GrowthBook vs Heatmap.com

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

GrowthBook

See full pricing history

USD · US · source: www.growthbook.io

Plan	Pricing	Charged by	Offer type
Starter — Free	Free Free No credit card required	Flat	Standalone · Free
Pro — Standard Highlighted	USD 40 monthly · USD 40 / month with annual commitment $40 / seat / month	Seat · $40 / seat / month	Standalone · Fixed

Heatmap.com

See full pricing history

USD · US · source: www.heatmap.com

Plan	Pricing	Charged by	Offer type
Launch	USD 199 monthly $199/month	Flat · published subscription	Standalone · Fixed
Growth Highlighted	USD 349 monthly $349/month	Flat · published subscription	Standalone · Fixed
Scale	USD 699 monthly $699/month	Flat · published subscription	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

GrowthBook

Starter — Free

Highlights Users: Up to 3 users

Included
Highlights Projects: 1 project

Included
Highlights Feature Flags: Unlimited feature flags

Included
Highlights Experiments: Unlimited experiments

Included
Highlights Traffic: Unlimited traffic

Included
Highlights Support: Community support

Included

Pro — Standard

Highlights Users: Up to 50 users

Included
Highlights Projects: 3 projects

Included
Highlights Feature Flags: Unlimited feature flags

Included
Highlights Experiments: Unlimited experiments

Included
Highlights Traffic: Unlimited traffic

Included
Highlights Advanced Experimentation Features: Visual editor, Multi-arm bandits, Safe rollouts, Customizable dashboards, Advanced permissioning, Power calculator

Included
Highlights Support: Premium support

Included

Heatmap.com

Launch

Official plan card Annual revenue band: $0–10M

Limited
Official plan card Revenue heatmaps and recordings: Included
Official plan card Data retention: 365 days

Limited

Growth

Official plan card Annual revenue band: $10–25M

Limited
Official plan card Advanced CRO recommendations: Included
Official plan card Data retention: Forever

Limited

Scale

Official plan card Annual revenue band: $25–50M

Limited
Official plan card MCP and API access: Included
Official plan card CRO strategist reviews: Twice monthly

Limited

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

GrowthBook

August 27, 2026 Source
- Starter — Free: Free
- Pro — Standard: USD 40 monthly · USD 40 / month with annual commitment

Heatmap.com

August 27, 2026 Source
- Launch: USD 199 monthly
- Growth: USD 349 monthly
- Scale: USD 699 monthly