Hootsuite vs Tailwind

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Hootsuite

See full pricing history

USD · US · source: www.hootsuite.com

Plan	Pricing	Charged by	Offer type
Standard	USD 99 / month with annual commitment $99 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Professional Highlighted	USD 199 / month with annual commitment $199 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Advanced	USD 399 / month with annual commitment $399 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Enterprise	Contact sales Custom	Other	Standalone · Contact sales

Tailwind

See full pricing history

USD · US · source: www.tailwindapp.com

Plan	Pricing	Charged by	Offer type
Pin Scheduling & Creation — monthly	USD 29.99 monthly · USD 17.99 / month with annual commitment $17.99 /mo	Flat · per Pinterest account	Standalone · Fixed
Pinterest SEO — monthly	USD 14.99 monthly · USD 11.99 / month with annual commitment $11.99 /mo	Flat · per Pinterest account	Standalone · Fixed
Pinterest Engagement — monthly	USD 14.99 monthly · USD 11.99 / month with annual commitment $11.99 /mo	Flat · per Pinterest account	Standalone · Fixed
Bundle — monthly Highlighted	USD 29.98 monthly $29.98 /mo	Flat · per Pinterest account	Bundle · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Hootsuite

Standard

Highlights Schedule unlimited social posts: Included
Highlights Generate posts and images with AI: Included
Highlights Respond to messages from one inbox: Included
Highlights Monitor your brand and competitors: Included
General Social accounts: 10

Included
General User seats: 1+

Included

Professional

Highlights Manage unlimited social accounts: Included
Highlights Automate inbox replies and workflows: Included
Highlights Forecast social trends up to 90 days ahead: Included
Highlights Build custom performance reports: Included
General Social accounts: Unlimited

Included
General User seats: 1+

Included

Advanced

Highlights Review and approve content with your team: Included
Highlights Assign and auto-route messages to the right team members: Included
Highlights Coordinate content and customer care: Included
Highlights Measure team performance and efficiency: Included
General Social accounts: Unlimited

Included
General User seats: 1+

Included

Enterprise

Highlights Prove the impact of social with advanced analytics: Included
Highlights Uncover trends across social, digital, and AI with advanced listening: Included
Highlights Secure access with single sign-on (SSO): Included
Highlights Stay compliant with custom compliance solutions: Included
General Social accounts: Unlimited

Included
General User seats: Custom

Included

Tailwind

Pin Scheduling & Creation — monthly

Highlights Schedule and publish pins to Pinterest: Included
Highlights Creates and writes Pins for you: Included
Highlights Automate weekly Pin creation: Included
Highlights Smart scheduling and Pin spacing: Included
Highlights SEO-optimized Pin filenames: Included
Highlights Sync your website: Included
Highlights 300 Tailwind credits/mo included: 300 credits

Included

Pinterest SEO — monthly

Highlights Keyword research and tracking for Pinterest: Included
Highlights Find the best keywords and related terms: Included
Highlights Save and track keywords you want to win: Included
Highlights Get keywords by URL/page on your site: Included
Highlights Unlimited keyword tags: Included
Highlights See keywords Pinterest matched to your Pins: Included
Highlights 50 Tailwind credits/mo included: 50 credits

Included

Pinterest Engagement — monthly

Highlights Boost your Pinterest engagement: Included
Highlights Earn Turbo Pins 2x faster: Included
Highlights Earn Unlimited Turbo Pins: Included
Highlights Boost Pins up to 90 days: Included
Highlights 50 Tailwind credits/mo included: 50 credits

Included

Bundle — monthly

Highlights Pin Scheduling & Creation: Included
Highlights Pinterest SEO: Included
Highlights Pinterest Engagement: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Hootsuite

September 21, 2026
Official pricing page
- Standard: USD 99 / month with annual commitment
- Professional: USD 199 / month with annual commitment
- Advanced: USD 399 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Standard — per user/month, billed annually: USD 99 monthly · USD 99 / month with annual commitment
- Professional — per user/month, billed annually: USD 199 monthly · USD 199 / month with annual commitment
- Advanced — per user/month, billed annually: USD 399 monthly · USD 399 / month with annual commitment

Tailwind

August 27, 2026
Official pricing page
- Pin Scheduling & Creation — monthly: USD 29.99 monthly · USD 17.99 / month with annual commitment
- Pinterest SEO — monthly: USD 14.99 monthly · USD 11.99 / month with annual commitment
- Pinterest Engagement — monthly: USD 14.99 monthly · USD 11.99 / month with annual commitment
- Bundle — monthly: USD 29.98 monthly