BuyScout vs Formilla

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

BuyScout

See full pricing history

USD · US · source: www.buyscout.ai

Plan	Pricing	Charged by	Offer type
Free	Free $0 forever	Usage · per month; annual billing is paid twelve months upfront at around 20% off	Standalone · Free
Starter Highlighted	USD 49 monthly $49 per month	Usage · per month; annual billing is paid twelve months upfront at around 20% off	Standalone · Fixed
Growth	USD 129 monthly $129 per month	Usage · per month; annual billing is paid twelve months upfront at around 20% off	Standalone · Fixed
Pro	USD 249 monthly $249 per month	Usage · per month; annual billing is paid twelve months upfront at around 20% off	Standalone · Fixed
Scale	USD 499 monthly $499 per month	Usage · per month; annual billing is paid twelve months upfront at around 20% off	Standalone · Fixed
Enterprise	Contact sales Enterprise — Custom	Usage · custom visitor and reply volume	Standalone · Contact sales

Formilla

See full pricing history

USD · US · source: www.formilla.com

Plan	Pricing	Charged by	Offer type
Standard	Free Free for 1 chat agent	Seat · per user per month	Standalone · Free
Premium	USD 13.99 / month with annual commitment $13.99/month based on yearly term paid in full	Seat · per user per month	Standalone · Fixed
Professional Highlighted	USD 39.99 / month with annual commitment $39.99/month based on yearly term paid in full	Seat · per user per month	Standalone · Fixed
Enterprise	USD 299.99 monthly Custom pricing starting from $299.99/month	Seat · per user per month	Standalone · Starting at

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

BuyScout

Free

Capacity Monthly visitors: 10,000

Limited
Capacity AI replies per month: 100

Limited
Channels Website chat: Included
Channels Website AI voice call: Excluded
Channels WhatsApp: Excluded
Channels Instagram: Excluded
Channels Messenger: Excluded
Channels TikTok: Excluded
Channels SMS: Excluded
Sales skills Personalized assistance: Included
Sales skills Product expert: Included
Sales skills Product recommendations: Included
Sales skills Smart upsells: Excluded
Sales skills Smart cross-sell: Excluded
Sales skills Smart discount offers: Excluded
Sales skills Proactive engagement: Excluded
Sales skills Competitor comparison: Excluded
Sales skills AI virtual try-on: Excluded
Support skills Brand Q&A: Included
Support skills Instant FAQ answers: Included
Support skills Order tracking: Included
Support skills Order modifications: Included
Support skills Subscription management: Included
Support skills Delivery date estimates: Included
Support skills Returns & refunds: Included
Support skills Product troubleshooting: Included
Support skills Auto human handoff: Included
Support skills Multilingual support: Included
Branding & analytics Performance analytics: Included
Branding & analytics Custom widget branding: Included
Branding & analytics White-label branding: Excluded
Branding & analytics Custom AI brand-voice training: Excluded
Account & support Support level: Standard

Included
Account & support Dedicated account manager: Excluded
Account & support Custom integrations & APIs: Excluded
Account & support SLA-backed support: Excluded
Account & support Languages: All languages

Included

Starter

Capacity Monthly visitors: 25,000

Limited
Capacity AI replies per month: 500

Limited
Channels Website chat: Included
Channels Website AI voice call: Included
Channels WhatsApp: Included
Channels Instagram: Included
Channels Messenger: Included
Channels TikTok: Included
Channels SMS: Excluded
Sales skills Personalized assistance: Included
Sales skills Product expert: Included
Sales skills Product recommendations: Included
Sales skills Smart upsells: Included
Sales skills Smart cross-sell: Included
Sales skills Smart discount offers: Included
Sales skills Proactive engagement: Included
Sales skills Competitor comparison: Included
Sales skills AI virtual try-on: Included
Support skills Brand Q&A: Included
Support skills Instant FAQ answers: Included
Support skills Order tracking: Included
Support skills Order modifications: Included
Support skills Subscription management: Included
Support skills Delivery date estimates: Included
Support skills Returns & refunds: Included
Support skills Product troubleshooting: Included
Support skills Auto human handoff: Included
Support skills Multilingual support: Included
Branding & analytics Performance analytics: Included
Branding & analytics Custom widget branding: Included
Branding & analytics White-label branding: Excluded
Branding & analytics Custom AI brand-voice training: Excluded
Account & support Support level: Standard

