GrowthBook vs Improvely

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

GrowthBook

See full pricing history

USD · US · source: www.growthbook.io

Plan	Pricing	Charged by	Offer type
Starter — Free	Free Free No credit card required	Flat	Standalone · Free
Pro — Standard Highlighted	USD 40 monthly · USD 40 / month with annual commitment $40 / seat / month	Seat · $40 / seat / month	Standalone · Fixed

Improvely

See full pricing history

USD · US · source: www.improvely.com

Plan	Pricing	Charged by	Offer type
Freelancer	USD 29 monthly $29/month	Flat · published subscription	Standalone · Fixed
Startup Highlighted	USD 79 monthly $79/month	Flat · published subscription	Standalone · Fixed
Small Agency	USD 149 monthly $149/month	Flat · published subscription	Standalone · Fixed
Large Agency	USD 299 monthly $299+/month	Flat · published subscription	Standalone · Starting at

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

GrowthBook

Starter — Free

Highlights Users: Up to 3 users

Included
Highlights Projects: 1 project

Included
Highlights Feature Flags: Unlimited feature flags

Included
Highlights Experiments: Unlimited experiments

Included
Highlights Traffic: Unlimited traffic

Included
Highlights Support: Community support

Included

Pro — Standard

Highlights Users: Up to 50 users

Included
Highlights Projects: 3 projects

Included
Highlights Feature Flags: Unlimited feature flags

Included
Highlights Experiments: Unlimited experiments

Included
Highlights Traffic: Unlimited traffic

Included
Highlights Advanced Experimentation Features: Visual editor, Multi-arm bandits, Safe rollouts, Customizable dashboards, Advanced permissioning, Power calculator

Included
Highlights Support: Premium support

Included

Improvely

Freelancer

Official plan card Tracked visits: 10,000/month

Limited
Official plan card Team members: 1

Limited
Official plan card Conversion and fraud tracking: Included

Startup

Official plan card Tracked visits: 50,000/month

Limited
Official plan card Team members: 3

Limited
Official plan card Split-test tracking: Included

Small Agency

Official plan card Tracked visits: 100,000/month

Limited
Official plan card Team members: Unlimited

Limited
Official plan card Sub-accounts: Included

Large Agency

Official plan card Tracked visits: 250,000+/month

Limited
Official plan card Team members: Unlimited

Limited
Official plan card Sub-accounts: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

GrowthBook

August 27, 2026 Source
- Starter — Free: Free
- Pro — Standard: USD 40 monthly · USD 40 / month with annual commitment

Improvely

August 27, 2026 Source
- Freelancer: USD 29 monthly
- Startup: USD 79 monthly
- Small Agency: USD 149 monthly
- Large Agency: USD 299 monthly