iContact vs Loops

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

iContact

See full pricing history

USD · US · source: www.icontact.com

Plan	Pricing	Charged by	Offer type
Standard	USD 9 monthly · USD 7.67 / month with annual commitment $9/month or $92/year at 500 contacts	Usage · per stated usage allowance	Standalone · Fixed
Premium Highlighted	USD 16 monthly · USD 13.58 / month with annual commitment $16/month or $163/year at 500 contacts	Usage · per stated usage allowance	Standalone · Fixed
Ultimate	USD 24 monthly · USD 20.42 / month with annual commitment $24/month or $245/year at 500 contacts	Usage · per stated usage allowance	Standalone · Fixed

Loops

See full pricing history

USD · US · source: loops.so

Plan	Pricing	Charged by	Offer type
Early Stage	Free Free Per month	Flat · Per month	Standalone · Free
Contact-Based	Contact sales Paid plans are based on the number of subscribed contacts.	Unit · subscribed contacts	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

iContact

Standard

Plan card 500 contacts: Included
Plan card Email templates: Included
Plan card Landing pages: Included
Plan card Automations: Included

Premium

Plan card Unlimited users: Included
Plan card Social posting: Included
Plan card AI content assistant: Included
Plan card Drag-and-drop editor: Included

Ultimate

Plan card Email verification: Included
Plan card Dynamic content: Included
Plan card AI templates and images: Included
Plan card Premium features: Included

Loops

Early Stage

Highlights Sends: Up to 4,000 sends in any rolling 30 days

Limited
Highlights Sending rate: Up to 10 emails per second

Limited
Highlights Features: All features included

Included
Highlights Branding: Includes a small "Powered by Loops" footer

Included
Highlights Contacts: Unlimited contacts

Included

Contact-Based

Highlights Sends: Unlimited sends

Included
Highlights Sending rate: Up to 1,000 emails per second

Limited
Highlights Branding: No Loops branding

Included
Highlights Team seats: No charge for team seats

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

iContact

August 27, 2026
Official pricing page
- Standard: USD 9 monthly · USD 7.67 / month with annual commitment
- Premium: USD 16 monthly · USD 13.58 / month with annual commitment
- Ultimate: USD 24 monthly · USD 20.42 / month with annual commitment

Loops

September 21, 2026
Official pricing page
- Early Stage: Free
- Contact-Based: Contact sales
August 27, 2026
Official pricing page
- Free Plan — Free Plan: Free