Iconosquare vs Lately

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Iconosquare

See full pricing history

EUR · US · source: www.iconosquare.com

Plan	Pricing	Charged by	Offer type
Free	Free €0/month after the trial	Flat · per month	Standalone · Free
Launch	EUR 33 / month with annual commitment €33/month billed yearly	Flat · per month	Standalone · Fixed
Scale	EUR 69 / month with annual commitment €69/month billed yearly	Flat · per month	Standalone · Fixed
Excel	EUR 116 / month with annual commitment €116/month billed yearly	Flat · per month	Standalone · Fixed
Custom	Contact sales Custom pricing from 20 social profiles	Flat · per month	Standalone · Contact sales

Lately

See full pricing history

USD · US · source: www.lately.ai

Plan	Pricing	Charged by	Offer type
Starter — annual	USD 14 monthly · USD 14 / month with annual commitment $14 /month billed annually	Flat · per month billed annually	Standalone · Fixed
Growth — annual Highlighted	USD 199 monthly · USD 199 / month with annual commitment $199 /month billed annually	Flat · per month billed annually	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Iconosquare

Free

Plan card 2 social profiles: Included
Plan card 1 user: Included
Plan card 10 posts per month per profile: Included
Plan card Basic analytics: Included

Launch

Plan card 5 social profiles: Included
Plan card 1 user: Included
Plan card 100 posts per month: Included
Plan card Standard analytics and reports: Included

Scale

Plan card 5 social profiles: Included
Plan card 3 users: Included
Plan card Unlimited posts: Included
Plan card Social inbox and listening: Included

Excel

Plan card 5 social profiles: Included
Plan card 6 users: Included
Plan card White-label reporting: Included
Plan card Unlimited data retention: Included

Custom

Plan card 20 or more social profiles: Included
Plan card Flexible users: Included
Plan card Dedicated customer success manager: Included
Plan card API access: Included

Lately

Starter — annual

Highlights Repurpose longform text, audio & video into engaging social posts: Included
Highlights Voice model: 1

Included
Highlights Social channels: 5

Included
Highlights User seat: 1

Included

Growth — annual

Highlights Everything in Starter: Included
Highlights Full calendar plus AI scheduling: Included
Highlights Performance analytics: Included
Highlights Voice model editing: Included
Highlights RSS feed integration: Included
Highlights Voice model: 1

Included
Highlights Social channels: 5

Included
Highlights User seats: 3

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Iconosquare

August 27, 2026 Source
- Free: Free
- Launch: EUR 33 / month with annual commitment
- Scale: EUR 69 / month with annual commitment
- Excel: EUR 116 / month with annual commitment
- Custom: Contact sales

Lately

August 27, 2026 Source
- Starter — annual: USD 14 monthly · USD 14 / month with annual commitment
- Growth — annual: USD 199 monthly · USD 199 / month with annual commitment