Hootsuite vs Iconosquare

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Hootsuite

See full pricing history

USD · US · source: www.hootsuite.com

Plan	Pricing	Charged by	Offer type
Standard — per user/month, billed annually	USD 99 monthly · USD 99 / month with annual commitment $99 for a Standard plan	Seat · per user/month, billed annually	Standalone · Fixed
Professional — per user/month, billed annually Highlighted	USD 199 monthly · USD 199 / month with annual commitment $199 for a Professional plan	Seat · per user/month, billed annually	Standalone · Fixed
Advanced — per user/month, billed annually	USD 399 monthly · USD 399 / month with annual commitment $399 for an Advanced plan	Seat · per user/month, billed annually	Standalone · Fixed

Iconosquare

See full pricing history

EUR · US · source: www.iconosquare.com

Plan	Pricing	Charged by	Offer type
Free	Free €0/month after the trial	Flat · per month	Standalone · Free
Launch	EUR 33 / month with annual commitment €33/month billed yearly	Flat · per month	Standalone · Fixed
Scale	EUR 69 / month with annual commitment €69/month billed yearly	Flat · per month	Standalone · Fixed
Excel	EUR 116 / month with annual commitment €116/month billed yearly	Flat · per month	Standalone · Fixed
Custom	Contact sales Custom pricing from 20 social profiles	Flat · per month	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Hootsuite

Standard — per user/month, billed annually

General Social accounts: 10

Included
General User seats: 1+

Included
Perch Content planning and publishing Schedule unlimited social posts: Included
Perch Content planning and publishing Generate posts and images with AI: Included
Nest Messaging and customer care Respond to messages from one inbox: Included
Lumen Social listening and insights Monitor your brand and competitors: Included

Professional — per user/month, billed annually

General Social accounts: Unlimited

Included
General User seats: 1+

Included
Nest Messaging and customer care Automate inbox replies and workflows: Included
Lumen Social listening and insights Forecast social trends up to 90 days ahead: Included
Analytics and reporting Build custom performance reports: Included
Advanced Advanced Streamline approvals and co-work across teams: Excluded

Advanced — per user/month, billed annually

General Social accounts: Unlimited

Included
General User seats: 1+

Included
Advanced Review and approve content with your team: Included
Advanced Assign and auto-route messages to the right team members: Included
Advanced Coordinate content and customer care: Included
Advanced Measure team performance and efficiency: Included

Iconosquare

Free

Plan card 2 social profiles: Included
Plan card 1 user: Included
Plan card 10 posts per month per profile: Included
Plan card Basic analytics: Included

Launch

Plan card 5 social profiles: Included
Plan card 1 user: Included
Plan card 100 posts per month: Included
Plan card Standard analytics and reports: Included

Scale

Plan card 5 social profiles: Included
Plan card 3 users: Included
Plan card Unlimited posts: Included
Plan card Social inbox and listening: Included

Excel

Plan card 5 social profiles: Included
Plan card 6 users: Included
Plan card White-label reporting: Included
Plan card Unlimited data retention: Included

Custom

Plan card 20 or more social profiles: Included
Plan card Flexible users: Included
Plan card Dedicated customer success manager: Included
Plan card API access: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Hootsuite

August 27, 2026 Source
- Standard — per user/month, billed annually: USD 99 monthly · USD 99 / month with annual commitment
- Professional — per user/month, billed annually: USD 199 monthly · USD 199 / month with annual commitment
- Advanced — per user/month, billed annually: USD 399 monthly · USD 399 / month with annual commitment

Iconosquare

August 27, 2026 Source
- Free: Free
- Launch: EUR 33 / month with annual commitment
- Scale: EUR 69 / month with annual commitment
- Excel: EUR 116 / month with annual commitment
- Custom: Contact sales