Ghost vs Kit

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Ghost

See full pricing history

USD · US · source: ghost.org

Plan	Pricing	Charged by	Offer type
Starter	USD 18 / month with annual commitment $ 18 USD / mo Billed yearly	Flat · / mo	Standalone · Fixed
Publisher	USD 29 / month with annual commitment $ 29 USD / mo Billed yearly	Flat · / mo	Standalone · Fixed
Business	USD 199 / month with annual commitment $ 199 USD / mo Billed yearly	Flat · / mo	Standalone · Fixed
Custom	Contact sales $ Custom	Other	Standalone · Contact sales

Kit

See full pricing history

USD · US · source: kit.com

Plan	Pricing	Charged by	Offer type
Free — Free	Free $0 /mo Free—up to 10,000 subscribers	Flat	Standalone · Free
Creator — Recommended Highlighted	USD 33 monthly · USD 32.5 / month with annual commitment $ 33 /mo $ 390 billed yearly— Save $ 78 per year	Flat · $ 33 /mo $ 390 billed yearly— Save $ 78 per year	Standalone · Fixed
Pro — Recommended	USD 66 monthly · USD 65.83 / month with annual commitment $ 66 /mo $ 790 billed yearly— Save $ 158 per year	Flat · $ 66 /mo $ 790 billed yearly— Save $ 158 per year	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Ghost

Starter

Highlights Your own website: Included
Highlights Free custom domain: Included
Highlights Email newsletter: Included
Highlights Simple design settings: Included
Feature comparison Staff users: 1

Included
Feature comparison File uploads: 5mb

Included
Feature comparison Marketplace themes: Excluded
Feature comparison Custom themes: Excluded
Audience Registered members: 1,000

Included
Audience Paid subscriptions: Excluded
Audience Tips/donations: Excluded
Audience Premium tiers: Excluded
Audience Special offers: Excluded
Email Newsletters Newsletters: 1

Included
Email Newsletters Custom sending domain: Excluded
Analytics Advanced native analytics: Excluded
Analytics Third-party services: Basic

Limited
Integrations Ad networks: Excluded
Integrations Zapier automation: Excluded
Integrations Admin API: Excluded
Integrations Webhooks: Excluded
Security SSO (Single Sign-On): Excluded
Support Priority support: Excluded
Support Uptime SLA: Excluded

Publisher

Highlights 3 staff users: 3

Included
Highlights Custom themes: Included
Highlights 8,000+ integrations: 8,000+

Included
Highlights Paid subscriptions: Included
Highlights Advanced analytics: Included
Feature comparison Staff users: 3

Included
Feature comparison File uploads: 100mb

Included
Feature comparison Marketplace themes: Included
Feature comparison Custom themes: Included
Audience Registered members: 1,000

Included
Audience Paid subscriptions: Included
Audience Tips/donations: Included
Audience Premium tiers: 3

Included
Audience Special offers: 15

Included
Audience Transaction fees: 0%

Included
Email Newsletters Newsletters: 3

Included
Email Newsletters Custom sending domain: Included
Analytics Advanced native analytics: Included
Analytics Third-party services: Included
Integrations Ad networks: Included
Integrations Zapier automation: Included
Integrations n8n automation: Included
Integrations Custom integrations: Included
Integrations Admin API: Included
Integrations Webhooks: Included
Security SSO (Single Sign-On): Excluded
Support Priority support: Excluded
Support Uptime SLA: Excluded

Business

Highlights 15 staff users: 15

Included
Highlights Priority support: Included
Highlights Higher usage limits: Included
Highlights Early access to features: Included
Feature comparison Staff users: 15

Included
Feature comparison File uploads: 250mb

Included
Feature comparison Marketplace themes: Included
Feature comparison Custom themes: Included
Audience Registered members: 10,000

Included
Audience Paid subscriptions: Included
Audience Premium tiers: 10

Included
Audience Special offers: 50

Included
Audience Transaction fees: 0%

Included
Email Newsletters Newsletters: 10

Included
Email Newsletters Custom sending domain: Included
Analytics Advanced native analytics: Included
Integrations Ad networks: Included
Integrations Zapier automation: Included
Integrations Custom integrations: Included
Integrations Admin API: Included
Integrations Webhooks: Included
Security SSO (Single Sign-On): Excluded
Support Priority support: Included
Support Uptime SLA: Excluded
Support Invoice billing: Excluded