Included
Account & support Dedicated account manager: Excluded
Account & support Custom integrations & APIs: Excluded
Account & support SLA-backed support: Excluded
Account & support Languages: All languages

Included

Growth

Capacity Monthly visitors: 75,000

Limited
Capacity AI replies per month: 1,500

Limited
Channels Website chat: Included
Channels Website AI voice call: Included
Channels WhatsApp: Included
Channels Instagram: Included
Channels Messenger: Included
Channels TikTok: Included
Channels SMS: Included
Sales skills Personalized assistance: Included
Sales skills Product expert: Included
Sales skills Product recommendations: Included
Sales skills Smart upsells: Included
Sales skills Smart cross-sell: Included
Sales skills Smart discount offers: Included
Sales skills Proactive engagement: Included
Sales skills Competitor comparison: Included
Sales skills AI virtual try-on: Included
Support skills Brand Q&A: Included
Support skills Instant FAQ answers: Included
Support skills Order tracking: Included
Support skills Order modifications: Included
Support skills Subscription management: Included
Support skills Delivery date estimates: Included
Support skills Returns & refunds: Included
Support skills Product troubleshooting: Included
Support skills Auto human handoff: Included
Support skills Multilingual support: Included
Branding & analytics Performance analytics: Included
Branding & analytics Custom widget branding: Included
Branding & analytics White-label branding: Excluded
Branding & analytics Custom AI brand-voice training: Excluded
Account & support Support level: Priority

Included
Account & support Dedicated account manager: Excluded
Account & support Custom integrations & APIs: Excluded
Account & support SLA-backed support: Excluded
Account & support Languages: All languages

Included
Channels Dedicated SMS phone number: Included

Pro

Capacity Monthly visitors: 150,000

Limited
Capacity AI replies per month: 3,000

Limited
Channels Website chat: Included
Channels Website AI voice call: Included
Channels WhatsApp: Included
Channels Instagram: Included
Channels Messenger: Included
Channels TikTok: Included
Channels SMS: Included
Sales skills Personalized assistance: Included
Sales skills Product expert: Included
Sales skills Product recommendations: Included
Sales skills Smart upsells: Included
Sales skills Smart cross-sell: Included
Sales skills Smart discount offers: Included
Sales skills Proactive engagement: Included
Sales skills Competitor comparison: Included
Sales skills AI virtual try-on: Included
Support skills Brand Q&A: Included
Support skills Instant FAQ answers: Included
Support skills Order tracking: Included
Support skills Order modifications: Included
Support skills Subscription management: Included
Support skills Delivery date estimates: Included
Support skills Returns & refunds: Included
Support skills Product troubleshooting: Included
Support skills Auto human handoff: Included
Support skills Multilingual support: Included
Branding & analytics Performance analytics: Included
Branding & analytics Custom widget branding: Included
Branding & analytics White-label branding: Excluded
Branding & analytics Custom AI brand-voice training: Excluded
Account & support Support level: Priority

Included
Account & support Dedicated account manager: Excluded
Account & support Custom integrations & APIs: Excluded
Account & support SLA-backed support: Excluded
Account & support Languages: All languages

