Formilla vs Plain

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Formilla

See full pricing history

USD · US · source: www.formilla.com

Plan	Pricing	Charged by	Offer type
Standard	Free Free for 1 chat agent	Seat · per user per month	Standalone · Free
Premium	USD 13.99 / month with annual commitment $13.99/month based on yearly term paid in full	Seat · per user per month	Standalone · Fixed
Professional Highlighted	USD 39.99 / month with annual commitment $39.99/month based on yearly term paid in full	Seat · per user per month	Standalone · Fixed
Enterprise	USD 299.99 monthly Custom pricing starting from $299.99/month	Seat · per user per month	Standalone · Starting at

Plain

See full pricing history

USD · US · source: www.plain.com

Plan	Pricing	Charged by	Offer type
Foundation	USD 35 / month with annual commitment $35 /month 1 seat + $35/additional seats. $35/month, billed yearly	Seat · 1 seat + $35/additional seats	Standalone · Fixed
Horizon	USD 299 / month with annual commitment $299 /month 3 seats + $99/additional seats. $299/month, billed yearly	Seat · 3 seats + $99/additional seats	Standalone · Fixed
Frontier	Contact sales Custom Flexible pricing suited for you	Other	Standalone · Contact sales

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Formilla

Standard

Plan card 1 chat agent: Included
Plan card Unlimited live chats: Included
Plan card Desktop and mobile apps: Included
Plan card Custom branding: Included

Premium

Plan card 1 chat agent: Included
Plan card ChatGPT bots and copilot: Included
Plan card Third-party integrations: Included
Plan card Unlimited chat history: Included

Professional

Plan card 2 chat agents: Included
Plan card Visitor monitoring: Included
Plan card File sharing: Included
Plan card Branding removal: Included

Enterprise

Plan card Full team access: Included
Plan card AI setup and training: Included
Plan card Advanced integrations: Included
Plan card Dedicated onboarding: Included

Plain

Foundation

AI features Credits included: 2,000/mo

Included
Users User seats: Up to 5

Included
Channels Slack: 25 channels

Limited
Channels Email: 2 addresses

Limited
Channels In-app channels: Included
Channels Microsoft Teams: Excluded
Channels Discord: Excluded
AI features Ari AI agent: included

Included
AI features Sidekick AI assistant: Included
Extensibility Linear, Jira integrations: Included
Help Center Help Center, Knowledge Base: 1

Limited
Help Center Ask AI: 1

Limited
Help Center Customer inbox: 1

Limited
Data-driven support Customer cards: Included
Data-driven support Customer card realtime: 12h cache

Limited
Extensibility AI workflows: Up to 5

Limited
Onboarding Onboarding process: Self-serve

Included
Onboarding Plain support: Email + chat

Included
Extensibility SLAs and Business hours: Excluded
Extensibility Escalation paths: Excluded
Extensibility CRM integrations: Excluded
AI features Reporting themes: Excluded
AI features AI suggested responses: Excluded
Data-driven support Reporting: 7 days

Limited
AI features Lookup with Cursor: Excluded
Services and compliance SSO and SCIM: Excluded
Onboarding Dedicated CSM: Excluded

Horizon

AI features Credits included: 15,000/mo

Included
Users User seats: Up to 10

Included
Channels Slack: Unlimited

Included
Channels Email: 10 addresses

Limited
Channels Microsoft Teams: Included
Channels Discord: Excluded
Highlights Everything in Foundation: Included
Extensibility SLAs and Business hours: Included
Extensibility Escalation paths: Included
Extensibility CRM integrations: Included
AI features Reporting themes: Included
AI features AI suggested responses: Included
Onboarding Priority support via Slack: Included
Help Center Help Center, Knowledge Base: Unlimited

Included
Help Center Ask AI: Unlimited

Included
Help Center Customer inbox: Unlimited

Included
Extensibility Workflows: Unlimited

Included
Data-driven support Customer card realtime: 15s

Included
Data-driven support Reporting: All time

Included
Onboarding Onboarding process: Self-serve

Included
Onboarding Plain support: Slack, email + chat

Included
AI features Lookup with Cursor: Excluded
Services and compliance SSO and SCIM: Excluded
Onboarding Dedicated CSM: Excluded
Onboarding White glove onboarding: Excluded

Frontier

AI features Credits included: Custom

Included
Users User seats: Custom

Included
Channels Slack: Unlimited

Included
Channels Email: 25 addresses

Limited
Channels Discord channels: Included
Highlights Everything in Horizon: Included
AI features Lookup with Cursor: Included
Extensibility Custom workspaces: Included
Services and compliance Custom contracting: Included
Services and compliance Advanced security: Included
Services and compliance SSO and SCIM: Included
AI features Custom AI + bring your own agent: Included
Onboarding Dedicated CSM + white glove onboarding: Included
Onboarding Onboarding process: White glove

Included
Onboarding Plain support: Dedicated CSM

Included
Help Center Help Center, Knowledge Base: Unlimited

Included
Help Center Ask AI: Unlimited

Included
Help Center Customer inbox: Unlimited

Included
Extensibility Workflows: Unlimited

Included
Data-driven support Customer card realtime: 15s

Included
Data-driven support Reporting: All time

Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Formilla

August 27, 2026
Official pricing page
- Standard: Free
- Premium: USD 13.99 / month with annual commitment
- Professional: USD 39.99 / month with annual commitment
- Enterprise: USD 299.99 monthly

Plain

September 21, 2026
Official pricing page
- Foundation: USD 35 / month with annual commitment
- Horizon: USD 299 / month with annual commitment
- Frontier: Contact sales
August 27, 2026
Official pricing page
- Foundation — default: USD 35 monthly · USD 35 / month with annual commitment