GoatCounter vs GrowthBook

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

GoatCounter

See full pricing history

USD · US · source: www.goatcounter.com

Plan	Pricing	Charged by	Offer type
Hosted	Free Free for reasonable public usage	Flat · published offer	Standalone · Free
Self-hosted	Free Open source and self-hosted	Flat · published offer	Standalone · Free

GrowthBook

See full pricing history

USD · US · source: www.growthbook.io

Plan	Pricing	Charged by	Offer type
Starter — Free	Free Free No credit card required	Flat	Standalone · Free
Pro — Standard Highlighted	USD 40 monthly · USD 40 / month with annual commitment $40 / seat / month	Seat · $40 / seat / month	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

GoatCounter

Hosted

Plan card Hosted analytics: 0

Limited
Plan card Privacy-aware tracking: 1

Limited
Plan card Usage: Personal and small-to-medium business

Limited

Self-hosted

Plan card Self-hosted deployment: 0

Limited
Plan card Source code available: 1

Limited
Plan card JavaScript-free tracking option: 2

Limited

GrowthBook

Starter — Free

Highlights Users: Up to 3 users

Included
Highlights Projects: 1 project

Included
Highlights Feature Flags: Unlimited feature flags

Included
Highlights Experiments: Unlimited experiments

Included
Highlights Traffic: Unlimited traffic

Included
Highlights Support: Community support

Included

Pro — Standard

Highlights Users: Up to 50 users

Included
Highlights Projects: 3 projects

Included
Highlights Feature Flags: Unlimited feature flags

Included
Highlights Experiments: Unlimited experiments

Included
Highlights Traffic: Unlimited traffic

Included
Highlights Advanced Experimentation Features: Visual editor, Multi-arm bandits, Safe rollouts, Customizable dashboards, Advanced permissioning, Power calculator

Included
Highlights Support: Premium support

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

GoatCounter

August 27, 2026 Source
- Hosted: Free
- Self-hosted: Free

GrowthBook

August 27, 2026 Source
- Starter — Free: Free
- Pro — Standard: USD 40 monthly · USD 40 / month with annual commitment