InstantDM vs Lately

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

InstantDM

See full pricing history

USD · US · source: instantdm.com

Plan	Pricing	Charged by	Offer type
Free	Free Free plan — 500 DM credits per month	Flat · free plan; monthly DM-credit allowance	Standalone · Free
Legend Pro Highlighted	USD 12 monthly · USD 9.99 / month with annual commitment Legend Pro — $12/month; $9.99/month billed yearly (2 months free)	Flat · per month; yearly toggle shows monthly equivalent and 2 months free	Standalone · Fixed
Trendsetter	USD 29.99 monthly · USD 24.99 / month with annual commitment Trendsetter — $29.99/month; $24.99/month billed yearly (2 months free)	Flat · per month; yearly toggle shows monthly equivalent and 2 months free	Standalone · Fixed

Lately

See full pricing history

USD · US · source: www.lately.ai

Plan	Pricing	Charged by	Offer type
Starter — annual	USD 14 monthly · USD 14 / month with annual commitment $14 /month billed annually	Flat · per month billed annually	Standalone · Fixed
Growth — annual Highlighted	USD 199 monthly · USD 199 / month with annual commitment $199 /month billed annually	Flat · per month billed annually	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

InstantDM

Free

Official homepage offer DM credits: 500 per month

Limited

Legend Pro

Feature comparison Automations: Unlimited; safety limit 750 per hour

Limited
Feature comparison Unlimited posts: Included
Feature comparison Unlimited stories: Included
Feature comparison DM automation: Included
Feature comparison Collect email in DM: Included
Plan card Collect phone number in DM: Included
Feature comparison Custom trigger words: Unlimited

Included
Feature comparison Replies for direct DMs: Included
Feature comparison Follow for link: Included
Feature comparison Button links: Included
Feature comparison AI comment reply: Included
Feature comparison DM for link: Included
Feature comparison Follow-up messages: Included
Feature comparison Custom flows: Unlimited

Included
Feature comparison Audience city analytics: Included
Feature comparison Trending mode: Included
Feature comparison Instagram safety limit: Included
Feature comparison Smart DM failure handling: Included
Feature comparison Smart welcome message: Included
Feature comparison Auto overload handler: Included
Feature comparison Smart slowdown mode: Included
Feature comparison Contacts access: Limited

Limited
Feature comparison Support: Email

Limited
Feature comparison API access: webhooks and send message/comment: Excluded
Official pricing offer Free trial: 7 days; no credit card; cancel anytime

Limited

Trendsetter

Feature comparison Automations: Truly unlimited

Included
Feature comparison Unlimited posts: Included
Feature comparison Unlimited stories: Included
Feature comparison DM automation: Included
Feature comparison Collect email in DM: Included
Plan inheritance Collect phone number in DM: Included
Feature comparison Custom trigger words: Unlimited

Included
Feature comparison Replies for direct DMs: Included
Feature comparison Follow for link: Included
Feature comparison Button links: Included
Feature comparison AI comment reply: Included
Feature comparison DM for link: Included
Feature comparison Follow-up messages: Included
Feature comparison Custom flows: Unlimited

Included
Feature comparison Audience city analytics: Included
Feature comparison Trending mode: Included
Feature comparison Instagram safety limit: Included
Feature comparison Smart DM failure handling: Included
Feature comparison Smart welcome message: Included
Feature comparison Auto overload handler: Included
Feature comparison Smart slowdown mode: Included
Feature comparison Contacts access: Unlimited

Included
Feature comparison Support: Email and WhatsApp

Included
Feature comparison API access: webhooks and send message/comment: Included
Plan card Advanced account safety mode: Included
Plan card Advanced dashboards: Included
Plan card Viral Mode handler: Included
Official pricing offer Free trial: 7 days; no credit card; cancel anytime

Limited

Lately

Starter — annual

Highlights Repurpose longform text, audio & video into engaging social posts: Included
Highlights Voice model: 1

Included
Highlights Social channels: 5

Included
Highlights User seat: 1

Included

Growth — annual

Highlights Everything in Starter: Included
Highlights Full calendar plus AI scheduling: Included
Highlights Performance analytics: Included
Highlights Voice model editing: Included
Highlights RSS feed integration: Included
Highlights Voice model: 1

Included
Highlights Social channels: 5

Included
Highlights User seats: 3

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

InstantDM

August 29, 2026
Official pricing page
- Free: Free
- Legend Pro: USD 12 monthly · USD 9.99 / month with annual commitment
- Trendsetter: USD 29.99 monthly · USD 24.99 / month with annual commitment

Lately

August 27, 2026
Official pricing page
- Starter — annual: USD 14 monthly · USD 14 / month with annual commitment
- Growth — annual: USD 199 monthly · USD 199 / month with annual commitment