Hootsuite vs Sprout Social

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Hootsuite

See full pricing history

USD · US · source: www.hootsuite.com

Plan	Pricing	Charged by	Offer type
Standard — per user/month, billed annually	USD 99 monthly · USD 99 / month with annual commitment $99 for a Standard plan	Seat · per user/month, billed annually	Standalone · Fixed
Professional — per user/month, billed annually Highlighted	USD 199 monthly · USD 199 / month with annual commitment $199 for a Professional plan	Seat · per user/month, billed annually	Standalone · Fixed
Advanced — per user/month, billed annually	USD 399 monthly · USD 399 / month with annual commitment $399 for an Advanced plan	Seat · per user/month, billed annually	Standalone · Fixed

See full pricing history

USD · US · source: sproutsocial.com

Plan	Pricing	Charged by	Offer type
Standard	USD 199 monthly $199 per seat/month	Seat · per seat/month	Standalone · Fixed
Professional	USD 299 monthly $299 per seat/month	Seat · per seat/month	Standalone · Fixed
Advanced	USD 399 monthly $399 per seat/month	Seat · per seat/month	Standalone · Fixed
Contact sales	Contact sales Contact sales	Other	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Hootsuite

Standard — per user/month, billed annually

General Social accounts: 10

Included
General User seats: 1+

Included
Perch Content planning and publishing Schedule unlimited social posts: Included
Perch Content planning and publishing Generate posts and images with AI: Included
Nest Messaging and customer care Respond to messages from one inbox: Included
Lumen Social listening and insights Monitor your brand and competitors: Included

Professional — per user/month, billed annually

General Social accounts: Unlimited

Included
General User seats: 1+

Included
Nest Messaging and customer care Automate inbox replies and workflows: Included
Lumen Social listening and insights Forecast social trends up to 90 days ahead: Included
Analytics and reporting Build custom performance reports: Included
Advanced Advanced Streamline approvals and co-work across teams: Excluded

Advanced — per user/month, billed annually

General Social accounts: Unlimited

Included
General User seats: 1+

Included
Advanced Review and approve content with your team: Included
Advanced Assign and auto-route messages to the right team members: Included
Advanced Coordinate content and customer care: Included
Advanced Measure team performance and efficiency: Included

Sprout Social

Standard

Highlights 5 social profiles: Included
Highlights Consolidated inbox and collaboration tools: Included
Highlights Keyword and location monitoring: Included
Highlights Trellis AI agent: Included
Highlights Review management: Included

Professional

Highlights Unlimited social profiles: Included
Highlights Message tagging: Included
Highlights Extensive competitor, tag and paid insights: Included
Highlights Enhance Post by AI Assist: Included

Advanced

Highlights Enhance Reply by AI Assist: Included
Highlights Sentiment in the Smart Inbox and Reviews: Included
Highlights The Sprout API and Helpdesk integrations: Included
Highlights Team productivity and social customer care reports: Included
Highlights Message Spike Alerts: Included

Contact sales

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Hootsuite

August 27, 2026 Source
- Standard — per user/month, billed annually: USD 99 monthly · USD 99 / month with annual commitment
- Professional — per user/month, billed annually: USD 199 monthly · USD 199 / month with annual commitment
- Advanced — per user/month, billed annually: USD 399 monthly · USD 399 / month with annual commitment

Sprout Social

August 27, 2026 Source
- Standard: USD 199 monthly
- Professional: USD 299 monthly
- Advanced: USD 399 monthly
- Contact sales: Contact sales