Coval vs Formilla

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

Coval

See full pricing history

USD · US · source: www.coval.ai

Plan	Pricing	Charged by	Offer type
Starter — monthly	USD 100 monthly · USD 80 / month with annual commitment $100 /mo Billed monthly	Flat · Billed monthly	Standalone · Fixed
Growth — monthly Highlighted	USD 500 monthly · USD 400 / month with annual commitment $500 /mo Billed monthly	Flat · Billed monthly	Standalone · Fixed

Formilla

See full pricing history

USD · US · source: www.formilla.com

Plan	Pricing	Charged by	Offer type
Standard	Free Free for 1 chat agent	Seat · per user per month	Standalone · Free
Premium	USD 13.99 / month with annual commitment $13.99/month based on yearly term paid in full	Seat · per user per month	Standalone · Fixed
Professional Highlighted	USD 39.99 / month with annual commitment $39.99/month based on yearly term paid in full	Seat · per user per month	Standalone · Fixed
Enterprise	USD 299.99 monthly Custom pricing starting from $299.99/month	Seat · per user per month	Standalone · Starting at

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Coval

Starter — monthly

Highlights Simulation minutes / mo: 100

Included
Highlights Monitored calls / mo: 1,000

Included
Highlights Trace retention: 30 days

Included
Highlights Seats: Unlimited

Included
Highlights Metrics per call: 10

Included
Highlights Voice models: Basic

Included
Highlights Support: Community + email support

Included

Growth — monthly

Highlights Simulation minutes / mo: 1,000

Included
Highlights Monitored calls / mo: 10,000

Included
Highlights Trace retention: 90 days

Included
Highlights Seats: Unlimited

Included
Highlights Projects: Unlimited

Included
Highlights Metrics per call: Unlimited

Included
Highlights Voice models: Advanced

Included
Highlights Support: Priority email + Slack channel

Included

Formilla

Standard

Plan card 1 chat agent: Included
Plan card Unlimited live chats: Included
Plan card Desktop and mobile apps: Included
Plan card Custom branding: Included

Premium

Plan card 1 chat agent: Included
Plan card ChatGPT bots and copilot: Included
Plan card Third-party integrations: Included
Plan card Unlimited chat history: Included

Professional

Plan card 2 chat agents: Included
Plan card Visitor monitoring: Included
Plan card File sharing: Included
Plan card Branding removal: Included

Enterprise

Plan card Full team access: Included
Plan card AI setup and training: Included
Plan card Advanced integrations: Included
Plan card Dedicated onboarding: Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Coval

August 27, 2026 Source
- Starter — monthly: USD 100 monthly · USD 80 / month with annual commitment
- Growth — monthly: USD 500 monthly · USD 400 / month with annual commitment

Formilla

August 27, 2026 Source
- Standard: Free
- Premium: USD 13.99 / month with annual commitment
- Professional: USD 39.99 / month with annual commitment
- Enterprise: USD 299.99 monthly