Included
Channels Dedicated SMS phone number: Included

Scale

Capacity Monthly visitors: 300,000

Limited
Capacity AI replies per month: 6,000

Limited
Channels Website chat: Included
Channels Website AI voice call: Included
Channels WhatsApp: Included
Channels Instagram: Included
Channels Messenger: Included
Channels TikTok: Included
Channels SMS: Included
Sales skills Personalized assistance: Included
Sales skills Product expert: Included
Sales skills Product recommendations: Included
Sales skills Smart upsells: Included
Sales skills Smart cross-sell: Included
Sales skills Smart discount offers: Included
Sales skills Proactive engagement: Included
Sales skills Competitor comparison: Included
Sales skills AI virtual try-on: Included
Support skills Brand Q&A: Included
Support skills Instant FAQ answers: Included
Support skills Order tracking: Included
Support skills Order modifications: Included
Support skills Subscription management: Included
Support skills Delivery date estimates: Included
Support skills Returns & refunds: Included
Support skills Product troubleshooting: Included
Support skills Auto human handoff: Included
Support skills Multilingual support: Included
Branding & analytics Performance analytics: Included
Branding & analytics Custom widget branding: Included
Branding & analytics White-label branding: Excluded
Branding & analytics Custom AI brand-voice training: Excluded
Account & support Support level: Priority

Included
Account & support Dedicated account manager: Excluded
Account & support Custom integrations & APIs: Excluded
Account & support SLA-backed support: Excluded
Account & support Languages: All languages

Included
Channels Dedicated SMS phone number: Included

Enterprise

Capacity Monthly visitors: Unlimited

Limited
Capacity AI replies per month: Custom

Limited
Channels Website chat: Included
Channels Website AI voice call: Included
Channels WhatsApp: Included
Channels Instagram: Included
Channels Messenger: Included
Channels TikTok: Included
Channels SMS: Included
Sales skills Personalized assistance: Included
Sales skills Product expert: Included
Sales skills Product recommendations: Included
Sales skills Smart upsells: Included
Sales skills Smart cross-sell: Included
Sales skills Smart discount offers: Included
Sales skills Proactive engagement: Included
Sales skills Competitor comparison: Included
Sales skills AI virtual try-on: Included
Support skills Brand Q&A: Included
Support skills Instant FAQ answers: Included
Support skills Order tracking: Included
Support skills Order modifications: Included
Support skills Subscription management: Included
Support skills Delivery date estimates: Included
Support skills Returns & refunds: Included
Support skills Product troubleshooting: Included
Support skills Auto human handoff: Included
Support skills Multilingual support: Included
Branding & analytics Performance analytics: Included
Branding & analytics Custom widget branding: Included
Branding & analytics White-label branding: Included
Branding & analytics Custom AI brand-voice training: Included
Account & support Support level: Dedicated

Included
Account & support Dedicated account manager: Included
Account & support Custom integrations & APIs: Included
Account & support SLA-backed support: Included
Account & support Languages: All languages

Included

Formilla

Standard

Plan card 1 chat agent: Included
Plan card Unlimited live chats: Included
Plan card Desktop and mobile apps: Included
Plan card Custom branding: Included

Premium

Plan card 1 chat agent: Included
Plan card ChatGPT bots and copilot: Included
Plan card Third-party integrations: Included
Plan card Unlimited chat history: Included

Professional

Plan card 2 chat agents: Included
Plan card Visitor monitoring: Included
Plan card File sharing: Included
Plan card Branding removal: Included

Enterprise

Plan card Full team access: Included
Plan card AI setup and training: Included
Plan card Advanced integrations: Included
Plan card Dedicated onboarding: Included

How their prices changed

Each date shows when a public price was observed, not when it took effect. An archived region or currency can differ, so a currency change is not necessarily a price increase.

BuyScout

August 29, 2026
Official pricing page
- Free: Free
- Starter: USD 49 monthly
- Growth: USD 129 monthly
- Pro: USD 249 monthly
- Scale: USD 499 monthly
- Enterprise: Contact sales

Formilla

August 27, 2026
Official pricing page
- Standard: Free
- Premium: USD 13.99 / month with annual commitment
- Professional: USD 39.99 / month with annual commitment
- Enterprise: USD 299.99 monthly