Fullstory vs Lookback

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Fullstory

See full pricing history

USD · US · source: www.fullstory.com

Plan	Pricing	Charged by	Offer type
Free	Free Completely free plan	Usage · per tracked usage allowance	Standalone · Free
Business	Contact sales Request pricing	Usage · per tracked usage allowance	Standalone · Contact sales
Advanced	Contact sales Request pricing	Usage · per tracked usage allowance	Standalone · Contact sales
Enterprise	Contact sales Request pricing	Usage · per tracked usage allowance	Standalone · Contact sales

Lookback

See full pricing history

USD · US · source: www.lookback.com

Plan	Pricing	Charged by	Offer type
Freelance — default	USD 24.916667 monthly · USD 24.916667 / month with annual commitment $299 /year	Flat · per year	Standalone · Fixed
Team — default Highlighted	USD 148.5 monthly · USD 148.5 / month with annual commitment $1,782 /year	Flat · per year	Standalone · Fixed
Insights Hub — default	USD 343.5 monthly · USD 343.5 / month with annual commitment $4,122 /year	Flat · per year	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Fullstory

Free

Plan card 30,000 monthly sessions: Included
Plan card 12 months analytics retention: Included
Plan card Session replay: Included
Plan card Up to 10 users: Included

Business

Plan card Product analytics: Included
Plan card Qualitative insights: Included
Plan card Session replay: Included
Plan card Heatmaps: Included

Advanced

Plan card Trend discovery: Included
Plan card Funnels: Included
Plan card Journey analysis: Included
Plan card Advanced collaboration: Included

Enterprise

Plan card Predictive modeling: Included
Plan card Data activation: Included
Plan card Enterprise access controls: Included
Plan card Advanced data workflows: Included

Lookback

Freelance — default

Highlights Sessions: 10 sessions

Included
Highlights Panel participants included: 1 panel participant included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $49 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: Solo seat

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Chat support

Included

Team — default

Highlights Sessions: 100 sessions

Included
Highlights Panel participants included: 10 panel participants included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $38 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: 10 collaborators

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Chat support

Included
Highlights Security: Self-Assess

Included

Insights Hub — default

Highlights Sessions: 300 sessions

Included
Highlights Panel participants included: 30 panel participants included

Included
Highlights Bring your own participants: free

Included
Highlights Additional participant recruitment fee: $31 each

Limited
Highlights Core features: All core features

Included
Highlights Seats: 30 collaborators

Included
Highlights Guests: Unlimited guests

Included
Highlights Support: Priority chat support

Included
Highlights Security: Assessment Assist

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Fullstory

August 27, 2026 Source
- Free: Free
- Business: Contact sales
- Advanced: Contact sales
- Enterprise: Contact sales

Lookback

August 27, 2026 Source
- Freelance — default: USD 24.916667 monthly · USD 24.916667 / month with annual commitment
- Team — default: USD 148.5 monthly · USD 148.5 / month with annual commitment
- Insights Hub — default: USD 343.5 monthly · USD 343.5 / month with annual commitment