Factors.ai vs Persana AI

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Factors.ai

See full pricing history

USD · US · source: www.factors.ai

Plan	Pricing	Charged by	Offer type
Lite	USD 199 monthly $199/month after trial	Flat · per month after trial	Standalone · Fixed
Basic	USD 500 / month with annual commitment $6,000/year	Flat · per month billed annually	Standalone · Fixed
Growth Highlighted	USD 1666.67 / month with annual commitment $20,000/year	Flat · per month billed annually	Standalone · Fixed
Enterprise	USD 2500 / month with annual commitment $30,000 onwards per year	Flat · starting per month billed annually	Standalone · Starting at

Persana AI

See full pricing history

USD · US · source: persana.ai

Plan	Pricing	Charged by	Offer type
Free — Free	Free $0 /mo No billing	Flat · No billing	Standalone · Free
Starter — Best for individuals	USD 68 monthly · USD 68 / month with annual commitment $68 /mo Billed annually	Flat · Billed annually	Standalone · Fixed
Growth — Most Popular Highlighted	USD 151 monthly · USD 151 / month with annual commitment $151 /mo Billed annually	Flat · Billed annually	Standalone · Fixed
Pro — For growth teams	USD 400 monthly · USD 400 / month with annual commitment $400 /mo Billed annually	Flat · Billed annually	Standalone · Fixed
Unlimited — Most Cost-effective	USD 600 monthly · USD 600 / month with annual commitment $600 /mo Billed annually	Flat · Billed annually	Standalone · Fixed

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Factors.ai

Lite

Plan card Company visitor identification: Included
Plan card Website-traffic analysis: Included
Plan card Slack and Teams alerts: Included
Plan card Account intelligence: Included

Basic

Plan card Anonymous-visitor identification: Included
Plan card Intent-based workflows: Included
Plan card Up to 50 reports: Included
Plan card CRM data sync: Included

Growth

Plan card Buyer-journey visibility: Included
Plan card Account scoring: Included
Plan card Agentic alerts and workflows: Included
Plan card Advanced ABM analytics: Included

Enterprise

Plan card Predictive account scoring: Included
Plan card Dynamic advertising audiences: Included
Plan card Enhanced conversion feedback: Included
Plan card Enterprise account intelligence: Included

Persana AI

Free — Free

Highlights Credits: 50 credits

Included
Highlights Emails: 50 emails

Included
Highlights Phones: 5 phones

Included
Highlights Users: Unlimited users

Included
Highlights Data providers: 100+ data providers

Included
Highlights People/Company searches: Up to 500 people/company search

Included
Highlights People & Company Enrichments: Included

Included
Highlights Email waterfall enrichment: Included

Included
Highlights Phone number waterfall: Included

Included
Highlights Persana Quantum AI Research Agent: Included

Included
Highlights Web scrapers: Included

Included
Highlights Popular playbooks and templates: Included

Included
Highlights Export CSV: Included

Included

Starter — Best for individuals

Highlights Credits: 24,000 credits/yr

Included
Highlights Emails: 24,000 emails

Included
Highlights Phones: 2,400 phones

Included
Highlights Users: Unlimited users

Included
Highlights Data providers: 100+ data providers

Included
Highlights People/Company searches: Up to 7,000 people/company search

Included
Highlights Credit rollover: Included

Included
Highlights Email Waterfall Enrichment: Included

Included
Highlights Phone Waterfall Enrichment: Included

Included
Highlights Persana Quantum AI Research Agents: Included

Included
Highlights Web Scrapers: Included

Included
Highlights Export to CSV: Included

Included
Highlights Popular playbooks & templates: Included

Included
Highlights Prompt Library: Included

Included
Highlights Credits Reports Analytics: Included

Included

Growth — Most Popular

Highlights Credits: 60,000 credits/yr

Included
Highlights Emails: 60,000 emails

Included
Highlights Phones: 6,000 phones

Included
Highlights Users: Unlimited users

Included
Highlights Data providers: 100+ data providers

Included
Highlights People/Company searches: Up to 20,000 people/company search

Included
Highlights Email sequencing integrations: Included (Smartlead, Instantly, Salesloft, Outreach, etc)

Included
Highlights Company Lookalike Finder: Included

Included
Highlights Use your own API key: Included

Included
Highlights Webhooks integration: Included (RB2B, Clearbit, Warmly)/HTTP API

Included

Pro — For growth teams

Highlights Credits: 216,000 credits/yr

Included
Highlights Emails: 216,000 emails

Included
Highlights Phones: 21,600 phones

Included
Highlights Users: Unlimited users

Included
Highlights Data providers: 100+ data providers

Included
Highlights People/Company searches: Up to 30,000 people/company search

Included
Highlights ABM (Account-Based Marketing): Included

Included
Highlights Up to 10,000 exports: Included

Included
Highlights CRM integration: Included (HubSpot, Salesforce)

Included
Highlights Signals (Job changes, intent data, hiring triggers, news): Included

Included
Highlights Company Funding & Growth data: Included

Included
Highlights AI Prompting Support: Included

Included
Highlights Premium support: Included

Included

Unlimited — Most Cost-effective

Highlights Credits: 600,000 credits/yr

Included
Highlights Users: Unlimited users

Included
Highlights Everything in Pro plan: Included

Included
Highlights Unlimited Searches: Fair use

Included
Highlights Autopilot AI Agents: Included

Included
Highlights Email sequencing and Sending: Included

Included
Highlights Unlimited Persana enrichments: Included

Included
Highlights Unlimited CSV Exports: Included

Included
Highlights Unlimited rows & 40 action columns/table: Included

Included
Highlights White-glove Slack support: Included

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Factors.ai

August 27, 2026 Source
- Lite: USD 199 monthly
- Basic: USD 500 / month with annual commitment
- Growth: USD 1666.67 / month with annual commitment
- Enterprise: USD 2500 / month with annual commitment

Persana AI

August 27, 2026 Source
- Free — Free: Free
- Starter — Best for individuals: USD 68 monthly · USD 68 / month with annual commitment
- Growth — Most Popular: USD 151 monthly · USD 151 / month with annual commitment
- Pro — For growth teams: USD 400 monthly · USD 400 / month with annual commitment
- Unlimited — Most Cost-effective: USD 600 monthly · USD 600 / month with annual commitment