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Buttondown vs Customer.io

See how their public offers line up before you choose your own position. Prices stay in the currency, billing schedule, and charged unit each vendor publishes.

USD · US · source: buttondown.com

Plan Pricing Charged by Offer type
Free Plan — Free for first 100 subscribers
Free

Absolutely nothing for your first 100 subscribers

Flat Standalone · Free

USD · US · source: customer.io

Plan Pricing Charged by Offer type
Essentials
USD 100 monthly

Starts at $100/month billed monthly

Flat · per month Standalone · Starting at
Premium Highlighted
USD 1000 / month with annual commitment

Starts at $1,000/month billed yearly

Flat · per month Standalone · Starting at

What each plan includes

Feature names follow each vendor’s own pricing page, so verify the wording before treating them as exact equivalents.

Buttondown

Free Plan — Free for first 100 subscribers

Highlights

Rich text or markdown editor

Included

Highlights

Send from a custom domain

Included

Highlights

Hosted newsletter archives

Included

Highlights

Privacy-first

Included

Customer.io

Essentials

Plan card

Profiles

5,000

Included

Plan card

Emails

1 million/month

Included

Plan card

Visual workflow builder

Included

Premium

Plan card

Unlimited workspaces

Included

Plan card

Advanced governance

Included

Plan card

Dedicated implementation support

Included

How their prices changed

Each dated row shows the public prices observed when that vendor’s pricing page changed.

Buttondown

  1. Source
    • Free Plan — Free for first 100 subscribers: Free

Customer.io

  1. Source
    • Essentials: USD 100 monthly
    • Premium: USD 1000 / month with annual commitment