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GrowthBook vs Heap

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

USD · US · source: www.growthbook.io

Plan Pricing Charged by Offer type
Starter — Cloud
Free

Free No credit card required

Seat · users Standalone · Free
Pro — Cloud
USD 40 monthly

$40 / seat / month

Seat · seat Standalone · Fixed
Enterprise — Cloud
Contact sales

Custom Pricing tailored to your scale and licensing requirements

Other Standalone · Contact sales
Open Source — Self-Hosted
Free

Free No credit card required

Flat Standalone · Free
Enterprise — Self-Hosted
Contact sales

Custom Pricing tailored to your scale and licensing requirements

Other Standalone · Contact sales

USD · US · source: www.heap.io

Plan Pricing Charged by Offer type
Free — Free
Free Flat Standalone · Free
Growth — Growth
Contact sales

Sign up and install the free snippet to get an estimate!

Flat · Sign up and install the free snippet to get an estimate! Standalone · Contact sales
Pro — Pro
Contact sales

Custom Session Pricing

Flat · Custom Session Pricing Standalone · Contact sales
Premier — Premier
Contact sales

Custom Session Pricing

Flat · Custom Session Pricing Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

GrowthBook

Starter — Cloud

Limits

Users

Up to 3

Included

Limits

Projects

1

Included

Feature Management

Feature flags

Unlimited

Included

Experimentation

Experiments

Unlimited

Included

Limits

Traffic

Unlimited

Included

Data

Bring your own warehouse

Included

Data

Managed warehouse

1M events/mo

Included

Feature Management

Default environments

Included

Support & SLAs

Community support

Included

AI

GrowthBook AI

Limited

Limited

Platform & Infrastructure

CDN Requests

1M/mo

Included

Platform & Infrastructure

CDN Bandwidth

5GB/mo

Included

Governance & Security

SSO

Google Only

Limited

Governance & Security

Roles

Admin only

Limited

Pro — Cloud

Limits

Users

Up to 30

Included

Limits

Projects

3

Included

Feature Management

Feature flags

Unlimited

Included

Experimentation

Experiments

Unlimited

Included

Limits

Traffic

Unlimited

Included

Data

Managed warehouse

2M events/mo (then $30/M)

Included

Experimentation

AI Visual Editor

Included

Experimentation

Multi-arm bandits

Included

Feature Management

Safe rollouts

Included

Product Analytics

Customizable dashboards

Included

Governance & Security

Advanced permissioning

Included

Experimentation

Power calculator

Included

Support & SLAs

Premium support

Live In-App (Premium Support)

Included

AI

GrowthBook AI

Included Usage 5x Usage Limits

Included

Experimentation

Split URL Tests

Included

Experimentation

Sticky Bucketing

Included

Experimentation

Sequential Testing

Included

Experimentation

CUPED / Variance Reduction

Included

Experimentation

Decision Framework

Included

Feature Management

Scheduled Feature Flags

Included

Feature Management

Safe Rollout (w/ Auto-rollback)

Included

Feature Management

Prerequisite Targeting (Top-level)

Included

Feature Management

Code References

Included

Product Analytics

Custom Private Dashboards

Included

Product Analytics

Funnel Builder

Included

Metrics

Ratio Metrics

Included

Metrics

Funnel Metrics

Included

Metrics

Retention Metrics

Included

Metrics

Quantile Metrics

Included

Platform & Infrastructure

CDN Requests

2M/mo (then $10/M)

Included

Platform & Infrastructure

CDN Bandwidth

20GB/mo (then $1/GB)

Included

Platform & Infrastructure

Remote Evaluation

Included

Governance & Security

Encrypted SDK Endpoints

Included

Governance & Security

SSO

Google Only

Limited

Governance & Security

Roles

Basic roles

Included

Support & SLAs

First Response Time (Outage)

1 business day

Included

Support & SLAs

First Response Time (Degraded)

1 business day

Included

Enterprise — Cloud

Feature Management

Custom environments

Included

Feature Management

Ramp schedules

Included

Feature Management

Approval workflows

Included

Governance & Security

Advanced access control

Included

Governance & Security

SSO & SCIM provisioning

Custom OIDC

Included

Governance & Security

Exportable audit logs

Included

Support & SLAs

99.99% uptime SLAs

Included

Data

Optimizations for large datasets

Included

Support & SLAs

Dedicated support & training

Included

Data

Managed warehouse

Custom

Included

Data

Event Forwarder

Included

AI

GrowthBook AI

Custom Limits

Included

AI

Bring Your Own LLM Provider

Included

Experimentation

Contextual Bandits

Included

Experimentation

Custom Experiment Fields & Metadata

Included

Experimentation

Post-stratification

Included

Experimentation

Experiment Templates

Included

Experimentation

Holdouts

Included

Experimentation

Custom Pre-launch Checklists

Included

Experimentation

Custom Experiment Dashboards

Included

Experimentation

Scaled Impact

Included

Feature Management

Prerequisite Targeting (Advanced)

