Great Question vs PlaybookUX

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Great Question

See full pricing history

USD · US · source: greatquestion.co

Plan	Pricing	Charged by	Offer type
Self-serve — monthly Highlighted	USD 129 monthly $129 per seat / month	Seat · per seat / month	Standalone · Fixed

PlaybookUX

See full pricing history

USD · US · source: www.playbookux.com

Plan	Pricing	Charged by	Offer type
Scale	USD 450 / month with annual commitment $5,400/year	Flat · per year	Standalone · Fixed
Pro Highlighted	USD 733.33 / month with annual commitment $8,800/year	Flat · per year	Standalone · Fixed
Enterprise	Contact sales Contact sales	Flat · custom volume pricing	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Great Question

Self-serve — monthly

Highlights Run studies, manage participants, and share insights all in one place: Included
Highlights 5 seats max: 5 seats max

Included
Highlights Unlimited observer seats: Unlimited observer seats

Included
Highlights Interviews, scheduling, surveys, prototype testing, blind studies: Included
Highlights Observer rooms: Included
Highlights Focus groups, card sorting, tree testing: Excluded
Highlights Round robin & rolling scheduling: Excluded
Highlights Salesforce, Snowflake, Qualtrics, Databricks integrations: Included
Highlights AI Agentic AI moderation (NEW): Included

PlaybookUX

Scale

Plan card Expanded research access: Included
Platform PlaybookUX participant panel: Included
Platform Research methods and repository features: Included
Workflow Unlimited seats: Included

Pro

Plan card Expanded research access: Included
Platform PlaybookUX participant panel: Included
Platform Research methods, repository and AI features: Included
Workflow Unlimited seats: Included

Enterprise

Plan card Volume pricing and contracts: Included
Platform SSO and SAML: Included
Platform Dedicated customer success and custom onboarding: Included
Workflow Invoice payments: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Great Question

August 27, 2026 Source
- Self-serve — monthly: USD 129 monthly

PlaybookUX

August 27, 2026 Source
- Scale: USD 450 / month with annual commitment
- Pro: USD 733.33 / month with annual commitment
- Enterprise: Contact sales