Custom

Highlights Unlimited staff users: Unlimited

Included
Highlights Advanced configurations: Included
Highlights Dedicated IP address: Included
Highlights 99.9% uptime SLA: 99.9%

Included
Highlights Unlimited members: Unlimited

Included
Feature comparison Staff users: Unlimited

Included
Feature comparison File uploads: 1gb

Included
Feature comparison Marketplace themes: Included
Feature comparison Custom themes: Included
Audience Registered members: Unlimited

Included
Audience Paid subscriptions: Included
Audience Premium tiers: Unlimited

Included
Audience Special offers: Unlimited

Included
Email Newsletters Newsletters: Unlimited

Included
Email Newsletters Custom sending domain: Included
Email Newsletters Deliverability Consultation: Included
Analytics Advanced native analytics: Included
Integrations Custom integrations: Included
Integrations Admin API: Included
Integrations Webhooks: Included
Security SSO (Single Sign-On): Included
Support Account manager: Included
Support Uptime SLA: 99.9%

Included
Support Invoice billing: Included

Kit

Free — Free

Highlights Subscribers: Up to 10,000

Included
Highlights Create landing pages: Unlimited

Included
Highlights Create email opt-in forms: Unlimited

Included
Highlights Send email broadcasts: Unlimited

Included
Highlights Subscriber tagging & segmentation: Included

Included
Highlights Sell digital products & subscriptions: Included

Included

Creator — Recommended

Highlights Subscribers: 1,000

Included
Highlights Everything in Free, plus: Included
Highlights Unlimited Visual Automations: Unlimited

Included
Highlights Unlimited email sequences: Unlimited

Included
Highlights Kit MCP: Included

Included
Highlights A/B test subject lines: Included

Included
Highlights Survey subscribers with polls: Included

Included
Highlights Remove Kit branding: Included

Included
Highlights SMS marketing: Included

Included
Highlights Apps & integrations: Included

Included
Highlights RSS campaigns: Included

Included
Highlights 24/7 email & chat support: Included

Included

Pro — Recommended

Highlights Subscribers: 1,000

Included
Highlights Everything in Creator plan, plus: Included
Highlights Subscriber Signals: Included

Included
Highlights Engagement analytics: Included

Included
Highlights Unlimited users: Unlimited

Included
Highlights Insights dashboard: Included

Included
Highlights Deliverability reporting: Included

Included
Highlights Subscriber engagement scoring: Included

Included
Highlights Collaborative editing: Included

Included
Highlights A/B test subject lines & content: Included

Included
Highlights Facebook custom audiences: Included

Included
Highlights Newsletter referral system: Included

Included
Highlights Edit links in sent broadcasts: Included

Included
Highlights 24/7 priority email & chat support: Included

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Ghost

August 31, 2026
Official pricing page
- Starter: USD 18 / month with annual commitment
- Publisher: USD 29 / month with annual commitment
- Business: USD 199 / month with annual commitment
- Custom: Contact sales
August 27, 2026
Official pricing page
- Starter — default: USD 18 monthly · USD 18 / month with annual commitment
October 02, 2023
Official pricing page Archived capture
- Ghost — self-hosted: Free
- Starter — default: USD 9 / month with annual commitment
- Creator — default: USD 25 / month with annual commitment
- Team — default: USD 50 / month with annual commitment
- Business — default: USD 199 / month with annual commitment
January 26, 2017
Official pricing page Archived capture
- Personal — default: USD 29 monthly · USD 19 / month with annual commitment
- Advanced — default: USD 59 monthly · USD 39 / month with annual commitment
- Team — default: USD 105 monthly · USD 79 / month with annual commitment
- Business — default: USD 269 monthly · USD 199 / month with annual commitment
December 15, 2013
Official pricing page Archived capture
- Ghost — self-hosted: Free
- Mini — default: USD 5 monthly
- Small — default: USD 14 monthly
- Medium — default: USD 36 monthly
- Large — default: USD 80 monthly
- VIP — default: Contact sales

Kit

August 27, 2026
Official pricing page
- Free — Free: Free
- Creator — Recommended: USD 33 monthly · USD 32.5 / month with annual commitment
- Pro — Recommended: USD 66 monthly · USD 65.83 / month with annual commitment