Included

Feature Management

Feature Value Simulation

Included

Feature Management

Flag Approval Workflows

Included

Feature Management

JSON Schema & Validation

Included

Product Analytics

Custom Shared Dashboards

Included

Metrics

Metric Groups

Included

Metrics

Metric Slices

Included

Platform & Infrastructure

CDN Requests

Custom

Included

Platform & Infrastructure

CDN Bandwidth

Custom

Included

Platform & Infrastructure

Pipeline Mode

Included

Governance & Security

BAA

Available

Included

Governance & Security

Team Permissioning

Included

Governance & Security

Roles

Custom roles

Included

Support & SLAs

Dedicated Team Support Channel

Included

Support & SLAs

Onboarding & Training

Included

Support & SLAs

Roadmap Acceleration

Available

Included

Support & SLAs

First Response Time (Outage)

1 hour

Included

Support & SLAs

First Response Time (Degraded)

2 hours

Included

Open Source — Self-Hosted

Limits

Users

Unlimited

Included

Limits

Projects

1

Included

Feature Management

Feature flags

Unlimited

Included

Experimentation

Experiments

Unlimited

Included

Limits

Traffic

Unlimited

Included

Data

Bring your own warehouse

Included

Feature Management

Default environments

Included

Support & SLAs

Community support

Included

Platform & Infrastructure

API Requests

Unlimited

Included

Governance & Security

Roles

Admin only

Limited

Enterprise — Self-Hosted

Feature Management

Custom environments

Included

Governance & Security

Advanced access control

Included

Governance & Security

SSO & SCIM provisioning

Included

Governance & Security

Advanced permissioning workflows

Included

Data

Data pipelines

Included

Experimentation

AI Visual Editor

Included

Experimentation

Multi-arm bandits

Included

Feature Management

Safe rollouts

Included

Feature Management

Ramp schedules

Included

Feature Management

Approval workflows

Included

Experimentation

Sticky bucketing

Included

Experimentation

Holdouts

Included

Support & SLAs

Dedicated support & training

Included

Platform & Infrastructure

API Requests

Unlimited

Included

Governance & Security

HIPAA

Included

Governance & Security

BAA

Available

Included

Governance & Security

Custom OIDC

Included

Governance & Security

Roles

Custom roles

Included

Governance & Security

Multi-tenant Mode

Included

Support & SLAs

99.99% Uptime SLA

Included

Support & SLAs

First Response Time (Outage)

1 hour

Included

Support & SLAs

First Response Time (Degraded)

2 hours

Included

Heap

Free — Free

Highlights

Core analytics charts

Included

Highlights

Unlimited enrichment sources

Included

Highlights

Guides integrations

Included

Highlights

6 months data history

Included

Highlights

SSO

Included

Highlights

Up to 10k monthly sessions

10k monthly sessions

Included

Growth — Growth

Highlights

All features in Free

Included

Highlights

Sense Contentsquare’s AI : AI Powered Assistant

Included

Highlights

Unlimited users & reports

Included

Highlights

Chart customization

Included

Highlights

CSV exports

Included

Highlights

12 months data history

Included

Highlights

Email support

Included

Pro — Pro

Highlights

All features in Growth

Included

Highlights

Account analytics

Included

Highlights

Engagement matrix

Included

Highlights

Report alerts

Included

Highlights

Session Replay as add-on

Excluded

Highlights

Standard support

Included

Premier — Premier

Highlights

All features in Pro

Included

Highlights

Data warehouse integration

Included

Highlights

Behavioral targeting

Included

Highlights

Session Replay as add-on

Excluded

Highlights

Unlimited projects

Included

Highlights

Advanced user permissions

Included

Highlights

Dedicated CSM

Included

Highlights

Standard support

Included

Highlights

Region specific storage

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

GrowthBook

    • Starter — Cloud: Free
    • Pro — Cloud: USD 40 monthly
    • Enterprise — Cloud: Contact sales
    • Open Source — Self-Hosted: Free
    • Enterprise — Self-Hosted: Contact sales
    • Starter — Free: Free
    • Pro — Standard: USD 40 monthly · USD 40 / month with annual commitment

Heap

    • Free — Free: Free
    • Growth — Growth: Contact sales
    • Pro — Pro: Contact sales
    • Premier — Premier: Contact sales