Formaloo vs Riddle

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Formaloo

See full pricing history

USD · US · source: www.formaloo.com

Plan	Pricing	Charged by	Offer type
Free	Free $ 0	Flat	Standalone · Free
Pro	USD 19 monthly $ 19 /Month	Flat · /Month	Standalone · Fixed
Business	USD 38 monthly · USD 29 / month with annual commitment $ 38 45% OFF $ 29 /Month	Flat · /Month	Standalone · Fixed
Enterprise	Contact sales Contact sales	Flat	Standalone · Contact sales

Riddle

See full pricing history

USD · US · source: www.riddle.com

Plan	Pricing	Charged by	Offer type
Business	USD 119 monthly $119 per month per month $129 per month per month Try free for 14 days! Unlimited content Unlimited views* Unlimited leads Unlimited content, unlimited leads All 35+ content formats (including leaderboards) White-labelled branding White-label all outgoing emai \| $349 per month per month $399 per month per month Try free for 14 days! Unlimited content Unlimited views* Unlimited leads Customize, track, use the API Everything from Pro + Extensive customization (Add custom CSS & your own fonts) + Ac	Flat · per month	Standalone · Starting at

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Formaloo

Free

Highlights Unlimited forms & apps: Unlimited

Included
Highlights Unlimited monthly submissions: Unlimited

Included
Highlights Unlimited questions & blocks: Unlimited

Included
Highlights 50+ advance fields & blocks: 50+

Included
Highlights Conditional logic, variables, calculation & multiple endings: Included
Highlights Dedicated pretty URL: Included
Highlights GDPR compliant: Included
Highlights Memoryforms (Login forms): 10

Limited
Highlights Team member seats: 1

Limited
Highlights Cloud storage: 1 GB

Limited

Pro

Highlights Everything in Free: Included
Highlights Formaloo Workflows: Included
Highlights Create PDFs & Smart docs: Included
Highlights Collect unlimited signatures: Unlimited

Included
Highlights Partial submits & auto-save: Included
Highlights Redirect on completion: Included
Highlights Accept Payments: Included
Highlights Webhook, API & SDK Access: Included
Highlights Premium Integrations: Included
Highlights Reservations & bookings: Included
Highlights Memoryforms (Login forms): Unlimited

Included
Highlights Team member seats: 1

Limited
Highlights Cloud storage: 5 GB

Limited

Business

Highlights Everything in Pro: Included
Highlights Remove Formaloo branding: Included
Highlights Unlimited custom domains: Unlimited

Included
Highlights Custom CSS & JS: Included
Highlights Collaborative workspaces (Access management): Included
Highlights Manage folder access: Included
Highlights Multi-step workflow approvals: Included
Highlights Custom white-label emails: Included
Highlights Instant Backup: Included
Highlights Team member seats: 3

Limited
Highlights Cloud storage: 30 GB

Limited

Enterprise

Highlights Everything in Business: Included
Highlights Self-hosted option: Included
Highlights SAML, SSO & User provisioning: Included
Highlights Advanced audit controls: Included
Highlights Dedicated CS team: Included
Highlights HIPAA compliance: Included
Highlights Enterprise API: Included
Highlights Custom invoicing: Included
Highlights Dedicated infrastructure: Included
Highlights Multiple teams & entities: Included
Highlights Local data residency options: Included
Highlights AI Admin controls: Included
Highlights Revision and snapshot history: Included
Highlights Team member seats: Custom

Included
Highlights Cloud storage: Custom

Included

Riddle

Business

Plan card Unlimited content: Included
Plan card Unlimited views*: Included
Plan card Unlimited leads: Included
Plan card Unlimited content, unlimited leads: Included
Plan card All 35+ content formats (including leaderboards): Included
Plan card White-labelled branding: Included
Plan card White-label all outgoing emails: Included
Plan card Add your own logo: Included
Plan card Customize colors, fonts, and texts: Included
Plan card Customize, track, use the API: Included
Plan card Everything from Pro: Included
Plan card + Extensive customization (Add custom CSS & your own fonts): Included
Plan card + Access to our Stats & Builder API to automate your content creation workflows: Included
Plan card + Upload mp4 videos: Included
Plan card + Advanced tracking (Google Tag Manager, Google Analytics, Matomo, custom tracking scripts, ...): Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

Formaloo

September 21, 2026
Official pricing page
- Free: Free
- Pro: USD 19 monthly
- Business: USD 38 monthly · USD 29 / month with annual commitment
- Enterprise: Contact sales
August 27, 2026
Official pricing page
- Free — Free: Free
- Pro — Pro: USD 19 monthly · USD 14.25 / month with annual commitment

Riddle

August 27, 2026
Official pricing page
- Business: USD 119 monthly