Hootsuite vs InstantDM

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Hootsuite

See full pricing history

USD · US · source: www.hootsuite.com

Plan	Pricing	Charged by	Offer type
Standard	USD 99 / month with annual commitment $99 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Professional Highlighted	USD 199 / month with annual commitment $199 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Advanced	USD 399 / month with annual commitment $399 per user/month, billed annually	Seat · per user/month	Standalone · Fixed
Enterprise	Contact sales Custom	Other	Standalone · Contact sales

InstantDM

See full pricing history

USD · US · source: instantdm.com

Plan	Pricing	Charged by	Offer type
Free	Free Free plan — 500 DM credits per month	Flat · free plan; monthly DM-credit allowance	Standalone · Free
Legend Pro Highlighted	USD 12 monthly · USD 9.99 / month with annual commitment Legend Pro — $12/month; $9.99/month billed yearly (2 months free)	Flat · per month; yearly toggle shows monthly equivalent and 2 months free	Standalone · Fixed
Trendsetter	USD 29.99 monthly · USD 24.99 / month with annual commitment Trendsetter — $29.99/month; $24.99/month billed yearly (2 months free)	Flat · per month; yearly toggle shows monthly equivalent and 2 months free	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Hootsuite

Standard

Highlights Schedule unlimited social posts: Included
Highlights Generate posts and images with AI: Included
Highlights Respond to messages from one inbox: Included
Highlights Monitor your brand and competitors: Included
General Social accounts: 10

Included
General User seats: 1+

Included

Professional

Highlights Manage unlimited social accounts: Included
Highlights Automate inbox replies and workflows: Included
Highlights Forecast social trends up to 90 days ahead: Included
Highlights Build custom performance reports: Included
General Social accounts: Unlimited

Included
General User seats: 1+

Included

Advanced

Highlights Review and approve content with your team: Included
Highlights Assign and auto-route messages to the right team members: Included
Highlights Coordinate content and customer care: Included
Highlights Measure team performance and efficiency: Included
General Social accounts: Unlimited

Included
General User seats: 1+

Included

Enterprise

Highlights Prove the impact of social with advanced analytics: Included
Highlights Uncover trends across social, digital, and AI with advanced listening: Included
Highlights Secure access with single sign-on (SSO): Included
Highlights Stay compliant with custom compliance solutions: Included
General Social accounts: Unlimited

Included
General User seats: Custom

Included

InstantDM

Free

Official homepage offer DM credits: 500 per month

Limited

Legend Pro

Feature comparison Automations: Unlimited; safety limit 750 per hour

Limited
Feature comparison Unlimited posts: Included
Feature comparison Unlimited stories: Included
Feature comparison DM automation: Included
Feature comparison Collect email in DM: Included
Plan card Collect phone number in DM: Included
Feature comparison Custom trigger words: Unlimited

Included
Feature comparison Replies for direct DMs: Included
Feature comparison Follow for link: Included
Feature comparison Button links: Included
Feature comparison AI comment reply: Included
Feature comparison DM for link: Included
Feature comparison Follow-up messages: Included
Feature comparison Custom flows: Unlimited

Included
Feature comparison Audience city analytics: Included
Feature comparison Trending mode: Included
Feature comparison Instagram safety limit: Included
Feature comparison Smart DM failure handling: Included
Feature comparison Smart welcome message: Included
Feature comparison Auto overload handler: Included
Feature comparison Smart slowdown mode: Included
Feature comparison Contacts access: Limited

Limited
Feature comparison Support: Email

Limited
Feature comparison API access: webhooks and send message/comment: Excluded
Official pricing offer Free trial: 7 days; no credit card; cancel anytime

Limited

Trendsetter

Feature comparison Automations: Truly unlimited

Included
Feature comparison Unlimited posts: Included
Feature comparison Unlimited stories: Included
Feature comparison DM automation: Included
Feature comparison Collect email in DM: Included
Plan inheritance Collect phone number in DM: Included
Feature comparison Custom trigger words: Unlimited

Included
Feature comparison Replies for direct DMs: Included
Feature comparison Follow for link: Included
Feature comparison Button links: Included
Feature comparison AI comment reply: Included
Feature comparison DM for link: Included
Feature comparison Follow-up messages: Included
Feature comparison Custom flows: Unlimited

Included
Feature comparison Audience city analytics: Included
Feature comparison Trending mode: Included
Feature comparison Instagram safety limit: Included
Feature comparison Smart DM failure handling: Included
Feature comparison Smart welcome message: Included
Feature comparison Auto overload handler: Included
Feature comparison Smart slowdown mode: Included
Feature comparison Contacts access: Unlimited

Included
Feature comparison Support: Email and WhatsApp

Included
Feature comparison API access: webhooks and send message/comment: Included
Plan card Advanced account safety mode: Included
Plan card Advanced dashboards: Included
Plan card Viral Mode handler: Included
Official pricing offer Free trial: 7 days; no credit card; cancel anytime

Limited

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Hootsuite

September 21, 2026
Official pricing page
- Standard: USD 99 / month with annual commitment
- Professional: USD 199 / month with annual commitment
- Advanced: USD 399 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Standard — per user/month, billed annually: USD 99 monthly · USD 99 / month with annual commitment
- Professional — per user/month, billed annually: USD 199 monthly · USD 199 / month with annual commitment
- Advanced — per user/month, billed annually: USD 399 monthly · USD 399 / month with annual commitment

InstantDM

August 29, 2026
Official pricing page
- Free: Free
- Legend Pro: USD 12 monthly · USD 9.99 / month with annual commitment
- Trendsetter: USD 29.99 monthly · USD 24.99 / month with annual commitment