
Content Creation Tools Collect by Tags: Included
Content Creation Tools Collect by Mentions: Included
Social Listening Competitive Benchmarking: Excluded
Social Listening Future Insights: Excluded
Social Listening Brand Health: Excluded
Social Listening Brand Mentions: Excluded
Support Prioritized Support: Excluded

Scale

Plan overview Social Sets: 6 (48 social profiles)

Included
Plan overview Users: 4 users

Included
Plan overview Social posts: Unlimited

Included
Plan overview AI credits: 100 per month

Limited
Plan overview Everything in Growth: Included
Analytics Meta Ads Analytics: Included
Analytics Custom analytics: Included
Analytics Platform analytics: up to 2 years

Limited
Analytics Instagram Analytics: Up to 2 years

Limited
Analytics TikTok Analytics: Up to 2 years

Limited
Analytics Facebook Analytics: Up to 2 years

Limited
Analytics Threads Analytics: Up to 2 years

Limited
Analytics Link in Bio Analytics: Up to 2 years

Limited
Social Listening Competitive benchmarking: Included
Social Listening Future industry insights: Included
Social Listening Brand Health: Included
Social Listening Brand Mentions: Included
Team Collaboration Access Groups: Unlimited

Included
Support Priority support: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

InstantDM

August 29, 2026
Official pricing page
- Free: Free
- Legend Pro: USD 12 monthly · USD 9.99 / month with annual commitment
- Trendsetter: USD 29.99 monthly · USD 24.99 / month with annual commitment

Later

September 21, 2026
Official pricing page
- Starter: USD 18.75 / month with annual commitment
- Growth: USD 37.5 / month with annual commitment
- Scale: USD 82.5 / month with annual commitment
August 27, 2026
Official pricing page
- Starter: USD 18.75 / month with annual commitment
- Growth: USD 37.5 / month with annual commitment
- Scale: USD 82.5 / month with annual commitment