Heatmap.com vs Lookback

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Heatmap.com

See full pricing history

USD · US · source: www.heatmap.com

Plan	Pricing	Charged by	Offer type
Launch	USD 199 monthly $199/month	Flat · published subscription	Standalone · Fixed
Growth Highlighted	USD 349 monthly $349/month	Flat · published subscription	Standalone · Fixed
Scale	USD 699 monthly $699/month	Flat · published subscription	Standalone · Fixed

Lookback

See full pricing history

USD · US · source: www.lookback.com

Plan	Pricing	Charged by	Offer type
Freelance — default	USD 24.916667 monthly · USD 24.916667 / month with annual commitment $299 /year	Flat · per year	Standalone · Fixed
Team — default Highlighted	USD 148.5 monthly · USD 148.5 / month with annual commitment $1,782 /year	Flat · per year	Standalone · Fixed
Insights Hub — default	USD 343.5 monthly · USD 343.5 / month with annual commitment $4,122 /year	Flat · per year	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Heatmap.com

Launch

Official plan card Annual revenue band: $0–10M

Limited
Official plan card Revenue heatmaps and recordings: Included
Official plan card Data retention: 365 days

Limited

Growth

Official plan card Annual revenue band: $10–25M

Limited
Official plan card Advanced CRO recommendations: Included
Official plan card Data retention: Forever

Limited

Scale

Official plan card Annual revenue band: $25–50M

Limited
Official plan card MCP and API access: Included
Official plan card CRO strategist reviews: Twice monthly

Limited

Lookback

Freelance — default

Highlights Sessions: 10 sessions

Included
Highlights Panel participants included: 1 panel participant included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $49 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: Solo seat

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Chat support

Included

Team — default

Highlights Sessions: 100 sessions

Included
Highlights Panel participants included: 10 panel participants included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $38 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: 10 collaborators

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Chat support

Included
Highlights Security: Self-Assess

Included

Insights Hub — default

Highlights Sessions: 300 sessions

Included
Highlights Panel participants included: 30 panel participants included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $31 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: 30 collaborators

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Priority chat support

Included
Highlights Security: Assessment Assist

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Heatmap.com

August 27, 2026 Source
- Launch: USD 199 monthly
- Growth: USD 349 monthly
- Scale: USD 699 monthly

Lookback

August 27, 2026 Source
- Freelance — default: USD 24.916667 monthly · USD 24.916667 / month with annual commitment
- Team — default: USD 148.5 monthly · USD 148.5 / month with annual commitment
- Insights Hub — default: USD 343.5 monthly · USD 343.5 / month with annual commitment